Usability on the cheap
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The document outlines strategies for improving website usability with a focus on user needs, content prioritization, and quick usability testing methods. It emphasizes identifying essential content, creating effective mission statements, and involving team members in usability testing to enhance user experience. Key findings highlight the need for visibility of product pricing and improved navigation to facilitate user access to information.
Usability on the cheap
- 1. Usability On The Cheap Volker Gr端nauer | volker.gruenauer@wienerberger.com
- 3. Limitations Time Budget Resources Awareness
- 4. Cost savings
- 6. 4-Elements of Web Success Web Strategy Web Web Controlling Tactics Web Realization
- 7. 4-Elements of Web Success Web Strategy Web Web Controlling Tactics Web Realization
- 9. The Homepage not is the most important page on the whole website!
- 10. 1 Take a look at the needs of your users!
- 11. Noriaki Kano Model satisfied done very poorly done or not at all very well dissatisfied
- 12. Examples of customer needs Basic needs contact information price information Performance needs find information fast see pictures of products / house gallery Excitement needs View his own house with a new roof on it
- 13. 2 Throw away unimportant content!
- 15. Unimportant content 20% of your content drives 80% of your business (Pareto) Remove unimportant words, sentences and pages.
- 16. Navigation: Less is more? Experiment von Sheena Iyengar
- 17. 3 What is your mission statement?
- 19. 4 Make at least quick and dirty usability tests.
- 20. Our most important use cases Customer looking for a product Product description Technical details Customer looking for a price! Customer looking for dealers who sell our products
- 21. Paper prototyping & paper testing Print out your web design Ask them to fulfill serveral tasks Make a circle around the logo Where would you click for contact information Make a circle around the search engine Talk with your users! What is your impression of the site? What do you think is the site about? What would you do if?
- 22. Think aloud method / Observation
- 23. Think aloud method Set up a scenario Per test user exactly one use case Per use case 4 to 5 test users Simply document what the users do and say Use tools for screen capture Talk with the user afterwards Discuss findings in the project group
- 25. 5 Train your colleagues and delegate responsibilities.
- 27. How to ensure that the ownership of the findings belongs to the responsible colleagues?
- 28. What we did to get people involved Guidelines we developed: How-to write web texts How-to make quick and dirty usability tests How-to optimize the navigation Get whole team to watch videos from usability testing Inform management of results
- 29. Our top findings Consumers are looking for prices (Needs) But: as producer we do not show prices on our website quotation system Consumer couldnt find products on our corporate website (Usability test) New link strategy between our corporate website and country websites It took to long that users found our contact information (Usability test) Wrong naming
- 30. ?