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Use and user study

Shubhada Nagarkar
Shubhada Nagarkar

1) The document discusses information use and user studies, including methods for studying print and electronic resource usage, information needs, information seeking behavior, and competencies needed by LIS professionals. 2) It provides details on various methods for conducting use studies, such as analyzing issue records, usage statistics, surveys and citations. It also outlines how to increase e-resource usage through marketing and outreach. 3) The document concludes by emphasizing the important role of LIS professionals in representing information to users, just as actors represent characters, through competencies like communication, computing, and information literacy skills.

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Information Use and User Shubhada Nagarkar, Ph.D. Assistant Professor Department of Library and Information Science Savitribai Phule Pune University, Pune shubha@unipune.ac.in National Conference on Libraries in the Changing Information Marketplace SNDT, University, Mumbai, 24-26 February 2016
To begin with.. Use Print and electronic resources User studies Information needs and Information seeking behavior studies New methods of use and user studies Experience sharing Competencies needed
LIS Professional Knowledge of readers Knowledge of recorded information Knowledge of methods of brining records and readers together Selection Acquisition Organization Interpretation Evaluation of results Ref.: Shera, J.H. (1972) Foundations of Education for Librarianship, New York, Baker and Hayes, Inc. p 206. Role of LIS professional
Library SDI and CAS OPAC Online database Traditional services
User Web and Library 2.0 Online services Institutional Repositorie s Digital Libraries OSS Mobile devices
Use studies
Use study Collection Print books, journals and non book material E-resources E-journals, E-books Digital Libraries Institutional repositories Open Access resourcs e-books
Methods usage of print collection Collection based analysis Mining and analysis of issue records Library Analytics, LMS reports Surveys Citation analysis
Issue record of LIBSYS
Analysis
Measuring the use of E-resources Methods Usage statistics by publishers, aggregators and consortia Citation analysis, i.e. application of quantitative techniques Conduct surveys Benefits To benchmark the needs To utilize the grants properly Journal wise usage To fill the gaps in subscriptions Add new relevant journals
Publishers log file
Source: www.infotoday.com/climag/nov12/Welker--Counting-on-Counter..shtml
Counting Online Usage of Networked Electronic Resources (COUNTER) Launched in March 2002, COUNTER (Counting Online Usage of Networked Electronic Resources) is an international initiative serving librarians, publishers and intermediaries by setting standards that facilitate the recording and reporting of online usage statistics in a consistent, credible and compatible way. SUSHI - Standardized Usage Statistics Harvesting Initiative (SUSHI) Protocol (ANSI/NISO Z39.93-2014) Defines automated request and response model for harvesting e-resource usage data Designed to work with COUNTER, the most frequently retrieved usage reports http://www.projectcounter.org/usage_factor.html http://www.niso.org/workrooms/sushi
Use and user study
Limitations of usage statistics Constantly changing resources and technology eBooks still need some work Limited picture of what users are actually doing Need to know Queries or Searches Page Views or Record Views Non vendor data google analytics
How to increase usage? for librarians.. Do not accept mediocrity from vendors. Be willing to educate yourself on and participate in NISO Project COUNTER, and open source initiatives Conducting usability studies would help to understand the problems in searching information Information literacy programs about the use of e-resources, writing effective search strategies, etc. would help to a great extent Marketing of subscribed e-resources
Marketing and Evaluation Marketing Plan Understanding library users Creating the message Spreading the word Evaluation http://www.slideshare.net/houeidakam/marketing-eresources-adequate- tools-to-increase-usage Evaluation Gather feedback Ensure you are reaching the intended audience Analyze your usage statistics (compare multi- years)
