The document discusses strategies for Canadian companies to build exposure to and attract investment from the large US capital markets. It notes that the US has $11 trillion in mutual fund assets, compared to just 2% globally from Canada. The document provides tips from panelists on how to start the process, gain attention from US investors effectively, determine the right timing, and meet typical liquidity and market cap levels required. It also addresses whether a US listing is necessary, gaining US analyst coverage without listing, differences between US and Canadian buy sides, and tailoring the company story for US audiences.