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Upt Publishing And Direct Marketing Serv. English Version, 10 20 11

David M
David M

This document provides information about Uptrend International, an international management consulting firm offering services in publishing, direct marketing, and general management. The firm has a team of expert consultants with decades of experience in areas like advertising, circulation, operations, mergers and acquisitions, financial planning, and legal/tax issues. The document outlines the firm's services and provides biographies of two of its senior consultants, David Estrello and Jesus Najera, highlighting their extensive experience in publishing, consulting, and management.

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MANAGEMENT CONSULTANTS PUBLISHING AND DIRECT MARKETING DIVISION 641WHeberStreet,Glendora,CA.91741,(626)9146002, david.estrello@gmail.com
Management Consultants Publishing and Direct Marketing Consultants WE KNOW YOU STRIVE TO MAXIMIZE YOUR COMPANYS POTENTIAL WE CAN MAKE IT HAPPEN EXCELLENCE IS NEVER AN ACCIDENT
ABOUT US Uptrend International Publishing and Direct Marketing Division Management Consultants We are an international management consulting firm of associated professionals offering services to top management in Publishing, Direct Marketing and General Management: Advertising Direct marketing Circulation Editorial content Operating systems Crisis and business development management Mergers, acquisitions, and sale of companies Corporate, labor, and social security legal advice and tax planning and litigation in Mexico EXCELLENCE IS NEVER AN ACCIDENT
ABOUT US Uptrend International Publishing and Direct Marketing Division Management Consultants We are an international management consulting firm of associated professionals offering services to top management in Publishing, Direct Marketing and General Management: Advertising Direct marketing Circulation Editorial content Operating systems Crisis and business development management Mergers, acquisitions, and sale of companies Corporate, labor, and social security legal advice and tax planning and litigation in Mexico EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Advertisement Market research (size, competition, participation, etc.). Penetration or repositioning strategies Reader profile Purchasing influence Rates Sales administration EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Direct Marketing Direct Mail: Data bases: supply, analyses, cleaning. Promotion: copy, design, printing. Fulfillment: personalization, processing, mailing. Internet Promotion: Web page and campaign design. Tele-marketing Outgoing campaigns: data bases, design, operation. Incoming campaigns: design, operation, media contracting. EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Direct Marketing Printed media: Newspapers Magazines Design, publishing, media planning & contracting. Books Inserts T.V. - Public, cable, media planning, channel selection, scheduling, etc. Radio: Programming, scheduling, interviews EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Direct Marketing ANALYSES: Promotional channels Data bases Financial feasibility Production feasibility PROCESS: Tests Performance Evaluation Strategic decisions MEDIA USE: Direct mail Internet Tele-marketing Printed media Television Radio Reps EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Direct Marketing BASES DE DATOS: Useful and reliable, guaranteeing the success of promotional campaigns through the use of proven formulas and other tools. Standardized, cleaned, and updated data through the use of variance catalogues. EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Circulation Suscriptions: paid and/or controlled Newsstand Market research Circulation: audited and/or unaudited Distribution channels EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Operational systems File updating and control (orders, payments, etc.). Billing (Credit policies, cycles, series, etc.). Controls: statistical and accounting. Processes: input, process, output. Selection and implementation of software packages. EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Editorial Content Editorial content vs. reader profile Surveys and focus groups Content realignment Sources and collaborators Editorial board EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Art and Production Management Consultants Pre-press and production program development Integration of budgets and proposals for customers Production of promotional brochures Search for suppliers and contract negotiations Cost reduction programs Graphic design Press production oversight and supervision EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Financial Planning Analysis, development and implementation of budgets, financial controls and financial projections Strategic planning Development of business plans Cash flow management and financial packaging Short and long-term investments and risk management Complete panning and implementation of business start-ups in Mexico EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Mergers, acquisitions and