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Usable Stories: Discovering Contextual Insights

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Guiseppe Getto
Guiseppe Getto

A presentation on how to use contextual inquiry with usability testing. Full recording here: https://www.youtube.com/watch?v=AdS6FsdrEuA

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Usable Stories: Discovering Contextual Insights Guiseppe Getto East Carolina University gettog@ecu.edu
What Ill Cover What are personas? Where do personas come from? How do personas improve usability? The story/test/story method
What are personas? A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people. Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals. Shlomo Goltzhttp://www.smashingmagazine.com/2014/08/06/a-closer-look- at-personas-part-1/
Example persona
Where do personas come from? DATA Interviews with users Usability tests Analytics Surveys
How do personas improve usability? Helps design team SEE users as real people What are their pain points? What are the messy, qualitative traits that make them THAT TYPE of user? What do they find most engaging? What do they hate?
The story/test/story method To design the best UX, pay attention to what users do, not what they say. -Jakob Nielsen I barely have time to test with three users, not to mention interviewing them! -Every Non-famous UX Designer I dont do separate storytelling expeditions. - Whitney Quesenbery
The story/test/story method Before the test: Who are you? Why did you agree to test out this application? What unmet needs do you have? What apps do you currently use? Test with key tasks After the test: What was the most difficult? What did you find most engaging? What does the app do best? If you could change one thing, what would it be, and why?

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Usable Stories: Discovering Contextual Insights

  • 1. Usable Stories: Discovering Contextual Insights Guiseppe Getto East Carolina University gettog@ecu.edu
  • 2. What Ill Cover What are personas? Where do personas come from? How do personas improve usability? The story/test/story method
  • 3. What are personas? A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people. Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals. Shlomo Goltzhttp://www.smashingmagazine.com/2014/08/06/a-closer-look- at-personas-part-1/
  • 5. Where do personas come from? DATA Interviews with users Usability tests Analytics Surveys
  • 6. How do personas improve usability? Helps design team SEE users as real people What are their pain points? What are the messy, qualitative traits that make them THAT TYPE of user? What do they find most engaging? What do they hate?
  • 7. The story/test/story method To design the best UX, pay attention to what users do, not what they say. -Jakob Nielsen I barely have time to test with three users, not to mention interviewing them! -Every Non-famous UX Designer I dont do separate storytelling expeditions. - Whitney Quesenbery
  • 8. The story/test/story method Before the test: Who are you? Why did you agree to test out this application? What unmet needs do you have? What apps do you currently use? Test with key tasks After the test: What was the most difficult? What did you find most engaging? What does the app do best? If you could change one thing, what would it be, and why?