Use the UGC of your customers & display them through a social gallery
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- Headoo is a social media aggregation platform that allows brands to display user-generated content (UGC) featuring their brand on digital displays and websites to increase brand awareness. - UGC is seen as more authentic by consumers, with 83% trusting it more than advertising. Headoo collects UGC using hashtag tracking and moderates the content before display. - Brands can measure the digital impact of their campaigns using over 70 analytics metrics from Headoo, including likes, shares, comments, and geolocation data. - Several brands such as Est辿e Lauder, Longchamp, American Eagle Outfitters, and Coca-Cola are already using Headoo to amplify UGC from their
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Use the UGC of your customers & display them through a social gallery
- 1. Copyright 息 Headoo 2016 - all rights reserved Social Gallery Create one-to-one relationships with your customers
- 2. Copyright 息 Headoo 2016 - all rights reserved Insight Because UGC is AUTHENTIC 83% of consumers trust UGC more than advertising. of customers seek user generated content (UGC) on social media before buying Why? 65%
- 3. Copyright 息 Headoo 2016 - all rights reserved Headoo solution Aggregate UGC featuring your brand and increase your brand awareness while measuring your digital impact. Allow your customers to take part, whether they are on-site (event, in-store) or online Amplify your event impact and increase your brand awareness by multiplying visual content about your brand Integrate brand content on your Social Gallery
- 4. Copyright 息 Headoo 2016 - all rights reserved How does it work ? Create one-to-one relationships with your customers
- 5. Copyright 息 Headoo 2016 - all rights reserved #Hashtag tracking Collect the contents created by your clients on social media. From Headoo backof鍖ce, moderate the collected contents in order to display only the publications that you want on your Social Gallery. Headoo Back of鍖ce - Moderation
- 6. Copyright 息 Headoo 2016 - all rights reserved Display and Amplify Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo template or create your own design by using Headoo API. Headoo Template Mosaic Headoo Template Social Wall Template created by the brand supplied by Headoo API
- 7. Copyright 息 Headoo 2016 - all rights reserved Display and Amplify Display your Social Gallery on a website and/or on a screen during an event or in your point of sale. WEB EVENT Display your Social Gallery on screens during events, in-store or on your website. You juste have to copy and paste the URL that Headoo gives you! Use the Headoo templates and create your own design by using Headoo API.
- 8. Copyright 息 Headoo 2016 - all rights reserved Measure the digital impact of your operation Over 70 metrics Access to all contents created Emails collected Likes, shares, comments CTR Geolocation Facial Recognition
- 9. Copyright 息 Headoo 2016 - all rights reserved Options Make the most of all Headoos possibilities
- 10. Copyright 息 Headoo 2016 - all rights reserved GIF / Video Headoo Social Gallery can also display GIF and videos in addition to your text content and your photos GIF WEB EVENT
- 11. Copyright 息 Headoo 2016 - all rights reserved Add other streams Visual Streams #hashtags Physical Devices Brand content API In addition to streams coming from the social networks, add visual streams from connected devices (Social Photographer, photo booth), or brand content. EVENT
- 12. Copyright 息 Headoo 2016 - all rights reserved Authorization request and a thank message Ask for permission to use contents of users by automatically sending to them a message on Twitter and Instagram (with your brand account) Send automatically a thank message when you use the users contents (with your brand account) WEB EVENT
- 13. Copyright 息 Headoo 2016 - all rights reserved Other options Tracking of others #hashtags Example: #Nike but also #NikeRunning #NikeWomen #NikeSkateboards WEB EVENT WEB White Label Choose the URL of your Social Gallery by choosing the domain name that you want. Headoo Brand is completely erased.
- 14. Copyright 息 Headoo 2016 - all rights reserved Some brands already use UGC On their websites or in physical places.
- 15. Copyright 息 Headoo 2016 - all rights reserved Est辿e Lauder, February to November 2015 - London street: social photographers UGC : sel鍖es #IamBeauty brand: product contents A collaboration with: - Est辿e Lauder (Brand) - Cosmopolitan (Agency) - Headoo (Service Provider) Instagram : 5800 posts 130 collected e-mails (photographer) Per month See the website: http://iambeauty.cosmopolitan.co.uk/
- 16. Copyright 息 Headoo 2016 - all rights reserved Longchamp, June to December 2015 - Worldwide See the website : http://lepliage20.longchamp.com/?dp=me-and-my-le-pliage In-store event: social photographers UGC : photos sent by email + text Video : https://vimeo.com/112409258
- 17. Copyright 息 Headoo 2016 - all rights reserved American Eagle Outfitters, April 2015 - London 850 pictures 55K facebook displays See the website: http://headoo.com/fr/diaporama/784/mosaic In-store event: photos taken by connected hostesses UGC : sel鍖es
- 18. Copyright 息 Headoo 2016 - all rights reserved Coca-Cola, December 2015 to December 2016 - Accor Hotel Arena Website Gif Booth See the video: https://vimeo.com/150673762
- 19. Copyright 息 Headoo 2016 - all rights reserved JA0, 22 March 2016 - Paris UGC : sel鍖es #JAO2016 See the video: https://vimeo.com/160265938 Samsung Galaxy Cam photos taken by connected hostesses
- 20. Copyright 息 Headoo 2016 - all rights reserved NYX-, 19 May 2016 - Paris UGC : sel鍖es #NYXFACESAWARD Gif booth Samsung Galaxy Cam & Social Photographer
- 21. Copyright 息 Headoo 2016 - all rights reserved
- 22. Copyright 息 Headoo 2016 - all rights reserved Mentions l辿gales : This presentation created by Headoo was drafted in strict con鍖dence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution . The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO . HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation. Copyright 息 Headoo 2016 - all rights reserved Paris - London - S達o Paulo - Montreal Contact the team : www.headoo.com/fr/contact