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Untangling Web 2.0

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Christine Cupaiuolo
Christine Cupaiuolo

Best practices and resources for using social media for professional development (communications professionals) with some overlap for nonprofits.

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Untangling Web 2.0Get Started in Social Media Without Losing Your WayChristine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing
What is Social Media?Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). - Wikipediahttp://en.wikipedia.org/wiki/Social_media
Untangling Web 2.0
How is it Different?Before Heres what Im doing (*have you checked out my website?)Hire me? (or, for NPOs: give us money?)AfterHeres what Im doing (continually share your work, stories, photos interactive, fun!)Here are the resultsHeres what it means to you (by the way, dont we know someone in common?)
Social Media Helps You To Manage your personal brand you are your own mediaFocus on relationships with current and potential colleaguesShare information: Educate others about your work or your organization and learn from othersBuild a more meaningful community
Got It. Where Do I Start? The 5 Ws Why am I doing this*identify purposeWho am I trying to reach *identify current & potential contacts, constituents, audience membersWhere do I want to do it *which services are right for me? ask: where are my peeps?What am I going to do there*depends on goals and type of serviceWhen am I going to do it*whats a realistic schedule for updating and responding?
What Else Should I Consider?Do I have the time to invest in building connections and community and the patience to stick with itCan I handle working with emerging technologies or find someone who can Am I willing to let go of some editorial controlDo I have an exit strategy
Whos Networking?In 2005, 8 percent of online adults had a profile on a social network site. Today, 35 percent do.75% of online adults 18-2457% of online adults 25-3430% of online adults 35-4419% of online adults 45-5410% of online adults 55-647% of online adults 65 and olderSource: Pew Internet (Jan. 09)
Have You Heard of This Thing Called Facebook?2003: Company Founded2005: 5.5 million active users2009: 300 million active usersLets repeat! 2005: 5.5 million active users2009: 300 million active users*Fastest growing demographic age 55 and olderSource: Facebook
How to Network on Facebook1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business2. Separate Your Friends List: Friends / Colleagues 3. Use Your Privacy Settings4. Think Before You Link But Do Link5. Find a Group (or 2 or 10 ) *Use Facebook Search for Groups *See What Friends/Colleagues Have Joined6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking
Facebook Set-Up for NPOsBuild out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.Communicate with friends and fans if someone leaves a message on your wall, thank that person publicly. For set-up tips and advice on raising money and awareness, visit: http://www.facebook.com/nonprofits http://www.facebook.com/FacebookPageshttp://www.diosacommunications.com/facebookbestpractices.htm
Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819Why Employers Hired Candidates After Screening OnlineProfile provided a good feel for the candidate's personality and fit 50%Profile supported candidate's professional qualifications - 39%Candidate was creative - 38% Candidate showed solid communication skills - 35%Candidate was well-rounded 33% Other people posted good references about the candidate - 19%Candidate received awards and accolades - 15%Why Employers Disregarded Candidates After Screening OnlineCandidate posted provocative or inappropriate photographs or information 53%Candidate posted content about them drinking or using drugs 44%Candidate bad-mouthed their previous employer, co-workers or clients 35% Candidate showed poor communication skills 29% Candidate made discriminatory comments 26% Candidate lied about qualifications 24%Candidate shared confidential information from previous employer 20%
DeannaZandt.comAuthor of Share This! (2010) - Encourages users to blend the professional & the personal = true authentic selvesWebsite includes:- Blog , Flickr photos Twitter/Facebooklifestream- Links to other social networking sitesWhos Linked on LinkedIn? Company Founded: 2003Members Today: 50 million (Reached Oct. 14 Congratulations, LinkedIn!)When LinkedIn launched in 2003, it took 477 days almost a year and four months to reach our first million members. This last million took only 12 days Jeff Wienerhttp://blog.linkedin.com
What To Do On LinkedIn 1. Advanced Search For people, jobs, answers2. Search answers for sources and trends3. Create or join a group4. Show off your work 5. Improve your Google rank just by being there
Whos Using this Twitter Thing?March 2006: Twitter launches March 2009: 8 million visitorsJune 2009:20 million visitors
I only have 140 characters. What do I say?Be Yourself : Authenticity MattersShare Your ExpertiseReply & Retweet: Twitter is a two-way conversationQuality Over QuantityAmbient Awareness Clive Thompson
search.twitter.com
Who Do I Follow?Search Twitter for people and organizations you know: http://search.twitter.comTry Twellow: http://www.twellow.comNearby Tweets: http://nearbytweets.comTweet Congress: http://tweetcongress.orgTwitter Packs: http://twitterpacks.pbworks.com/Non-ProfitsFor nonprofit news & tips, follow http://twitter.com/nonprofitorgs
Extra, Extra! Widgets?23 percent of social network users have installed a widget application18 percent of bloggers have installed applications in their blog templateshttp://apps.wbez.org/blog/www.universalmccann.com
Blog + Twitter + Facebook
Wait, How Much Time Does it Take?beth.typepad.com
Blogs - Surveys - Webinars Groups - PromotionSheWrites.com Writers Community (Ning)
Keep Tabs on the World (& Your Place in It)Build your own social media dashboard using iGoogle*- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?**other services: Pageflakes, Netvibes, YahooAll Important Take-AwaysListen: Be a Good FriendStart Small: Dont be Afraid to Experiment with New ThingsPlan it Out, But Be FlexibleEvaluate Returns & Make ChangesHave Fun!
Last But Not Least: Help Is AvailableArticles & Tool Assessments for NPOsTechSoup.orgNetSquared.orgIdealWare.org際際滷shows際際滷share.netHelpful Webinars DIOSACommunications.comTheKbuzz.comCharity HowTo.comThis Presenter (Hi!) Christine2.com
Untangling Web 2.0
Untangling Web 2.0

