Up close & even more personal

Aug 15, 20181 like45 views

The document outlines key strategies for enhancing e-commerce effectiveness, emphasizing the importance of being relevant to customers at all times. It presents a five-step approach: assess current practices, unify objectives, collate data, collaborate, and maintain continuous improvement. The overarching goal is to increase customer retention, potentially boosting profits significantly.

Technology

@RebeccaBrocton // @WeAreJH
V
even more
UP CLOSE AND PERSONAL

@RebeccaBrocton // @WeAreJH
UP CLOSE AND RELEVANT
_V
even more

@RebeccaBrocton // @WeAreJH
Right place.
Right time.
Right price.
Right product.
Right device.
Right pictures.
Right description.
Right reviews.
Right social proof.
Right colour add to basket button.
Right recommended products.
Right messaging.
Right user journey.
Right free delivery threshold.
Right promotion.
Right basket page.
Right internet connection.
Right checkout process.
Right address autoﬁll options.
Right delivery options.
Right level of trust.
Right payment methods.
Right order summary.
Right payment button.
Right website.

@RebeccaBrocton // @WeAreJH
Wrong battery life.

@RebeccaBrocton // @WeAreJH
You can please some of the people all of the time,
you can please all of the people some of the time,
but you can’t please all of the people all of the time.

@RebeccaBrocton // @WeAreJH
can we be RELEVANT all of the time?
_

@RebeccaBrocton // @WeAreJH
we can be RELEVANT all of the time.
_

@RebeccaBrocton // @WeAreJH
INCREASE PROFITS BY UP TO 95%
by increasing customer retention by 5%

@RebeccaBrocton // @WeAreJH
STEP 1
Assess what you are currently doing.

@RebeccaBrocton // @WeAreJH
STEP 2
Unify your objectives.

@RebeccaBrocton // @WeAreJH
STEP 3
Collate your data & insights.

@RebeccaBrocton // @WeAreJH
STEP 4
Join forces.

@RebeccaBrocton // @WeAreJH
STEP 5
Never stop.

@RebeccaBrocton // @WeAreJH
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Rebecca Brocton
eCommerce Solution Specialist

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Up close & even more personal

1. @RebeccaBrocton // @WeAreJH V even more UP CLOSE AND PERSONAL

2. @RebeccaBrocton // @WeAreJH UP CLOSE AND RELEVANT _V even more

3. @RebeccaBrocton // @WeAreJH Right place. Right time. Right price. Right product. Right device. Right pictures. Right description. Right reviews. Right social proof. Right colour add to basket button. Right recommended products. Right messaging. Right user journey. Right free delivery threshold. Right promotion. Right basket page. Right internet connection. Right checkout process. Right address autoﬁll options. Right delivery options. Right level of trust. Right payment methods. Right order summary. Right payment button. Right website.

4. @RebeccaBrocton // @WeAreJH Wrong battery life.

5. @RebeccaBrocton // @WeAreJH You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.

6. @RebeccaBrocton // @WeAreJH can we be RELEVANT all of the time? _

7. @RebeccaBrocton // @WeAreJH we can be RELEVANT all of the time. _

8. @RebeccaBrocton // @WeAreJH

9. @RebeccaBrocton // @WeAreJH

10. @RebeccaBrocton // @WeAreJH

11. @RebeccaBrocton // @WeAreJH INCREASE PROFITS BY UP TO 95% by increasing customer retention by 5%

12. @RebeccaBrocton // @WeAreJH

13. @RebeccaBrocton // @WeAreJH STEP 1 Assess what you are currently doing.

14. @RebeccaBrocton // @WeAreJH STEP 2 Unify your objectives.

15. @RebeccaBrocton // @WeAreJH STEP 3 Collate your data & insights.

16. @RebeccaBrocton // @WeAreJH STEP 4

17. @RebeccaBrocton // @WeAreJH STEP 4 Join forces.