sale of companies Due diligence consulting and execution Findings, recommendations, and negotiations Advice on corporate matters dealing with, labor, finance, logistics, legal, and tax matters Coaching through the transition process Complete management of operations in Mexico EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Human Resources Executive search Organizational structure development Development and implementation of salary administration, merit evaluation and fringe benefit plans Compliance audits with labor and social benefit laws, assessment and recommendations. Development and implementation of preventive measures and procedures to avoid future legal entanglements with authorities EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Productivity Improvement Operational analyses and redesign for optimal data flow Selection and carrying out of inventory control systems Design and implementation of production control systems Development and execution of quality control systems Selection and placement of project control tools Development and execution of recommendations for profit improvement EXCELLENCE IS NEVER AN ACCIDENT
OUR SERVICES Management Consultants Legal and Tax Issues Design and implementation of complete legal and tax programs to launch a new company in the Mexican Republic Initial assessment, recommendations, and implementation of legal preventive measures in corporate, labor, and social security laws (IMSS, INFONAVIT). Selection of defense mechanisms and case litigation Assessment of status and resolution of corporate and individuals tax issues (ISR, IVA, IETU). Tax planning, tax return preparation and review, and tax litigation EXCELLENCE IS NEVER AN ACCIDENT
"MAXIMIZING YOUR POTENTIAL" The above is not an empty promise Management Consultants We are aware that the effectiveness of OUR SERVICES is only as good as the knowledge and expertise of our experienced consultants. For this reason, UPTREND International, has assembled a group of expert consultants in all possible areas dealing with your company. Their professional profiles includes an average of over twenty years in consulting and corporate training. Academically, they have obtained graduate degrees. Most have vast experience as CEOs. Individual r辿sum辿s' are available upon request. To be brief, a few are included in this presentation. EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E. Estrellos professional experience covers over 45 years in public accounting, management consulting, and general management including managing several companies in the editorial and publishing business. From 1986 to date, he manages and operates Uptrend International, a management consulting firm domiciled in California. Through expert associated consultants, the Firm provides integral top management professional services in Mexico to both Mexican and United States companies. The Firms newest Publishing & Direct Marketing Division provides skilled services in: Direct mail, telemarketing, electronic media, and data base management; as well as in advertising, circulation, editorial, and production activities. Complementing these services Uptrend International also provides among other activities: Due diligence evaluations for mergers and acquisitions; strategic planning and business plan development; crisis management; cash flow planning and financial packaging; legal advice in corporate, labor, and social security issues; tax planning; and litigation in both legal and tax disputes. Commencing in mid 2,002 and through March 2007, David E. Estrello incorporated and operated, marketXL, a B2B sales and marketing services organization, engaged in the distribution and sale of state of the art medical imagery equipment. During the period of operations, marketXL represented manufacturers from Asia, Spain, France and the United States of America. EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E. Estrello from April 2,000 through August 2,002 successfully launched an advertisement sales program for a new Internet and CD-ROM version of an industrial directory for Mexico, Gu鱈a Nei. The directory was an outgrowth of the famous Thomas Register, the oldest and most successful industrial directory in the United States. For a year and a half, through February 2,000, David E. Estrello was Vice President Sales for Latin America at Cahners Travel Group, a company that publishes hotel and meeting facilities directories for the Tourism industry Worldwide. Mr. Estrellos publishing industry experience includes (1971-1979) as CFO and subsequently as President for the Latin American operations of Readers Digest. In addition, commencing on December 1, 1993, and for the next four and one half years, he successfully served as Director General for Grupo Editorial Expansion. Mr. Estrello practiced management consulting for twelve years both in Los Angeles, CA and in Mexico City. At the latter, in 1979, he founded a consulting firm, Uptrend, S. C., which provided services in corporate planning and executive search for seven years prior to his moving back to Las Angeles, CA. At Los Angeles, he acted as Executive Director of a