The document discusses the similarities between fundraising and dating. It notes that both dating and fundraising are difficult processes that involve finding the right fit. It presents several analogies that draw parallels between rejection phrases used in dating ("I don't think we're a good fit") and fundraising. It then outlines four lessons learned from dating and fundraising: 1) be transparent but not too much too soon, 2) don't waste time once you know it's not a fit, 3) recognize the other party faces similar challenges, and 4) persistence is key to developing important relationships. The overall message is that fundraising, like dating, requires effort but can be rewarding.
This presentation given by Kristen Judd, President of 3 Birds Marketing at the Ignite Dealer Conference in Minneapolis in 2011 provides automobile dealers with ways to make their marketing strategic instead of reactive
Managing the Virtual Dealership. Customer Experience is Everything.3 Birds Marketing LLC
油
This document discusses how digital technologies are disrupting traditional businesses and the automotive industry. It emphasizes that maintaining a positive online presence through search engine optimization, website optimization, social media, and reputation management is now critical for car dealerships. The document provides examples of companies that failed to adapt to digital changes and highlights the importance of embracing changing consumer behaviors such as independent online research. It stresses that dealerships should focus on building trust and value through an integrated online approach in order to attract customers and improve sales.
In 2007, Facebook opened its platform to developers and communities sprung up in Indonesia for programmers and marketers interested in working with the Facebook platform. One community, called Facebook Developers Indonesia, holds monthly meetups for sharing and networking in the creative industry. The events have sponsorship from organizations supporting education in Indonesia. By 2009, Indonesia had over 1.5 million Facebook users.
Fast meaningful dating without forms and passwords.
1. Logon with you social media profile, facebook for example
2. Then we will grab information from you social media
3. Get a feed of you soulmates. No passwords, no forms
Presentation on types of social networks (filter, content, communicate and peer production) ROI, revenue, fundamentals of online communities etc. For sydney business and technology user group (Microsoft).
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
油
Social Networks don't just promote new movies and TV series - they can be the "reverse channel" feeding back content to be used in the filming, and extend storylines beyond the limitations of traditional delivery systems. This presentation to guests at the Australian Film Television and Radio School on behalf of world leader in film/tv cross media, LAMP (Laboratory Advanced Media Production).
The document discusses two major resorts in Las Vegas, Caesars Palace and MGM, describing their distinctive architectural styles. Caesars Palace is described as having an ornate, Roman-inspired design with columns and statues, while MGM is depicted as having a low-rise, modern design with an emphasis on open space and dramatic lighting effects at night. Both resorts are highlighted as pioneering the now-iconic themed casino resort style of Las Vegas.
Ripped Commerce - How the World's Largest Sports Nutrition Store Succeeds wit...Cirrus10
油
The document discusses Bodybuilding.com's transition from an ATG/PHP-based website to a headless architecture using Oracle Endeca Experience Manager, Handlebars, and APIs. Key points include:
- Bodybuilding.com is a leading online sports nutrition and fitness site with over 25 million orders shipped.
- They previously used ATG for implementation but transitioned to Endeca in 2012 for search and navigation, and then to Handlebars in 2015 to manage components and pages in a more nimble way.
- This headless architecture with decoupled technologies allows for improved user experiences, more merchant control, and faster development.
Vesting provisions are typically put in place for founders and employees to incentivize them to remain with the company over time. With vesting, the shares/options are earned gradually, such as over a 4 year period, with a 1 year cliff. This helps ensure that the founders and key employees stay long enough to see the business grow and be valuable, rather than leaving shortly after joining. It also addresses the risk of multiple founders by making their ownership contingent on long-term service.
eHarmony Strategic Marketing Case StudyZoe Robinson
油
For my capstone marketing class at Western Washington we were given a case on eHarmony (from Harvard Business School) and had to decide which strategy they should use for the future.
The document discusses common gaps in dealership marketing strategies that reduce effectiveness. It identifies 10 questions about a dealership's customer database and how they collect and update customer contact information. Maintaining accurate customer data is important as typical email list annual churn is 25-50% and email marketing averages a 44x return on investment. The document advocates segmenting customers and personalizing communications based on behaviors and preferences rather than generic messaging. It provides examples of how non-promotional content engages customers more and how the top 20% of customers account for a large portion of revenue and business. Overall, the document promotes using customer data analytics to improve marketing strategy and maximize returns.
This document discusses strategies for dealerships to create higher value customers by getting "addicted to data." It recommends segmenting customers based on predictive attributes like visit frequency or engagement. The top 20% of customers account for 66% of revenue but dealerships typically underinvest in these valuable segments. By customizing experiences for different customer segments identified through data analysis, dealerships can increase engagement, visits, and revenue from their highest potential customers.
