Using Instagram for restaurant marketing
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This document discusses how restaurants can optimize their business for the Instagram generation. It provides an agenda that covers how Instagram has become an important part of the dining experience for many customers. Restaurants can impact their business and take advantage of opportunities by optimizing aspects like decor, dishes, and media to be more Instagram-friendly. Specific strategies discussed include framing decor and dishes to photograph well, creating a dedicated area for taking photos, offering behind-the-scenes content, and leveraging paid social media ads. The overall message is that restaurants need to embrace visual social platforms like Instagram in order to attract more customers and drive business in today's world.
Using Instagram for restaurant marketing
- 4. TO GRAM OR NOT TO GRAM FEBRUARY 12. 2017
- 5. 1. Instagram Generation 2. Impact 3. Opportunities 4. Takeaways AGENDA
- 7. 45% 55% #INSTASWEDES MALE FEMALE 3.8M SWEDES ON INSTAGRAM SOURCE: NAPOLEONCAT, 2017
- 8. 7% 23% 25% 18% 14% #INSTASWEDES 13% 13-17 18-24 25-34 35-44 45-54 55+ SOURCE: NAPOLEONCAT, 2017 80% BETWEEN 18-54
- 9. INSTANATION
- 10. SECTION TITLE
- 11. MAKE THE INTERIOR MORE INSTAGRAM FRIENDLY, SAID NO RESTAURANT OWNER EVER.
- 12. UNTIL NOW.
- 13. TEN YEARS AGO, LOOKING FOR A RESTAURANT MEANT FINDING THE MOST RECENT ZAGAT EDITION WE HAD IN MY PARENTS CAR AND SCOURING THE SHORT, PITHY REVIEWS FOR SOMETHING THAT LOOKED ACCEPTABLE. NOW, ITS A PROCESS THAT GENERALLY TAKES LONGER THAN THE ACTUAL MEAL. FIRST, SOMETHING ON INSTAGRAM CATCHES MY EYE. IF THERES A GEOTAG ON THE PHOTO, AWESOME. OF NOT, ILL FIND IT, DIANA EISENBERG, MEDIATE.COM INSTANATION
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- 19. SECTION TITLE
- 20. NO DEVICES POLICY Diners have to focus less on taking attractive photos of their food and more on the culinary experience thats in front of them. INSTAGRAM FOODIE KIT > A camera light, > A selfie stick, > A phone charger, and > An attachable wide lens to help customers take better photos of their food. DIVIDED
- 24. WE LITERALLY THINK ABOUT FRAMING OUR PHOTOGRAPHS, AND HOW WE CAN CAPTURE THE ESSENCE OF OUR EXPERIENCE WITHIN THE SQUARE FRAME OF INSTAGRAM SPECIFICALLY. VARUN KATARIA, THE TURKS INN DECOR
- 25. DECOR
- 26. DECOR
- 28. KNOWING WHAT A DISH LOOKS LIKE IS REALLY IMPORTANT WHEN DECIDING WHAT TO ORDER. ROSIE, 24 Y.O. DINER SELECTION
- 29. INSPIRE
- 30. SECTION TITLEFARM TO PLATE
- 32. FOOD TOURISM OVER 1/3 OF ALL TOURIST SPENDING IS ON FOOD.
- 33. #UNICORNFRAPP THE LOOK OF THE BEVERAGE WAS AN IMPORTANT PART OF ITS CREATION, - STARBUCKS SPOKESPERSON.
- 34. #UnicornFrappuccino 152,626posts STUNT FOOD OR VIRAL MENUITEMS #RainbowBagel 39,846posts #UnicornPizza 295,045 plays Starbucks The Bagel Store Industry Kitchen
- 35. BE CREATIVE
- 37. Ernation perspissunt, volorro bea cora vitatur? Os molore con pelique cuptatium eaque dolore pelendesc quaecepro. Qui quis minctur sunt est utatibus modis que a iundiil iuntibusam cone pa si des mo verum doluptat optatur sus, eum etur reicip-sus UTILISE OFFERS ON FACEBOOK + INSTAGRAM ADS
- 38. Inspiration + Utility LEVERAGE PAID MEDIA ADS
- 39. #FAILS
- 40. SECTION TITLE
- 42. THANKS!
- 43. 32 20 20 62 Vesterbrogade 62D, 1620 K淡benhavn V hello@revolt.dk All content 息 Revolt