Using Behavioral Economics to Drive Positive Change
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This document discusses how behavioral economics principles can be used to drive positive change. It outlines six behavioral economics concepts - path of least resistance, social proof, concreteness, incentives, pricing, and loss aversion - and provides examples of how each concept can be applied, such as using pre-selected options, social proof from reviews, and framing options in terms of gains versus losses. The document advocates that by understanding and applying these concepts, organizations can "hack human nature for good" and influence behaviors and decisions in a positive way.
Using Behavioral Economics to Drive Positive Change
- 1. Hacking Human Nature for Good Using Behavioral Economics to Drive Positive Change
- 3. ... Landing page CTA A/B Test
- 4. ...
- 10. vs. Google
- 11. Spotify
- 12. K K
- 13. 1. 55 2. 55
- 14. 8x7x6x5x4x3x2x1 = ?
- 15. 1x2x3x4x5x6x7x8 = ?
- 17. 600 A 200 B 33% 600 66% 0
- 18. 600 A 400 B 33% 0 66% 600
- 19. Loss aversion
- 22. Timely
- 23. Path of Least Resistance Social Proof Concreteness Incentives Pricing Loss Aversion
- 24. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 27. 6 24
- 29. Pre-鍖lled Options Pre-selected Options Radio Buttons
- 32. Radio Buttons
- 33. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 35. A, B, C
- 36. 1. 2. 3.
- 38. Social Proof (Yelp, Amazon)
- 43. Social Proof
- 44. Social Proof
- 45. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 46. vs.
- 48. Calls to Action (Calls to Action)
- 49. Calls to Action
- 50. Calls to Action CTA
- 51. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 52. Money: Social: Things: Points:
- 53. bias TutorABC PS4
- 55. Foursquare
- 56. Run keeper
- 57. TripAdvisor
- 59. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 60. or ( concreteness ) Uber vs.
- 61. Uber
- 62. $59.00 $125.00 + $125.00 $59.00 + $125.00 A, B A- A
- 63. 1. Path of Least Resistance 2. Social Proof 3. Concreteness 4. Incentives 5. Pricing 6. Loss Aversion
- 69. vs.
- 72. A B C vs.
- 73. Choice Architect
- 74. Daniel Kahneman Richard Thaler Dan Ariely John List