User Tutorial - eCairn Conversation(tm)
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This document discusses key concepts related to community engagement and social media monitoring. It outlines a 4 step process for community engagement including identifying influencers, understanding conversations, building an integrated community plan, and measuring results. It also discusses tools for managing a team's social media engagement including a dashboard to track activity, record actions, measure influence, and build custom reports.
User Tutorial - eCairn Conversation(tm)
- 1. Key Concepts Key Concepts Joe Mary . Workgroup Workgroup . Users John Mike Geoff Projects Joe Joe Mike John Project 1 John Project 2 Mary Project N Mary Geoff Mike Geoff Relevant Social Conversations from social Media media sources like blogs, Sources twitter accounts, facebook, ...
- 2. Community Engagement Process Community Engagement Process THE 4 KEY STEPS: Strategy 1. Find Communities Identify Influencers Buzz 4. Measure Outreach 2. Understand Results Content Marketing the Private community Conversation Advertising Share of Voice Listen to top influencers Share of Mind Search & Filter Share of Conversations 3. Build and Annotate & Share (on your fav topic) Manage Analyse and View Trends Integrated Community Plan
- 3. Dashboard and Workflow Dashboard and Workflow Better Manage your Team Social Media Engagement Process Real-Time Team Record and Track Activity Update your Actions Measure your Share Understand your Influence in Understand your Influence in of Voice the Community the Community
- 4. Reporting Reporting Build Custom-Reports to Share your Progress Export Graphs Export Posts