This document discusses user experience in Drupal and initiatives to improve it. It describes observing users to find 120 usability issues in Drupal 7. It also discusses a Drupal 7 UX project and processes used including discussions on Twitter, Flickr, groups.drupal.org and a sprint with 25 people. Reflections note Drupal has no target audience and is not optimized for any one. The document outlines improvements for Drupal 8 like new block, menu and field interfaces. It proposes getting more designers involved in core contributions and coordination efforts like Drupalcamp workshops to share understanding of users.