This is the result of an extensive study on the users of dating apps like Tinder, OKCupid, Zoosk and others. We were studying how people use the apps, how they present themselves, and whether or not they feel successful. We conducted this study over the course of a month to gain design insights and directions.
Learn to make money, or not to leave money on the table, with SaaS! This is an overview of the seven SaaS Revenue Streams created by Lincoln Murphy of Sixteen Ventures. The seven streams used in SaaS Revenue Modeling are: Recurring, Ecosystem, Ancillary, Network Effect, Products, Services, and Advertising.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
油
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether theyre using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating and in many cases, surprising.
This 際際滷Share explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology and how attitudes change with age, location and seniority level. If youre marketing a tech brand or planning to use VR and wearables to reach a professional audience then these are insights you wont want to miss.
Presentation on types of social networks (filter, content, communicate and peer production) ROI, revenue, fundamentals of online communities etc. For sydney business and technology user group (Microsoft).
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
油
Social Networks don't just promote new movies and TV series - they can be the "reverse channel" feeding back content to be used in the filming, and extend storylines beyond the limitations of traditional delivery systems. This presentation to guests at the Australian Film Television and Radio School on behalf of world leader in film/tv cross media, LAMP (Laboratory Advanced Media Production).
The document discusses two major resorts in Las Vegas, Caesars Palace and MGM, describing their distinctive architectural styles. Caesars Palace is described as having an ornate, Roman-inspired design with columns and statues, while MGM is depicted as having a low-rise, modern design with an emphasis on open space and dramatic lighting effects at night. Both resorts are highlighted as pioneering the now-iconic themed casino resort style of Las Vegas.
Ripped Commerce - How the World's Largest Sports Nutrition Store Succeeds wit...Cirrus10
油
The document discusses Bodybuilding.com's transition from an ATG/PHP-based website to a headless architecture using Oracle Endeca Experience Manager, Handlebars, and APIs. Key points include:
- Bodybuilding.com is a leading online sports nutrition and fitness site with over 25 million orders shipped.
- They previously used ATG for implementation but transitioned to Endeca in 2012 for search and navigation, and then to Handlebars in 2015 to manage components and pages in a more nimble way.
- This headless architecture with decoupled technologies allows for improved user experiences, more merchant control, and faster development.
Vesting provisions are typically put in place for founders and employees to incentivize them to remain with the company over time. With vesting, the shares/options are earned gradually, such as over a 4 year period, with a 1 year cliff. This helps ensure that the founders and key employees stay long enough to see the business grow and be valuable, rather than leaving shortly after joining. It also addresses the risk of multiple founders by making their ownership contingent on long-term service.
eHarmony Strategic Marketing Case StudyZoe Robinson
油
For my capstone marketing class at Western Washington we were given a case on eHarmony (from Harvard Business School) and had to decide which strategy they should use for the future.
The document discusses common gaps in dealership marketing strategies that reduce effectiveness. It identifies 10 questions about a dealership's customer database and how they collect and update customer contact information. Maintaining accurate customer data is important as typical email list annual churn is 25-50% and email marketing averages a 44x return on investment. The document advocates segmenting customers and personalizing communications based on behaviors and preferences rather than generic messaging. It provides examples of how non-promotional content engages customers more and how the top 20% of customers account for a large portion of revenue and business. Overall, the document promotes using customer data analytics to improve marketing strategy and maximize returns.
This document discusses strategies for dealerships to create higher value customers by getting "addicted to data." It recommends segmenting customers based on predictive attributes like visit frequency or engagement. The top 20% of customers account for 66% of revenue but dealerships typically underinvest in these valuable segments. By customizing experiences for different customer segments identified through data analysis, dealerships can increase engagement, visits, and revenue from their highest potential customers.
This is the result of an extensive study on the users of dating apps like Tinder, OKCupid, Zoosk and others. We were studying how people use the apps, how they present themselves, and whether or not they feel successful. We conducted this study over the course of a month to gain design insights and directions.
Learn to make money, or not to leave money on the table, with SaaS! This is an overview of the seven SaaS Revenue Streams created by Lincoln Murphy of Sixteen Ventures. The seven streams used in SaaS Revenue Modeling are: Recurring, Ecosystem, Ancillary, Network Effect, Products, Services, and Advertising.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
油
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether theyre using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating and in many cases, surprising.
This 際際滷Share explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology and how attitudes change with age, location and seniority level. If youre marketing a tech brand or planning to use VR and wearables to reach a professional audience then these are insights you wont want to miss.