More Related Content

Untangling Web 2.0

  • 1. Untangling Web 2.0Get Started in Social Media Without Losing Your WayChristine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing
  • 2. What is Social Media?Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). - Wikipediahttp://en.wikipedia.org/wiki/Social_media
  • 4. How is it Different?Before Heres what Im doing (*have you checked out my website?)Hire me? (or, for NPOs: give us money?)AfterHeres what Im doing (continually share your work, stories, photos interactive, fun!)Here are the resultsHeres what it means to you (by the way, dont we know someone in common?)
  • 5. Social Media Helps You To Manage your personal brand you are your own mediaFocus on relationships with current and potential colleaguesShare information: Educate others about your work or your organization and learn from othersBuild a more meaningful community
  • 6. Got It. Where Do I Start? The 5 Ws Why am I doing this*identify purposeWho am I trying to reach *identify current & potential contacts, constituents, audience membersWhere do I want to do it *which services are right for me? ask: where are my peeps?What am I going to do there*depends on goals and type of serviceWhen am I going to do it*whats a realistic schedule for updating and responding?
  • 7. What Else Should I Consider?Do I have the time to invest in building connections and community and the patience to stick with itCan I handle working with emerging technologies or find someone who can Am I willing to let go of some editorial controlDo I have an exit strategy
  • 8. Whos Networking?In 2005, 8 percent of online adults had a profile on a social network site. Today, 35 percent do.75% of online adults 18-2457% of online adults 25-3430% of online adults 35-4419% of online adults 45-5410% of online adults 55-647% of online adults 65 and olderSource: Pew Internet (Jan. 09)
  • 9. Have You Heard of This Thing Called Facebook?2003: Company Founded2005: 5.5 million active users2009: 300 million active usersLets repeat! 2005: 5.5 million active users2009: 300 million active users*Fastest growing demographic age 55 and olderSource: Facebook
  • 10. How to Network on Facebook1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business2. Separate Your Friends List: Friends / Colleagues 3. Use Your Privacy Settings4. Think Before You Link But Do Link5. Find a Group (or 2 or 10 ) *Use Facebook Search for Groups *See What Friends/Colleagues Have Joined6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking
  • 11. Facebook Set-Up for NPOsBuild out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.Communicate with friends and fans if someone leaves a message on your wall, thank that person publicly. For set-up tips and advice on raising money and awareness, visit: http://www.facebook.com/nonprofits http://www.facebook.com/FacebookPageshttp://www.diosacommunications.com/facebookbestpractices.htm
  • 12. Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819Why Employers Hired Candidates After Screening OnlineProfile provided a good feel for the candidate's personality and fit 50%Profile supported candidate's professional qualifications - 39%Candidate was creative - 38% Candidate showed solid communication skills - 35%Candidate was well-rounded 33% Other people posted good references about the candidate - 19%Candidate received awards and accolades - 15%Why Employers Disregarded Candidates After Screening OnlineCandidate posted provocative or inappropriate photographs or information 53%Candidate posted content about them drinking or using drugs 44%Candidate bad-mouthed their previous employer, co-workers or clients 35% Candidate showed poor communication skills 29% Candidate made discriminatory comments 26% Candidate lied about qualifications 24%Candidate shared confidential information from previous employer 20%
