Evaluative Research
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The document discusses user experience research methods for building better products. It explains that UX research helps ensure products meet user requirements, perform as intended, and are usable. Both generative and evaluative research methods are covered. Generative research focuses on coming up with the right plan and includes experience sampling, usability studies of competitors, and "pretend" techniques like wizard of oz testing and fake doors to validate ideas. Evaluative research then tests the product and may involve usability testing. Conducting the right UX research helps product teams build successful products.
Evaluative Research
- 1. USER EXPERIENCE RESEARCH FOR BUILDING BETTER PRODUCTS Natalie Verter | UX Lead, HP Anywhere
- 2. USER EXPERIENCE RESEARCH FOR BUILDING BETTER PRODUCTS Natalie Verter | UX Lead, HP Anywhere
- 3. HOW DO USERS EXPERIENCE OUR PRODUCTS?
- 4. Did we identify the right requirements for our users? PRODUCT DEV Is our product working? UX Can our users use the product? HOW DO USERS EXPERIENCE OUR PRODUCTS?
- 5. HOW DO USERS EXPERIENCE OUR PRODUCTS? TEAM requirements performance usability
- 6. Eric Ries 2011 THE LEAN STARTUP Trevor Owens, Obie Fernandez, 2014
- 7. Eric Ries 2011 THE LEAN STARTUP Trevor Owens, Obie Fernandez, 2014 ENTERPRISE
- 8. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
- 9. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
- 10. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
- 11. BUILDTEST Eric Ries 2011 THE LEAN STARTUP THINK TEST What should we build? GENERATIVE RESEARCH - How should we build? EVALUATIVE RESEARCH -
- 12. BUILD THINK TEST THINK Eric Ries 2011 How should we build? THE LEAN STARTUP What should we build? GENERATIVE RESEARCH - EVALUATIVE RESEARCH -
- 13. WatchAsk/Listen GENERATIVE RESEARCH {Coming up with the right plan} Measure Usability study your competitor Experience sampling Pretend techniques
- 14. WatchAsk/Listen GENERATIVE RESEARCH {Coming up with the right plan} Measure Usability study your competitor Experience sampling Pretend techniques
- 15. Experience sampling > google now Via Tomer Sharon
- 16. Experience sampling > google now Via Tomer Sharon
- 17. Experience sampling > hp anywhere Experience sampling is best for - Uncovering user needs in real time Coming up with features and prioritizing them
- 18. GENERATIVE RESEARCH {Coming up with the right plan} Usability study your competitor Experience sampling Pretend techniques Wizard of Oz Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
- 19. Wizard of Oz > airbnb.com Via Laura Klein
- 20. Wizard of Oz > airbnb.com Via Laura Klein
- 21. Fake door > industriallogic.com Via Laura Klein
- 22. Fake door > spotify.com Via Nick Kishfy / medium
- 23. Fake door > hp anywhere Pretend techniques are best for - Validating our ideas Checking demand before investing effort
- 24. GENERATIVE RESEARCH {Coming up with the right plan} Usability study your competitor Experience sampling Pretend techniques Wizard of Oz Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
- 25. Usability study your competitor > hp anywhere
- 26. Usability study your competitor > hp anywhere Usability studying your competitor is best for - Learning from others mistakes (& success) Exploring specific solutions for: structure, flows, behavior etc.
- 27. GENERATIVE RESEARCH {Coming up with the right plan} www.exp-live.com Usability study your competitor Experience sampling Pretend techniques Wizard of Oz Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
- 28. THANK YOU Im at: natalieverter@gmail.com :)