Unwrapping Tumblr for PR Writers at Marquette University
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This document provides an overview of Tumblr and tips for using it as a writer. It discusses what Tumblr is, how to post different types of content like photos, text, quotes and links. It also covers how to engage on Tumblr through reblogging, liking, replying and answering questions. The document includes statistics on Tumblr's demographics and growth as well as examples of how brands, media organizations and individuals use Tumblr.
Unwrapping Tumblr for PR Writers at Marquette University
- 1. Unwrapping Tumblr with ADPR 3600: PR Writing at Marquette University Jan. 24, 2013 @myklnovak postmarq.tumblr.com unwrapping.tumblr.com
- 2. MU Class of 92 Marquette Journal staff photo Source: 92 Hilltop
- 3. 20 years with Marquette MU Public Relations writer/editor from 1992-96
- 4. 20 years with Marquette Currently: IT Services Web Development Manager at Marquette University
- 5. Overview I. What is Tumblr? II. Posting on Tumblr III. Engaging on Tumblr IV. 12 tips for writers
- 6. $1,000 Jeopardy! clue (Dec. 16, 2011)
- 7. I: What is Tumblr? Place to follow the worlds creators. Tumblr makes it effortless to share anything you find or create. tumblr.com/why-tumblr
- 8. So whats Tumblr really? ...a digital incubator for all things visually stunning. (Christine Erickson, mashable.com) ...a swirl of photographs, songs, inside jokes, animated cartoons and virtual warm fuzzies. (Jeff Bercovici, Forbes) ...the Lost and Found Department of the entire Internet. (Salon.com) ...the end of your social life. (urbandictionary.com)
- 9. Easy posting
- 10. Easy sharing
- 11. Blogging hybrid longer posts scheduling multimedia pages followers templates timeline tags retweets replies favorites
- 12. Tumblr public view nwkarchivist.tumblr.com
- 15. Tumblrs public dash www.tumblr.com
- 17. Whos on Tumblr? llbeanpr.tumblr.com WITH A BEAN SLANT Image source: llbean.com
- 20. Whos on Tumblr?
- 21. Whos on Tumblr?
- 22. Whos on Tumblr?
- 23. Whos on Tumblr?
- 24. Whos on Tumblr?
- 25. 100+ Media Tumblrs unwrapping.tumblr.com/media
- 26. Brands on Tumblrs brands.tumblr.com
- 28. Demographics Top 15 websites in U.S. ranked 13th by #2 U.S. mobile website 56% female, 44% male Especially attracts ages 18 to 24 College educated audience Source: www.quantcast.com/top-sites/US
- 29. Tumblr hyperactivity 41.4 billion total posts on Tumblr 91.1 million total blogs www.tumblr.com/about/
- 30. Google search trends Tumblr surpassed blog as a Google search term in Dec. 2012 Google Trends: bit.ly/googletumblr
- 31. Tumblr culture The core of Tumblrs social experience is how people consume and share content based on their interests, rather than through a conversation with their social circles. (emphasis mine) Ingrid Lunden, TechCrunch
- 32. Why Tumblr for Writers Post your own stories and others stories Mine Tumblr for story ideas Engage your readers (Tumblr followers) Connect with other writers on Tumblr Group blogs allow multiple authors
- 33. PR uses for Tumblr?
- 34. Chronicle Books contest Tag:
- 36. Curate/report news Victor Jacobo hashtagvictor.tumblr.com
- 39. Post photo essays aaronjayledesma.tumblr.com
- 40. Go free-form/creative hannah-e-mccarthy.tumblr.com
- 41. Cover a beat marquetteu.tumblr.com
- 42. Seek/promote testimonials thankumarquetteu.tumblr.com
- 44. II: Posting to Tumblr
- 45. The Dash Read posts Post stuff Interact
- 46. Use top-right corner In dash... Hover over a posts top- right corner for date/time Click to view post page
- 47. Access Blog Settings From dash, click Settings icon In the left column, click your blogs name
- 48. Blog Settings Upload your avatar photo to replace... Replies I suggest checking both: Allow replies from people you follow. Allow replies from people following you for more than 2 weeks. Ask I check Let people ask questions but I do not check Allow anonymous questions Set the time zone (MU is GMT -6:00)
- 49. 7 types of posts Choose wisely. Once selected, you cannot switch post types. If text should be a photo, you will need start a new post.