Library web sites Revamp the webpage if needed Make your e-resources page attractive Use your library homepage to advertise Use of social media for marketing Attractive flyers with relevant information and instructions about the use of e-resources e-Resources Visibility, Website Trainings LibGuides Library Events Discovery Tool Library portals with links to e-resources http://www.slideshare.net/houeidakam/marketing-eresources-adequate-tools-to- increase-usage
User awareness OR Information Literacy Programs How to use electronic resources? Which e-resources are subscribed? How to search them effectively? Facilities provided by publishers and database vendors How to use e-resources on mobile devises or through smart phones
Questions to consider What are your goals for collection assessment? How do you evaluate e-resources at your library? Do you know whom to contact for usage data? When is a good time of year to evaluate e-resources? What is your process for cancellation/renewal? Do you have a collections committee? http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1020&context=southeasternlac
User study
User study Information needs Information seeking behavior Methods and Tools Survey-questionnaire, interviews focus groups Delphi Usability studies
Information need and Information Seeking Behaviour An information need is a recognition that your knowledge is inadequate to satisfy a goal that you have Information seeking is a conscious effort to acquire information in response to a need or gap in your knowledge
Information needs and information seeking behavior studies Study user information needs by various ways Survey Working as a team member is user groups embedded librarian Study user preferences in selection of information resources Study theoretical models of Information needs and ISB Conduct Usability studies of Library websites, OPACs, portals, specific databases
Cluster Mycology Biotechnology/ Biochemistry Farmer Characteristics of fungus P Biological observations / field observations P Geographical information P P Host Parasite Interaction Information P P Biochemical changes P Molecular Sequence information P Classification of fungus P P Economic importance of fungi P P P Fungicide Information P Bibliographic references P P Links to other database entries P P User groups and their information requirements
Usability testing Usability testing of library web sites and OPACs helps user-friendliness of the system To identify difficulties faced by the users in locating the library information including materials, services, timings etc. in eliminating these problems with some changes in the interface design.
What is usability?
Methods of usability testing Card Sorting Contextual Interviews Focus Groups Heuristic Evaluation Individual Interviews Task Analysis Writing for the Web Parallel Design Personas Prototyping Surveys (Online)
Temasek Polytechnic Library, Singapore, Changes in User Interfaces
Use and user study
Competencies needed Core subject knowledge Be familiar with latest trends in the fields by participating in training programmes / conferences and seminars Participate in awareness workshops other than library and information science fields to understand the trends in research Awareness of latest trends in publishing Awareness of copyright and intellectual property laws Information organization skills Classification and cataloguing of library collection Use of control vocabulary tools like MeSH and other thesaurus Development and design of library portals
Competencies.. Computing skills Tools for library automation, digital libraries and content management, data and text mining Mobile and cloud based information services Skills of effective use of various search engines Collaborative skills In-depth knowledge of research and development programmes in the organization Collaborative activities with other faculty on the campus or within the organisation Work like embedded librarian and become a team member of scientific activities
Competencies Communication skills Negotiation and communication skills with publishers and suppliers Communication skills with users to understand information needs Information literacy skills Design and development of information literacy programmes Teaching abilities
Conclude with Great actors represent the key features of human personalities so that they are meaningful to an audience. Similarly, we represent the critical features of information collections for people to access and use. Just as well trained actors do not require lived experience of the roles they portray in order to convey them powerfully, We do not need deep knowledge of a topic to represent it to others.

