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Uproxx Social Media Case Study | Increasing Traffic With Social Media

mikebal
mikebal

We were able to increase Uproxx's social traffic by numbers in the 7 digits in just a few short months. Take a look at what we accomplished and how we did it.

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Summary of Project Summary of Results UPROXX covers the culture of whats buzzing and delivers the best of web culture by tapping into the film, TV, music and sports zeitgeist on the internet. Within The First Month of Working With Uproxx We Saw: Uproxx had already established a very powerful social media presence before they came to us so our primary goal has been to help optimize and maximize their channels to generate more traffic. 462k from Facebook Alone A traffic increase of over100k from Twitter A traffic increase of over Multiple interactions with several major celebrities on Twitter Significant? Wed Say So.
Tactic 1 Real-Time Publishing Uproxx posts over 200 articles daily, which presented us with the challenge of choosing the right piece to send out through their social channels. We approached this challenge with the end goal of developing a process that gave us the ability to amplify their top performing posts in real-time. We use a combination of Real-Time Google Analytics and another platform called Chartbeat to track the posts that are drawing the most attention. This has allowed us to give multiple articles the extra push they needed to go viral and pull in large numbers of social and web traffic.
Tactic 2 Optimizing Facebook Facebook was easily the most underutilized social channel for Uproxx, so we saw it as the greatest opportunity. We tested several different posting schedules, post types, update structures, and more until we were able to continually grow engagement, reach, and traffic at a steady pace. We found that the more interesting images drew the most engagement and traffic BUT the posts with standard or less stimulating images drove more traffic as link posts. We were also able to determine a post frequency that maximized engagement while leaving us penalty free in the eyes of Facebooks newsfeed algorithm.
Tactic 3 In Case You Missed It The Uproxx editorial team really wanted to stay connected with their readers through Twitter so we developed a plan that would allow Single Grain to leverage the network without altering the relations and characters already built up behind the brand. Because Twitter and Uproxx both move a high volume of content rapidly to a very diverse audience, we implimented the In Case You Missed It or ICYMI tweet. This allowed us to use mentions and hashtags as needed without being changing the expectations of their loyal followers. This lead to more celebrity and influencer engament as well as more traffic.

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Uproxx Social Media Case Study | Increasing Traffic With Social Media

  • 1. Summary of Project Summary of Results UPROXX covers the culture of whats buzzing and delivers the best of web culture by tapping into the film, TV, music and sports zeitgeist on the internet. Within The First Month of Working With Uproxx We Saw: Uproxx had already established a very powerful social media presence before they came to us so our primary goal has been to help optimize and maximize their channels to generate more traffic. 462k from Facebook Alone A traffic increase of over100k from Twitter A traffic increase of over Multiple interactions with several major celebrities on Twitter Significant? Wed Say So.
  • 2. Tactic 1 Real-Time Publishing Uproxx posts over 200 articles daily, which presented us with the challenge of choosing the right piece to send out through their social channels. We approached this challenge with the end goal of developing a process that gave us the ability to amplify their top performing posts in real-time. We use a combination of Real-Time Google Analytics and another platform called Chartbeat to track the posts that are drawing the most attention. This has allowed us to give multiple articles the extra push they needed to go viral and pull in large numbers of social and web traffic.
  • 3. Tactic 2 Optimizing Facebook Facebook was easily the most underutilized social channel for Uproxx, so we saw it as the greatest opportunity. We tested several different posting schedules, post types, update structures, and more until we were able to continually grow engagement, reach, and traffic at a steady pace. We found that the more interesting images drew the most engagement and traffic BUT the posts with standard or less stimulating images drove more traffic as link posts. We were also able to determine a post frequency that maximized engagement while leaving us penalty free in the eyes of Facebooks newsfeed algorithm.
  • 4. Tactic 3 In Case You Missed It The Uproxx editorial team really wanted to stay connected with their readers through Twitter so we developed a plan that would allow Single Grain to leverage the network without altering the relations and characters already built up behind the brand. Because Twitter and Uproxx both move a high volume of content rapidly to a very diverse audience, we implimented the In Case You Missed It or ICYMI tweet. This allowed us to use mentions and hashtags as needed without being changing the expectations of their loyal followers. This lead to more celebrity and influencer engament as well as more traffic.