  • 13. DeannaZandt.comAuthor of Share This! (2010) - Encourages users to blend the professional & the personal = true authentic selvesWebsite includes:- Blog , Flickr photos Twitter/Facebooklifestream- Links to other social networking sitesWhos Linked on LinkedIn? Company Founded: 2003Members Today: 50 million (Reached Oct. 14 Congratulations, LinkedIn!)When LinkedIn launched in 2003, it took 477 days almost a year and four months to reach our first million members. This last million took only 12 days Jeff Wienerhttp://blog.linkedin.com
  • 14. What To Do On LinkedIn 1. Advanced Search For people, jobs, answers2. Search answers for sources and trends3. Create or join a group4. Show off your work 5. Improve your Google rank just by being there
  • 15. Whos Using this Twitter Thing?March 2006: Twitter launches March 2009: 8 million visitorsJune 2009:20 million visitors
  • 16. I only have 140 characters. What do I say?Be Yourself : Authenticity MattersShare Your ExpertiseReply & Retweet: Twitter is a two-way conversationQuality Over QuantityAmbient Awareness Clive Thompson
  • 18. Who Do I Follow?Search Twitter for people and organizations you know: http://search.twitter.comTry Twellow: http://www.twellow.comNearby Tweets: http://nearbytweets.comTweet Congress: http://tweetcongress.orgTwitter Packs: http://twitterpacks.pbworks.com/Non-ProfitsFor nonprofit news & tips, follow http://twitter.com/nonprofitorgs
  • 19. Extra, Extra! Widgets?23 percent of social network users have installed a widget application18 percent of bloggers have installed applications in their blog templateshttp://apps.wbez.org/blog/www.universalmccann.com
  • 20. Blog + Twitter + Facebook
  • 21. Wait, How Much Time Does it Take?beth.typepad.com
  • 22. Blogs - Surveys - Webinars Groups - PromotionSheWrites.com Writers Community (Ning)
  • 23. Keep Tabs on the World (& Your Place in It)Build your own social media dashboard using iGoogle*- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?**other services: Pageflakes, Netvibes, YahooAll Important Take-AwaysListen: Be a Good FriendStart Small: Dont be Afraid to Experiment with New ThingsPlan it Out, But Be FlexibleEvaluate Returns & Make ChangesHave Fun!
  • 24. Last But Not Least: Help Is AvailableArticles & Tool Assessments for NPOsTechSoup.orgNetSquared.orgIdealWare.org際際滷shows際際滷share.netHelpful Webinars DIOSACommunications.comTheKbuzz.comCharity HowTo.comThis Presenter (Hi!) Christine2.com

Editor's Notes

  • #9: More than 120 million users log on to Facebook at least once each dayMore than two-thirds of Facebook users are outside of collegeThe fastest growing demographic is 35 years old and older
  • #12: . Add RSS feeds from your site and a donate now button. Benefits include SEO from Google since pages are searchable. Add contact form, easy way to volunteer or donate, link to website, testimonials from people your organization has helped and videos.- Publicize fundraising through status updates- Add the causes application- Provide regular updatesBuy social ads -- only pay per click, not per impression, and can customize ads to reach users who fit a specific profile Interact with constituents if someone leaves a message on your wall, thank that person publicly. Be yourself (authenticity matters!)