- 50. Image driven of original posts are photos Source: mashable.com, 11/14/11
- 51. GIF: Word of the Year (as picked by Oxford American Dictionary)
- 53. Photo uploads 10 MB limit for most images Animated GIF limit is 1 MB Use JPG, PNG, GIF or BMP 500 by 700 pixel default for dash 1280 by 1920 pixel limit for larger version
- 54. 1. Posting a photo Click Photo
- 56. Photo post Add caption (optional, but do it) Tag it (optional, but do it)
- 57. Set URL (optional, but do it) Photo post
- 58. Dash result
- 59. Blog result
- 60. Photoset Add multiple photos to a single post and arrange
- 61. 2. Text post Click Text
- 62. Text Post form
- 65. Styling the post italic (Ctrl-I insert/ number bullet block edit or I) edit link list list quote HTML bold strike- unlink read upload spell (Ctrl-B through more image check or B) break
- 66. Upload photo in text 1. Place 2. Click & select photo cursor at insert
- 67. Photo inserted
- 68. Read More break read more break If your all-text post fills more than your whole screen (5+ paragraphs), consider using the Read More break. After your compelling intro text, the read more break offers a link to more. Its optional but good Tumblr etiquette.
- 69. Read More break 1. Place cursor at insert 2. Click read more
- 70. Read More break 3. Read more break appears
- 71. Set URL & photo reply Click gear Set URL Photo reply (optional)
- 72. Tag the post Add tags
- 73. Tag the post No pound sign needed; Tumblr adds the # Spaces allowed in tags Comma or return after each tag No hyphens in tags Search tags from dashboard or use a URL like www.tumblr.com/tagged/marquette
- 74. Save draft
- 75. Share draft for feedback From your Drafts page, click the upper right corner to access an unpublished draft page. Copy the URL of the resulting draft blog page and send it to someone for review. Reviewer cannot make changes. After the post is published, that URL stops working.
- 76. Where are my drafts? only appears if you have drafts
- 77. From Drafts, lets publish
- 78. Text post, Image is 125 px wide; dash must click to enlarge view Note read more link
- 79. Text post, blog view Full image appears Note read more link
- 80. Text post, page view
- 81. 3. Quote post Be ignited, or be gone. (Mary Oliver)
- 82. 4. Link post
- 83. 5. Chat post Overheard at Brew Cudahy Cafe: Barista #1: Im really tired. Barista #2: You work in a coffee shop. Do something about it.
- 84. 6. Audio post One audio upload per day MP3s only with 10MB limit Toll-free number to record
- 85. 7. Video post Embed YouTube or Vimeo by URL Upload 5 minutes of video per day 100MB max per video file upload
- 86. Post options I mean, right now Stagger your posts Schedule your posts Stockpile your posts Only you or group members See preview
- 88. Pages For FAQ, about, r辿sum辿 or resource content Followers cannot like or reblog pages To create pages... On public blog, click (usually upper right) Scroll down the left column to Pages (click to open) Click + Add a page Resembles text post creation
- 89. III: Engaging on Tumblr Notes Reblog Like Reply Answer
- 90. Reblog Before Twitters retweet, there was reblog Quickly shares what you love on Tumblr Creates a copy to your Tumblr blog Allows you to add your own comments Attributes to the original author Adds to notes on the original post Notifies author on dashboard (if set)
- 91. Why reblog? Share others ideas, stories and images Strike a balance: creating vs. curating Add your own comments and images Engages followers; converts non-followers Founder/CEO David Karp saw it as a more thoughtful way of engaging online...
- 92. Visit the David Karp video link below. Start at the 8-minute mark and go for 4 minutes. bit.ly/karpcomments
- 93. Reblog from dashboard click here
- 94. Reblog from blog page click here
- 95. Reblog form appears If you like, add your comments here Add your tags here Click reblog post
- 96. Reblogging longer text Tumblr may truncate longer text posts to a link post to save space on truncated here the dashboard. But you want the whole post...