Minority Business Development Center, a management consulting unit operated for the U. S. Department of Commerce performing management consulting for Minority owned companies EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E Estrellos experience includes thirteen years in public accounting in the United States and Mexico where he worked, as audit manager, for the Los Angeles, CA and the Mexico City offices of Deloitte, Haskins & Sells (currently, Deloitte & Touche). He also acted as principal in Los Angeles, CA for the CPA firm of R. J. Miranda and Company where he founded the Firms Los Angeles office. Under his direction the Firm was awarded the financial audit of the City of Los Angeles for a period of several years. He was responsible for the conduct of that engagement, and for the audits of other important clients acquired during his tenure. Previously in Mexico, he also served as Corporate Assistant Controller at Syntex Corporation. Later, he became CFO for Ideal Standard and subsequently, as previously mentioned, filled the same position at Readers Digest Mexico prior to becoming its President for Latin America. He is a former president of the Pacific Chapter of the U. S.- Mexico Chamber of Commerce. Mr. Estrellos academic and professional degrees and certifications include a license to practice as a State of California, Certified Public Accountant, Certificate No. 9799E, October 13, 1962, and a Bachelor of Science degree from the School of Business Administration, with a major in Accounting, at the University of California at Los Angeles, January of 1958. He is fully bilingual (English-Spanish) and Bicultural (U.S. Mexico) and has dual citizenship (US - Mexico). EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS C. JESS NJERA Management Consultants Without a doubt, Jes炭s N叩jera M. is the individual with the greatest experience and expertise in magazine publishing in Mexico in the areas of Circulation (subscriptions and newsstand) and in the selection, implementation, operation, and management of related operational systems and in managing and control of correlated data. His expertise has been acquired through 25 years of uninterrupted fruitful management positions in well known magazine publishers such as Readers Digest M辿xico, Grupo Editorial Expansi坦n, Time-Life M辿xico, Editorial Televisa, Ideas & Capital and Cond辿 Nast de M辿xico. Jes炭s N叩jeras experience acquired at Readers Digest Mexico ranges from improving the net paid circulation of the Selecciones del Readers Digest magazine from 450,000 to 665,000 copies per month to the successful conversion of 6,000,000 registers from existing systems to a more integrated and sophisticated customer system which included service operation, customer satisfaction, and promotion activity features. Additional accomplishments include: the development of the features for a new operations system and the reduction of the time required for order fulfillment from six days to seventeen hours at Time-Life M辿xico. As Marketing Director for Grupo Editorial Expansi坦n his accomplishments included the substantial increase in circulation of the Expansi坦n magazine, the selection and implementation of a new system for the control of subscribers, and his very successful participation in the launching of two new magazines: the controlled circulation Manufactura and the paid circulation Qui辿n EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS C. JESS NJERA Management Consultants During his term at Editorial Televisa, Jes炭s N叩jera was responsible for the development and implementation of a new subscriptions system in Mexico, which included the basic features as well as some complementary units to handle more sophisticated operations and controls. He was also responsible for the development and implementation of a similar customer-subscriber system at Cond辿 Nast de M辿xico where he additionally carried out the training of the personnel involved in the subsequent operation of the system. As general manager for Ideas & Capital, as general manager, he was responsible of all start up activities necessary to commence operations for which he then became accountable. He selected and implemented a subscriber system which included operations, controls and promotional activities. This system, in a more sophisticated version, later became the one installed at Cond辿 Nast. Mr. N叩jera was also responsible for launching in Mexico the Spanish version of the following magazines: Newsweek en Espa単ol, Glamour M辿xico, Discover en Espa単ol, and the re-launching of Vogue. EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS ENRIQUE CHAO Management Consultants For over thirty five years Enrique Chao, has earned the respect of peers, readers, and publishers; initially as editor, and subsequently as editor-in- chief of prestigious magazine publishers such as: Grupo Editorial Expansi坦n the most respected and best known publisher of business magazines in Mexico where he worked and flourished for 26 years. As Editor-In-chief of Grupo Editorial Expansi坦n he was responsible for the editorial content, the edition, and design of all of the Groups magazines and