Useability example - STC
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The document describes a usability issue with an email invitation that made it difficult for the recipient to book tickets from the email. Key details like dates and a clear link to book were not visible or obvious, forcing the recipient to click around without success. The document then provides an example of how the email should have been designed, with clear preview dates, a prominent call to book, and obvious link to select a date and complete the booking process smoothly.
![Thank you Feedback? [email_address]](https://image.slidesharecdn.com/stc-090528204256-phpapp02/85/Useability-example-STC-24-320.jpg)
Useability example - STC
- 1. Useability example: STC email invitation
- 2. Sounds great! Id love to go.
- 3. How it all went wrong
- 4. The price is reasonable.
- 5. Hmm. Its next week, I wonder which day? Ill click and find out.
- 6. Still no date Ah well, Ill click to book, surely the date will be there.
- 7. But where do I click? Oh look, this is underlined. Maybe its a link.
- 8. No, its not. Where do I click to book?
- 9. Oh, right, heres a link to book
- 10. Hmm. Is this right? I have to select the show.
- 11. Only one date and its tomorrow!
- 12. And what happened to my preview price?
- 13. All too hard I give up.
- 14. The mistakes
- 15. The dates were below the fold, so not seen.
- 16. The link to book THIS OFFER neither stood out nor looked like a link
- 17. AND non-linked text was underlined
- 18. How it should have happened
- 19. Sounds great! Id love to go. Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment
- 20. Great, Im free on Monday Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment
- 21. Preview dates: Monday 1 June Tuesday 2 June Wednesday 3 June Wharf 1 at 8pm Seats are limited so please book now to avoid disappointment OK, Ill click here to book. Book tickets
- 23. Theres my special price. Great. Ill book.
- 24. Thank you Feedback? [email_address]