The document discusses various user experience issues observed on websites. It notes inconsistencies in layout, fonts, and design that create a messy feel. It recommends creating consistency in styling to address this. It also highlights that 40% of profits can be lost due to a bad product experience and that over $1 trillion has been lost in e-commerce due to bad experiences. The document emphasizes that optimizing user experience quality is key to long-term success for any website.
3. Observation
There is inconsistency between two areas of the online
experience. There is a di?erent layout, di?erent fonts
and di?erent design details. This gives a messy feel for
people visiting.
Solution
Change styling to create consistency.
7. ¡°Optimizing for quality of user experience is key to the long-term success
of any site on the web.¡±
UX Will Be Highlighted in Google¡¯s New Search
35. Observation
Text has poor legibility. Additionally
the content does not ?t into its box.
Solution
Use a darker image in the
background, possibly also adjusting
its contrast settings, or use a
background for the text. Reduce
amount of text or increase size of
content box.
38. Top 5 Reported Observations
5 Low resolution images
4 Links opening new windows
3 Poor contrast
2 Bad shareability
1 Alt tags for image links
Bubbling under: bad English!
39. Some Serious Observations
? Call-to-Action not clear
? Bugs
? Too much content / high density
? Performance
? No description of what site is