publications which included the flagship magazine Expansi坦n as well as Obras, El Comerciante Moderno, Manufactura, Informaci坦n Din叩mica de Consulta (IDC), the bulletin: An叩lisis Econ坦mico/Business Trends, subsequently entitled Tendencias Econ坦micas y Financieras; the annual publications: Anuario de la Econom鱈a Mexicana and the Annual Organizer for Executives, as well as the collectible publication of Harvard Business Review as well as the one for the American Marketing Association. More recently, Enrique Chao became an active member of several business and industrial magazines editorial boards. These include: Ambiente Pl叩stico, Gobierno Corporativo, Di叩logo Ejecutivo, Bayvet and others such as Quir坦n, published by the Polytechnic University of Pachuca, published by Medios y Enteros, his own editorial company which he currently operates. EXCELLENCE IS NEVER AN ACCIDENT
OUR EXPERT CONSULTANTS ENRIQUE CHAO Management Consultants Approximately five years ago he founded the biweekly tabloid publication Anteproyecto, an insert included in the daily newspaper Milenio, which included news and commentary dealing with the construction industry. At the same time, he was also a columnist for Contrucci坦n y Tecnolog鱈a, the official gazette for Instituto Mexicano del Cemento y del Concreto (IMCYC), Simultaneously, he redesigned the editorial content of the magazine Onexpo by incorporating subjects such as: economics, energy, finance, and general culture articles aimed at increasing the general background of gas station owners. Additionally, Enrique Chao has participated in the launching of numerous books and magazines, such as Impulso for Confederaci坦n de C叩maras Industriales (CONCAMIN) Confederation of Industrial Chambers. Previously. In 1998 with a partner, he launched Tecnolog鱈a Empresarial and participated in the redesign of the publication Computaci坦n Planta Industrial. More recently, he developed the editorial content and design of two books: 80 A単os de la Publicidad en M辿xico and 50 A単os de la Computaci坦n en M辿xico, the latter endorsed by the Universidad Nacional de M辿xico. EXCELLENCE IS NEVER AN ACCIDENT
Contact us Uptrend International Management Consultants David E. Estrello Managing Partner California: 641 W Heber Street, Glendora, CA. 91741, Telephone: (626) 914-6002, Mobile in M辿xico: 044 55 2900-1780 Email: david.estrello@gmail.com davidestrello@prodigy.net.mx For more effective telephone contact, please use the Mexico City numbers shown below M辿xico, City, Through our affiliated company: marketXL, S A de C V David E. Estrello Director General San Borja 504-303, Colonia del Valle, M辿xico, D.F., CP 03100 Tel辿fonos: 011 52 55 5559-4051, 55 5559-0914 EXCELLENCE IS NEVER AN ACCIDENT

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Upt Publishing And Direct Marketing Serv. English Version, 10 20 11

  • 1. MANAGEMENT CONSULTANTS PUBLISHING AND DIRECT MARKETING DIVISION 641WHeberStreet,Glendora,CA.91741,(626)9146002, david.estrello@gmail.com
  • 2. Management Consultants Publishing and Direct Marketing Consultants WE KNOW YOU STRIVE TO MAXIMIZE YOUR COMPANYS POTENTIAL WE CAN MAKE IT HAPPEN EXCELLENCE IS NEVER AN ACCIDENT
  • 3. ABOUT US Uptrend International Publishing and Direct Marketing Division Management Consultants We are an international management consulting firm of associated professionals offering services to top management in Publishing, Direct Marketing and General Management: Advertising Direct marketing Circulation Editorial content Operating systems Crisis and business development management Mergers, acquisitions, and sale of companies Corporate, labor, and social security legal advice and tax planning and litigation in Mexico EXCELLENCE IS NEVER AN ACCIDENT
  • 4. ABOUT US Uptrend International Publishing and Direct Marketing Division Management Consultants We are an international management consulting firm of associated professionals offering services to top management in Publishing, Direct Marketing and General Management: Advertising Direct marketing Circulation Editorial content Operating systems Crisis and business development management Mergers, acquisitions, and sale of companies Corporate, labor, and social security legal advice and tax planning and litigation in Mexico EXCELLENCE IS NEVER AN ACCIDENT
  • 5. OUR SERVICES Management Consultants Advertisement Market research (size, competition, participation, etc.). Penetration or repositioning strategies Reader profile Purchasing influence Rates Sales administration EXCELLENCE IS NEVER AN ACCIDENT
  • 6. OUR SERVICES Direct Marketing Direct Mail: Data bases: supply, analyses, cleaning. Promotion: copy, design, printing. Fulfillment: personalization, processing, mailing. Internet Promotion: Web page and campaign design. Tele-marketing Outgoing campaigns: data bases, design, operation. Incoming campaigns: design, operation, media contracting. EXCELLENCE IS NEVER AN ACCIDENT
  • 7. OUR SERVICES Direct Marketing Printed media: Newspapers Magazines Design, publishing, media planning & contracting. Books Inserts T.V. - Public, cable, media planning, channel selection, scheduling, etc. Radio: Programming, scheduling, interviews EXCELLENCE IS NEVER AN ACCIDENT
