際際滷

際際滷Share a Scribd company logo

Use Of Desktop And Laptop In Colleges

Download as PPT, PDF
M
Miraj Rajput

The document discusses a study on the use of desktops and laptops by college students in India. It examines various brands available in India, important attributes and features of personal computers, and the study's objectives to understand computer usage and consumer preferences. The methodology involved a survey of 30 college students using a questionnaire. The findings from five hypothesis tests are summarized as: 1) Possession of a laptop and satisfaction were independent; 2) Possession of a desktop and satisfaction were independent; 3) Possession of a computer and purchase purpose were not independent; 4) Brand and satisfaction were independent; 5) Purchase source and computer ownership were not independent. Additionally, most students used laptops, Dell was popular for laptops, and Comp

1 of 30
Downloaded 38 times
STUDY ON USE OF DESKTOP AND LAPTOP IN COLLEGES { IN THE PARTIAL FULFILLMENT OF MBA PROGRAM SEM-III ( 2008-10)} Rajput Miraj
INTRODUCTION In todays world personal computers becomes part of regular life Every day new and latest technology is introduced in market Desktops and laptops market has increase rapidly in last few years It is very important to know the likes and dislikes of consumers Personal Computers are the need of the hour for education
BRANDS AVAILABLE IN INDIA HP Compaq Dell Lenovo Acer IBM HCL Sony VAIO Zenith TOSHIBA Sahara
IMPORTANT ATTRIBUTES OF PERSONAL COMPUTERS Size Colour Shape Weight Look Design
IMPORTANT FEATURES OF P.C. Processor RAM Hard disk Screen DVD- RW Operating System Web Cam Bluetooth Wi Fi Graphics card Carry Bag (laptop)
PROJECT OBJECTIVE In-depth info on both assembled and branded computer usage, and on both desktop and laptop usage within the branded segment To identify the use of desktop and laptop in collage student Consumer Preferences Towards different brands
RESEARCH METHODOLOGY Data sources: Collection of primary data through market research. Research Approach: Survey research methods are used. Research Instruments: Questionnaire Sampling method: convenient random sampling.
Contd. Sampling unit: student use desktop or laptop. Sample size: sample size of 30 were taken for the research, as convenient sample Contact method: personal interview .
FIRST TEST Satisfaction of user of laptop. Ho: possession of laptop and satisfaction are independent. H 1 : satisfaction depends on possession of laptop.
油
21 8 1
FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here Ho is accepted.
SECOND TEST Satisfaction of user of desktop. H0: possession of desktop and satisfaction are independent. H1: satisfaction depends on possession of desktop.
油
16 1 13
FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
THIRD TEST Purpose of purchasing computer (both). H0: possession of computer and purposes are independent. H1: possession of computer and purposes are not independent.
油
20 3 1 2 1 3
FINDING Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
FOURTH TEST Satisfaction of user of personal computer with their respected brand. H0: brand and satisfaction are independent. H1: satisfaction depends on brand.
油
油
FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
FIFTH TEST Sources of purchase and owning personal computer. H0: Sources of purchase and owning personal computer are independent. H1: Sources of purchase and owning personal computer are not independent.
油
油
FINDING Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
OTHER FINDINGS Majority students use laptop. Dell is famous for laptop, and in overall Compaq has priority Mostly purchases made from retailers and online purchase are used only by few.
油

More Related Content

Use Of Desktop And Laptop In Colleges

  • 1. STUDY ON USE OF DESKTOP AND LAPTOP IN COLLEGES { IN THE PARTIAL FULFILLMENT OF MBA PROGRAM SEM-III ( 2008-10)} Rajput Miraj
  • 2. INTRODUCTION In todays world personal computers becomes part of regular life Every day new and latest technology is introduced in market Desktops and laptops market has increase rapidly in last few years It is very important to know the likes and dislikes of consumers Personal Computers are the need of the hour for education
  • 3. BRANDS AVAILABLE IN INDIA HP Compaq Dell Lenovo Acer IBM HCL Sony VAIO Zenith TOSHIBA Sahara
  • 4. IMPORTANT ATTRIBUTES OF PERSONAL COMPUTERS Size Colour Shape Weight Look Design
  • 5. IMPORTANT FEATURES OF P.C. Processor RAM Hard disk Screen DVD- RW Operating System Web Cam Bluetooth Wi Fi Graphics card Carry Bag (laptop)
  • 6. PROJECT OBJECTIVE In-depth info on both assembled and branded computer usage, and on both desktop and laptop usage within the branded segment To identify the use of desktop and laptop in collage student Consumer Preferences Towards different brands
  • 7. RESEARCH METHODOLOGY Data sources: Collection of primary data through market research. Research Approach: Survey research methods are used. Research Instruments: Questionnaire Sampling method: convenient random sampling.
  • 8. Contd. Sampling unit: student use desktop or laptop. Sample size: sample size of 30 were taken for the research, as convenient sample Contact method: personal interview .
  • 9. FIRST TEST Satisfaction of user of laptop. Ho: possession of laptop and satisfaction are independent. H 1 : satisfaction depends on possession of laptop.
  • 10. 油
  • 12. FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here Ho is accepted.
  • 13. SECOND TEST Satisfaction of user of desktop. H0: possession of desktop and satisfaction are independent. H1: satisfaction depends on possession of desktop.
  • 14. 油
  • 16. FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
  • 17. THIRD TEST Purpose of purchasing computer (both). H0: possession of computer and purposes are independent. H1: possession of computer and purposes are not independent.
  • 18. 油
  • 19. 20 3 1 2 1 3
  • 20. FINDING Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
  • 21. FOURTH TEST Satisfaction of user of personal computer with their respected brand. H0: brand and satisfaction are independent. H1: satisfaction depends on brand.
  • 22. 油
  • 23. 油
  • 24. FINDING Significance value is more then .05 describe that possession of laptop and satisfaction are independent. So, here H0 is accepted.
  • 25. FIFTH TEST Sources of purchase and owning personal computer. H0: Sources of purchase and owning personal computer are independent. H1: Sources of purchase and owning personal computer are not independent.
  • 26. 油
  • 27. 油
  • 28. FINDING Significance value is less then .05 describe that possession of laptop and satisfaction are not independent. So, here H0 is rejected.
  • 29. OTHER FINDINGS Majority students use laptop. Dell is famous for laptop, and in overall Compaq has priority Mostly purchases made from retailers and online purchase are used only by few.
  • 30. 油