US Bank held its first annual reception and open house for its Rose Parade float on December 28, 2010. Over 2,000 guests volunteered to decorate the float, which was inspired by the theme "Home is Where the Heart Is". Volunteers bundled hay for the roof and chimney while bank executives thanked them for their work. The partially completed float gave guests a sneak peek at the bank's first entry into the 122nd Rose Parade.