  • 8. OUR SERVICES Direct Marketing ANALYSES: Promotional channels Data bases Financial feasibility Production feasibility PROCESS: Tests Performance Evaluation Strategic decisions MEDIA USE: Direct mail Internet Tele-marketing Printed media Television Radio Reps EXCELLENCE IS NEVER AN ACCIDENT
  • 9. OUR SERVICES Direct Marketing BASES DE DATOS: Useful and reliable, guaranteeing the success of promotional campaigns through the use of proven formulas and other tools. Standardized, cleaned, and updated data through the use of variance catalogues. EXCELLENCE IS NEVER AN ACCIDENT
  • 10. OUR SERVICES Management Consultants Circulation Suscriptions: paid and/or controlled Newsstand Market research Circulation: audited and/or unaudited Distribution channels EXCELLENCE IS NEVER AN ACCIDENT
  • 11. OUR SERVICES Management Consultants Operational systems File updating and control (orders, payments, etc.). Billing (Credit policies, cycles, series, etc.). Controls: statistical and accounting. Processes: input, process, output. Selection and implementation of software packages. EXCELLENCE IS NEVER AN ACCIDENT
  • 12. OUR SERVICES Management Consultants Editorial Content Editorial content vs. reader profile Surveys and focus groups Content realignment Sources and collaborators Editorial board EXCELLENCE IS NEVER AN ACCIDENT
  • 13. OUR SERVICES Art and Production Management Consultants Pre-press and production program development Integration of budgets and proposals for customers Production of promotional brochures Search for suppliers and contract negotiations Cost reduction programs Graphic design Press production oversight and supervision EXCELLENCE IS NEVER AN ACCIDENT
  • 14. OUR SERVICES Management Consultants Financial Planning Analysis, development and implementation of budgets, financial controls and financial projections Strategic planning Development of business plans Cash flow management and financial packaging Short and long-term investments and risk management Complete panning and implementation of business start-ups in Mexico EXCELLENCE IS NEVER AN ACCIDENT
  • 15. OUR SERVICES Management Consultants Mergers, acquisitions and sale of companies Due diligence consulting and execution Findings, recommendations, and negotiations Advice on corporate matters dealing with, labor, finance, logistics, legal, and tax matters Coaching through the transition process Complete management of operations in Mexico EXCELLENCE IS NEVER AN ACCIDENT
  • 16. OUR SERVICES Management Consultants Human Resources Executive search Organizational structure development Development and implementation of salary administration, merit evaluation and fringe benefit plans Compliance audits with labor and social benefit laws, assessment and recommendations. Development and implementation of preventive measures and procedures to avoid future legal entanglements with authorities EXCELLENCE IS NEVER AN ACCIDENT
  • 17. OUR SERVICES Management Consultants Productivity Improvement Operational analyses and redesign for optimal data flow Selection and carrying out of inventory control systems Design and implementation of production control systems Development and execution of quality control systems Selection and placement of project control tools Development and execution of recommendations for profit improvement EXCELLENCE IS NEVER AN ACCIDENT
  • 18. OUR SERVICES Management Consultants Legal and Tax Issues Design and implementation of complete legal and tax programs to launch a new company in the Mexican Republic Initial assessment, recommendations, and implementation of legal preventive measures in corporate, labor, and social security laws (IMSS, INFONAVIT). Selection of defense mechanisms and case litigation Assessment of status and resolution of corporate and individuals tax issues (ISR, IVA, IETU). Tax planning, tax return preparation and review, and tax litigation EXCELLENCE IS NEVER AN ACCIDENT
  • 19. "MAXIMIZING YOUR POTENTIAL" The above is not an empty promise Management Consultants We are aware that the effectiveness of OUR SERVICES is only as good as the knowledge and expertise of our experienced consultants. For this reason, UPTREND International, has assembled a group of expert consultants in all possible areas dealing with your company. Their professional profiles includes an average of over twenty years in consulting and corporate training. Academically, they have obtained graduate degrees. Most have vast experience as CEOs. Individual r辿sum辿s' are available upon request. To be brief, a few are included in this presentation. EXCELLENCE IS NEVER AN ACCIDENT