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Use and user study

  • 1. Information Use and User Shubhada Nagarkar, Ph.D. Assistant Professor Department of Library and Information Science Savitribai Phule Pune University, Pune shubha@unipune.ac.in National Conference on Libraries in the Changing Information Marketplace SNDT, University, Mumbai, 24-26 February 2016
  • 2. To begin with.. Use Print and electronic resources User studies Information needs and Information seeking behavior studies New methods of use and user studies Experience sharing Competencies needed
  • 3. LIS Professional Knowledge of readers Knowledge of recorded information Knowledge of methods of brining records and readers together Selection Acquisition Organization Interpretation Evaluation of results Ref.: Shera, J.H. (1972) Foundations of Education for Librarianship, New York, Baker and Hayes, Inc. p 206. Role of LIS professional
  • 7. Use study Collection Print books, journals and non book material E-resources E-journals, E-books Digital Libraries Institutional repositories Open Access resourcs e-books
  • 8. Methods usage of print collection Collection based analysis Mining and analysis of issue records Library Analytics, LMS reports Surveys Citation analysis
  • 11. Measuring the use of E-resources Methods Usage statistics by publishers, aggregators and consortia Citation analysis, i.e. application of quantitative techniques Conduct surveys Benefits To benchmark the needs To utilize the grants properly Journal wise usage To fill the gaps in subscriptions Add new relevant journals
  • 14. Counting Online Usage of Networked Electronic Resources (COUNTER) Launched in March 2002, COUNTER (Counting Online Usage of Networked Electronic Resources) is an international initiative serving librarians, publishers and intermediaries by setting standards that facilitate the recording and reporting of online usage statistics in a consistent, credible and compatible way. SUSHI - Standardized Usage Statistics Harvesting Initiative (SUSHI) Protocol (ANSI/NISO Z39.93-2014) Defines automated request and response model for harvesting e-resource usage data Designed to work with COUNTER, the most frequently retrieved usage reports http://www.projectcounter.org/usage_factor.html http://www.niso.org/workrooms/sushi
  • 16. Limitations of usage statistics Constantly changing resources and technology eBooks still need some work Limited picture of what users are actually doing Need to know Queries or Searches Page Views or Record Views Non vendor data google analytics
  • 17. How to increase usage? for librarians.. Do not accept mediocrity from vendors. Be willing to educate yourself on and participate in NISO Project COUNTER, and open source initiatives Conducting usability studies would help to understand the problems in searching information Information literacy programs about the use of e-resources, writing effective search strategies, etc. would help to a great extent Marketing of subscribed e-resources
  • 18. Marketing and Evaluation Marketing Plan Understanding library users Creating the message Spreading the word Evaluation http://www.slideshare.net/houeidakam/marketing-eresources-adequate- tools-to-increase-usage Evaluation Gather feedback Ensure you are reaching the intended audience Analyze your usage statistics (compare multi- years)
  • 19. Library web sites Revamp the webpage if needed Make your e-resources page attractive Use your library homepage to advertise Use of social media for marketing Attractive flyers with relevant information and instructions about the use of e-resources e-Resources Visibility, Website Trainings LibGuides Library Events Discovery Tool Library portals with links to e-resources http://www.slideshare.net/houeidakam/marketing-eresources-adequate-tools-to- increase-usage
  • 20. User awareness OR Information Literacy Programs How to use electronic resources? Which e-resources are subscribed? How to search them effectively? Facilities provided by publishers and database vendors How to use e-resources on mobile devises or through smart phones
  • 21. Questions to consider What are your goals for collection assessment? How do you evaluate e-resources at your library? Do you know whom to contact for usage data? When is a good time of year to evaluate e-resources? What is your process for cancellation/renewal? Do you have a collections committee? http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1020&context=southeasternlac
  • 23. User study Information needs Information seeking behavior Methods and Tools Survey-questionnaire, interviews focus groups Delphi Usability studies
  • 24. Information need and Information Seeking Behaviour An information need is a recognition that your knowledge is inadequate to satisfy a goal that you have Information seeking is a conscious effort to acquire information in response to a need or gap in your knowledge
  • 25. Information needs and information seeking behavior studies Study user information needs by various ways Survey Working as a team member is user groups embedded librarian Study user preferences in selection of information resources Study theoretical models of Information needs and ISB Conduct Usability studies of Library websites, OPACs, portals, specific databases
  • 26. Cluster Mycology Biotechnology/ Biochemistry Farmer Characteristics of fungus P Biological observations / field observations P Geographical information P P Host Parasite Interaction Information P P Biochemical changes P Molecular Sequence information P Classification of fungus P P Economic importance of fungi P P P Fungicide Information P Bibliographic references P P Links to other database entries P P User groups and their information requirements
  • 27. Usability testing Usability testing of library web sites and OPACs helps user-friendliness of the system To identify difficulties faced by the users in locating the library information including materials, services, timings etc. in eliminating these problems with some changes in the interface design.
  • 29. Methods of usability testing Card Sorting Contextual Interviews Focus Groups Heuristic Evaluation Individual Interviews Task Analysis Writing for the Web Parallel Design Personas Prototyping Surveys (Online)
  • 30. Temasek Polytechnic Library, Singapore, Changes in User Interfaces
  • 32. Competencies needed Core subject knowledge Be familiar with latest trends in the fields by participating in training programmes / conferences and seminars Participate in awareness workshops other than library and information science fields to understand the trends in research Awareness of latest trends in publishing Awareness of copyright and intellectual property laws Information organization skills Classification and cataloguing of library collection Use of control vocabulary tools like MeSH and other thesaurus Development and design of library portals
  • 33. Competencies.. Computing skills Tools for library automation, digital libraries and content management, data and text mining Mobile and cloud based information services Skills of effective use of various search engines Collaborative skills In-depth knowledge of research and development programmes in the organization Collaborative activities with other faculty on the campus or within the organisation Work like embedded librarian and become a team member of scientific activities
  • 34. Competencies Communication skills Negotiation and communication skills with publishers and suppliers Communication skills with users to understand information needs Information literacy skills Design and development of information literacy programmes Teaching abilities
  • 35. Conclude with Great actors represent the key features of human personalities so that they are meaningful to an audience. Similarly, we represent the critical features of information collections for people to access and use. Just as well trained actors do not require lived experience of the roles they portray in order to convey them powerfully, We do not need deep knowledge of a topic to represent it to others.

Editor's Notes

  • #8: Collection analysis of collection :subjectwise, publisherwise, yearwise, syllabus wise