際際滷

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The World¨s UX Expert
Useful experience
Observation
There is inconsistency between two areas of the online
experience. There is a di?erent layout, di?erent fonts
and di?erent design details. This gives a messy feel for
people visiting.
Solution
Change styling to create consistency.
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40% Profits Lost to Bad Product Experience*
* McKinsey
>1 trillion dollars lost in
e-commerce due to bad experience
^Optimizing for quality of user experience is key to the long-term success
of any site on the web. ̄
UX Will Be Highlighted in Google¨s New Search
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Top 5 Most Common
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Observation
Text has poor legibility. Additionally
the content does not ?t into its box.
Solution
Use a darker image in the
background, possibly also adjusting
its contrast settings, or use a
background for the text. Reduce
amount of text or increase size of
content box.
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Useful experience
Top 5 Reported Observations
5 Low resolution images
4 Links opening new windows
3 Poor contrast
2 Bad shareability
1 Alt tags for image links
Bubbling under: bad English!
Some Serious Observations
? Call-to-Action not clear
? Bugs
? Too much content / high density
? Performance
? No description of what site is
More Information
https://ux.stackexchange.com/
https://www.nngroup.com/articles/
Jeff Raskin: The Humane Interface
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@Setok / @Attractive_ai
setok@attractive.ai
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