  • 20. OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E. Estrellos professional experience covers over 45 years in public accounting, management consulting, and general management including managing several companies in the editorial and publishing business. From 1986 to date, he manages and operates Uptrend International, a management consulting firm domiciled in California. Through expert associated consultants, the Firm provides integral top management professional services in Mexico to both Mexican and United States companies. The Firms newest Publishing & Direct Marketing Division provides skilled services in: Direct mail, telemarketing, electronic media, and data base management; as well as in advertising, circulation, editorial, and production activities. Complementing these services Uptrend International also provides among other activities: Due diligence evaluations for mergers and acquisitions; strategic planning and business plan development; crisis management; cash flow planning and financial packaging; legal advice in corporate, labor, and social security issues; tax planning; and litigation in both legal and tax disputes. Commencing in mid 2,002 and through March 2007, David E. Estrello incorporated and operated, marketXL, a B2B sales and marketing services organization, engaged in the distribution and sale of state of the art medical imagery equipment. During the period of operations, marketXL represented manufacturers from Asia, Spain, France and the United States of America. EXCELLENCE IS NEVER AN ACCIDENT
  • 21. OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E. Estrello from April 2,000 through August 2,002 successfully launched an advertisement sales program for a new Internet and CD-ROM version of an industrial directory for Mexico, Gu鱈a Nei. The directory was an outgrowth of the famous Thomas Register, the oldest and most successful industrial directory in the United States. For a year and a half, through February 2,000, David E. Estrello was Vice President Sales for Latin America at Cahners Travel Group, a company that publishes hotel and meeting facilities directories for the Tourism industry Worldwide. Mr. Estrellos publishing industry experience includes (1971-1979) as CFO and subsequently as President for the Latin American operations of Readers Digest. In addition, commencing on December 1, 1993, and for the next four and one half years, he successfully served as Director General for Grupo Editorial Expansion. Mr. Estrello practiced management consulting for twelve years both in Los Angeles, CA and in Mexico City. At the latter, in 1979, he founded a consulting firm, Uptrend, S. C., which provided services in corporate planning and executive search for seven years prior to his moving back to Las Angeles, CA. At Los Angeles, he acted as Executive Director of a Minority Business Development Center, a management consulting unit operated for the U. S. Department of Commerce performing management consulting for Minority owned companies EXCELLENCE IS NEVER AN ACCIDENT
  • 22. OUR EXPERT CONSULTANTS DAVID E. ESTRELLO Management Consultants David E Estrellos experience includes thirteen years in public accounting in the United States and Mexico where he worked, as audit manager, for the Los Angeles, CA and the Mexico City offices of Deloitte, Haskins & Sells (currently, Deloitte & Touche). He also acted as principal in Los Angeles, CA for the CPA firm of R. J. Miranda and Company where he founded the Firms Los Angeles office. Under his direction the Firm was awarded the financial audit of the City of Los Angeles for a period of several years. He was responsible for the conduct of that engagement, and for the audits of other important clients acquired during his tenure. Previously in Mexico, he also served as Corporate Assistant Controller at Syntex Corporation. Later, he became CFO for Ideal Standard and subsequently, as previously mentioned, filled the same position at Readers Digest Mexico prior to becoming its President for Latin America. He is a former president of the Pacific Chapter of the U. S.- Mexico Chamber of Commerce. Mr. Estrellos academic and professional degrees and certifications include a license to practice as a State of California, Certified Public Accountant, Certificate No. 9799E, October 13, 1962, and a Bachelor of Science degree from the School of Business Administration, with a major in Accounting, at the University of California at Los Angeles, January of 1958. He is fully bilingual (English-Spanish) and Bicultural (U.S. Mexico) and has dual citizenship (US - Mexico). EXCELLENCE IS NEVER AN ACCIDENT
  • 23. OUR EXPERT CONSULTANTS C. JESS NJERA Management Consultants Without a doubt, Jes炭s N叩jera M. is the individual with the greatest experience and expertise in magazine publishing in Mexico in the areas of Circulation (subscriptions and newsstand) and in the selection, implementation, operation, and management of related operational systems and in managing and control of correlated data. His expertise has been acquired through 25 years of uninterrupted fruitful management positions in well known magazine publishers such as Readers Digest M辿xico, Grupo Editorial Expansi坦n, Time-Life M辿xico, Editorial Televisa, Ideas & Capital and Cond辿 Nast de M辿xico. Jes炭s N叩jeras experience acquired at Readers Digest Mexico ranges from improving the net paid circulation of the Selecciones del Readers Digest magazine from 450,000 to 665,000 copies per month to the successful conversion of 6,000,000 registers from existing systems to a more integrated and sophisticated customer system which included service operation, customer satisfaction, and promotion activity features. Additional accomplishments include: the development of the features for a new operations system and the reduction of the time required for order fulfillment from six days to seventeen hours at Time-Life M辿xico. As Marketing Director for Grupo Editorial Expansi坦n his accomplishments included the substantial increase in circulation of the Expansi坦n magazine, the selection and implementation of a new system for the control of subscribers, and his very successful participation in the launching of two new magazines: the controlled circulation Manufactura and the paid circulation Qui辿n EXCELLENCE IS NEVER AN ACCIDENT