- 97. Reblogging longer text Click here to change reblog type
- 98. Reblogging longer text Click here to change from link to text
- 99. Like Marks what you like from Tumblr Similar to Twitter favorites Does NOT create a post on your blog Adds to Notes on the original post Likes may appear in a sidebar or link (if set) Notifies author on dashboard (if set)
- 100. Reply Replies to your posts are off by default Can allow replies from people you follow Can allow replies from those following you for more than two weeks For comments, use DISQUS add-on: disqus.com/admin/tumblr/
- 101. Reply to a post Reply to those you follow Click Reply icon on dashboard posts 250 character limit
- 102. Answer a question Seen in dash: a question post with answer box
- 103. Making a question post Start a text, photo, link, audio or video post End a text post, headline or a caption with ? The ? prompts this option on the right Check Let people answer this Creates a question post with answer box
- 104. Submit stuff to others
- 105. dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
- 106. Ask others a question Click avatar, ask link or go to /ask 500-character limit;10 asks/hour No web or email addresses No sent items folder
- 107. Send Fan Mail
- 108. About Fan Mail Must follow for 48 hours to send Fan Mail Click mail icon in upper right of blog home (or click the avatar on the dashboard) Unlike asks, Fan Mail allows URLs Limit of 500 Fan Mails per day Fan Mail cannot be disabled, but you can ignore the user to stop unwanted messages
- 109. Your Inbox Watch for the new message indicator Inbox gathers asks and fan mail Settings > Email > New Messages for alert Fan Mail responses go to their Inbox For asks, either publish response to your blog or answer privately to their Inbox
- 110. Tie to Twitter/Facebook 1. Set up in Blog Settings 2. Select when posting Integrates to Facebooks Timeline, News Feed and Ticker. Shares replies and likes on Timeline.
- 111. Promote this post Be careful with promoted posts; not all Tumblr followers like them.
- 112. Pinned Post Pinned posts stay at the top of followers dash for 24 hours or until unpinned.
- 113. Highlighted Post Highlighted posts put a flag (Answer this!) next to the post on the dashboard.
- 114. Following Follow accounts that fit your interests Click in the upper right of blog On the dashboard, click + to follow
- 115. Following suggestions Spotlight: 55 categories tumblr.com/spotlight/ Storyboard: storyboard.tumblr.com Media Tumblrs: unwrapping.tumblr.com/media Marquette Roster: postmarq.tumblr.com/roster
- 116. Seedy side of Tumblr Spam likes or reblogs (use ignore) Beware of phishing for Tumblr logins F-bombs, even on official Tumblr stuff F***yeah blogs (100,000+ blogs)
- 117. Tumblr loves bacon! 26 F***yeah bacon blogs, as of Apr. 2012
- 118. Check archive, likes
- 119. Track topics with tags Tracked tags on upper-right of dash Search for tag Results show a button Click to track tag Limited to 20 tags
- 120. Curated tags (news) www.tumblr.com/tagged/news
- 121. IV: 12 Tips for Writers
- 122. 1. Identify yourself
- 123. 2. Stick with a blog name
- 124. 3. Add visuals to stories
- 125. 4. The Tag Advantage Only 10% of Tumblr users tag Surfaces content for others Focus on the first five tags Top 10 tags on postmarq
- 126. 5. Consider length
- 127. 6. Formatting matters We read text 25% slower on screen than on paper. Use subheads to emphasize your points and create a clean, visual structure. Making several points? Consider a list.
- 128. 7. Post often but stagger Post too often and you may receive less notes Post infrequently and you may not gain a following Undercurrent.com study: One post per day
- 129. 8. Post in the p.m.
- 130. Tumblr prime times bit.ly/tumblrtimes
- 131. 9. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. ODonnell Hall 6. Carpenter Tower
- 132. 10. Get Google Analytics Learn how at bit.ly/gatumblr
- 133. 11. Find a blogging niche
- 134. 12. Write about what you care about and do it often. Build up a portfolio of work. Eventually, if your work is good, someone will notice, and if they dont, start pitching it to places and people you respect. Anthony De Rosa (soupsoup.tumblr.com)
- 135. Questions?
- 136. Thanks! postmarq.tumblr.com unwrapping.tumblr.com @myklnovak mykl.novak@marquette.edu