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Jay is in debt and robs a corner shop to get money. However, the shopkeeper's son is in the store during the robbery. Jay gets away but the son seeks revenge and hits Jay with his car. The music video aims to tell this narrative story through a sad, dramatic instrumental and lyrics that follow the beginning, middle, and end of the story. It was inspired by other narrative music videos like "Upper Clapton Dance" and "One Mic." The video will feature Jay, the shopkeeper Raj, and the shopkeeper's son in locations like a house and corner shop over 4 minutes to broadcast on YouTube.
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Updated treatment
- 1. A2 Music promo Group 3
- 2. Summary ? Jay has no money and is in debt to someone ? Jay goes to a shop to rob it and acquire the funds, however does not know that the son of the shopkeeper is in the store ? Jay robs the shop and runs off ? The shopkeepers son seeks revenge and hits jay with the car
- 3. How it links to the lyrics ? Lyrics consist of 3 verses , highlighting beginning then middle then end respectively. ? The instrumental is sad and dramatic to help the lyrics be delivered more effectively. ? The lyrics is in the structure of a narrative so the video is in cohesion with the lyrics
- 4. Which music videos inspired us / the difference 1. Professor green ¨C Upper Clapton dance 2. Nas ¨C One Mic ? Why are music promo is different
- 5. Cast/props/location Cast Prop(s) Location(s) Jay ¨C teenage boy (Lead Black bag (imitates carrying A house (Jay storms character) a gun) out/wakes up) Raj - Shopkeeper Car ¨C used for the car Corner shop (robbery) accident Shopkeepers son Phone
- 6. Ethical considerations ? Minorities such as black/Asian teenagers are at focal point in the music promo ? 2009/10 (England/Wales)The number of arrests for the White group also decreased during this period, arrests of Black persons rose by 5% and arrests of Asian people by 13%. *http://www.justice.gov.uk/statistics/criminal-justice/race
- 7. Length of video ? The length of the music video will be approximately 4 minutes. ? ¡®Average length of a YouTube video is 4 minutes and 12 seconds.¡¯ *http://www.sysomos.com/reports/youtube/
- 8. Audience ? Although the song is set to be universal for all listeners, we have our main target audience set ? Our main target is audience for the music video is teenagers and adults between the ages of 16 and 19. ? We have chosen that age as they would be able to understand the language that will be used in the lyrics and the narrative of the music video, and some could relate to it.
- 9. Channel for broadcast ? Music is the most popular category with 31% of all analysed videos, followed by Entertainment (15%) and People & Blogs (11%). *http://www.sysomos.com/reports/youtube
- 10. Thank you for listening Any questions?
Editor's Notes
- #5: Nearly a quarter of children lived with only one parent last year and nine out of 10 of those households were headed by lone mothers.