  • 24. OUR EXPERT CONSULTANTS C. JESS NJERA Management Consultants During his term at Editorial Televisa, Jes炭s N叩jera was responsible for the development and implementation of a new subscriptions system in Mexico, which included the basic features as well as some complementary units to handle more sophisticated operations and controls. He was also responsible for the development and implementation of a similar customer-subscriber system at Cond辿 Nast de M辿xico where he additionally carried out the training of the personnel involved in the subsequent operation of the system. As general manager for Ideas & Capital, as general manager, he was responsible of all start up activities necessary to commence operations for which he then became accountable. He selected and implemented a subscriber system which included operations, controls and promotional activities. This system, in a more sophisticated version, later became the one installed at Cond辿 Nast. Mr. N叩jera was also responsible for launching in Mexico the Spanish version of the following magazines: Newsweek en Espa単ol, Glamour M辿xico, Discover en Espa単ol, and the re-launching of Vogue. EXCELLENCE IS NEVER AN ACCIDENT
  • 25. OUR EXPERT CONSULTANTS ENRIQUE CHAO Management Consultants For over thirty five years Enrique Chao, has earned the respect of peers, readers, and publishers; initially as editor, and subsequently as editor-in- chief of prestigious magazine publishers such as: Grupo Editorial Expansi坦n the most respected and best known publisher of business magazines in Mexico where he worked and flourished for 26 years. As Editor-In-chief of Grupo Editorial Expansi坦n he was responsible for the editorial content, the edition, and design of all of the Groups magazines and publications which included the flagship magazine Expansi坦n as well as Obras, El Comerciante Moderno, Manufactura, Informaci坦n Din叩mica de Consulta (IDC), the bulletin: An叩lisis Econ坦mico/Business Trends, subsequently entitled Tendencias Econ坦micas y Financieras; the annual publications: Anuario de la Econom鱈a Mexicana and the Annual Organizer for Executives, as well as the collectible publication of Harvard Business Review as well as the one for the American Marketing Association. More recently, Enrique Chao became an active member of several business and industrial magazines editorial boards. These include: Ambiente Pl叩stico, Gobierno Corporativo, Di叩logo Ejecutivo, Bayvet and others such as Quir坦n, published by the Polytechnic University of Pachuca, published by Medios y Enteros, his own editorial company which he currently operates. EXCELLENCE IS NEVER AN ACCIDENT
  • 26. OUR EXPERT CONSULTANTS ENRIQUE CHAO Management Consultants Approximately five years ago he founded the biweekly tabloid publication Anteproyecto, an insert included in the daily newspaper Milenio, which included news and commentary dealing with the construction industry. At the same time, he was also a columnist for Contrucci坦n y Tecnolog鱈a, the official gazette for Instituto Mexicano del Cemento y del Concreto (IMCYC), Simultaneously, he redesigned the editorial content of the magazine Onexpo by incorporating subjects such as: economics, energy, finance, and general culture articles aimed at increasing the general background of gas station owners. Additionally, Enrique Chao has participated in the launching of numerous books and magazines, such as Impulso for Confederaci坦n de C叩maras Industriales (CONCAMIN) Confederation of Industrial Chambers. Previously. In 1998 with a partner, he launched Tecnolog鱈a Empresarial and participated in the redesign of the publication Computaci坦n Planta Industrial. More recently, he developed the editorial content and design of two books: 80 A単os de la Publicidad en M辿xico and 50 A単os de la Computaci坦n en M辿xico, the latter endorsed by the Universidad Nacional de M辿xico. EXCELLENCE IS NEVER AN ACCIDENT
  • 27. Contact us Uptrend International Management Consultants David E. Estrello Managing Partner California: 641 W Heber Street, Glendora, CA. 91741, Telephone: (626) 914-6002, Mobile in M辿xico: 044 55 2900-1780 Email: david.estrello@gmail.com davidestrello@prodigy.net.mx For more effective telephone contact, please use the Mexico City numbers shown below M辿xico, City, Through our affiliated company: marketXL, S A de C V David E. Estrello Director General San Borja 504-303, Colonia del Valle, M辿xico, D.F., CP 03100 Tel辿fonos: 011 52 55 5559-4051, 55 5559-0914 EXCELLENCE IS NEVER AN ACCIDENT