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User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)

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This document discusses usability issues and user experience evaluation of surveys. It identifies three main usability issues: 1) page layout structure for easy comparison of survey pages, 2) visually distinguishing important survey items that require attention from respondents, and 3) clearly and logically organizing negative and positive survey information for respondents. The document provides guidelines for addressing each issue, such as using unique descriptive headers, highlighting critical data, visually aligning page elements, and maintaining consistency throughout the survey. The overall goal is to design surveys according to usability principles to make them easy for respondents to navigate and understand.

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Usability Issues and User Experience Evaluation of Surveys Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson User Focus 2012
Introduction • Panel members • Usability principles for surveys • Surveys as a method or as an analysis tool Usability.gov/guidelines Krug: Don’t Make Me Think 2
Usability Issue 1 3
Usability Guidelines 1. Page Layout – Structure for easy comparison: Users should be able to compare two pages easily 2. Labels – Use unique and descriptive headers: Headers should conceptually relate to the items in the section – Highlight critical data: Visually distinguish important page items that require user attention Usability.gov/guidelines Krug: Don’t Make Me Think
Usability Issue 2 Refusals by Item A 0.7% B 0.8% C 2.9% D 0.9% E 0.9% F 0.9% G 1.0% H 0.9% I 0.9% J 1.0%
Usability Guidelines 1. Page Layout – Visually align page elements: Users can scan items easier – Choose appropriate line lengths: Readers read faster (skim) when line lengths are long Usability.gov/guidelines
Usability Issue 3 Negative Positive Negative Positive 7
Usability Guidelines 1. Organize Information Clearly – Clear and logical structure should be apparent to users 2. Consistency – Be consistent throughout: Users should not have to think Usability.gov/guidelines Krug: Don’t Make Me Think
Usability Issues and User Experience Evaluation of Surveys Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson User Focus 2012

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User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)

  • 1. Usability Issues and User Experience Evaluation of Surveys Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson User Focus 2012
  • 2. Introduction • Panel members • Usability principles for surveys • Surveys as a method or as an analysis tool Usability.gov/guidelines Krug: Don’t Make Me Think 2
  • 4. Usability Guidelines 1. Page Layout – Structure for easy comparison: Users should be able to compare two pages easily 2. Labels – Use unique and descriptive headers: Headers should conceptually relate to the items in the section – Highlight critical data: Visually distinguish important page items that require user attention Usability.gov/guidelines Krug: Don’t Make Me Think
  • 5. Usability Issue 2 Refusals by Item A 0.7% B 0.8% C 2.9% D 0.9% E 0.9% F 0.9% G 1.0% H 0.9% I 0.9% J 1.0%
  • 6. Usability Guidelines 1. Page Layout – Visually align page elements: Users can scan items easier – Choose appropriate line lengths: Readers read faster (skim) when line lengths are long Usability.gov/guidelines
  • 7. Usability Issue 3 Negative Positive Negative Positive 7
  • 8. Usability Guidelines 1. Organize Information Clearly – Clear and logical structure should be apparent to users 2. Consistency – Be consistent throughout: Users should not have to think Usability.gov/guidelines Krug: Don’t Make Me Think
  • 9. Usability Issues and User Experience Evaluation of Surveys Jennifer Romano Bergstrom, Ricardo Carvalho, Sarah Keaton, Jonathan Mendelson User Focus 2012