The document discusses using LinkedIn to build professional relationships. It recommends searching for connections based on shared affiliations like schools, employers, and groups. It also suggests getting involved in groups by asking and answering questions to expand your network and expertise. The document further advises using recommendations to build your reputation by selectively asking past clients who know your work well. It stresses sending personalized introductions and offering value through informational interviews or referrals. An authentic tone focusing on the other person's interests and success is key.
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Using linked in to build relationships j_barnes_20130223
1. Using LinkedIn to Build Relationships
with New Clients
February 23, 2013
Jeffrey Barnes
President, Compelevent Solutions
www.linkedin.com/in/compelevent
2. Build Target Company Relationships
Priorities
Great Contribution to Society?
Great Performance?
Great Place to Work/Serve?
Search
Roles
Relationships
Group Affiliations
3. Join Groups, be Involved
Targeted Search Results
Your school(s), Associations, Employers
Multiply Contacts Automatically
Ask Questions, Provide Answers
Ping your network
Increase your expertise rating
Build Network from Groups
4. Use Recommendations to Build
Reputation
Pay it forward
Develop mindset/skills for being of service
Be selective on who you ask
Do they truly know you and your work?
Guided Ask
My UVP for you?
What were my So What impacts
How did your experience with me make you feel?
5. Introductions that Count!
Be selective on who you ask
Do they truly know you and your work?
Informational Interviews and Referrals
Be Honest!
Personalize Outreach
Answer first: Can I provide Value?
6. Authentic Tone is Key!
Its about Them
You know about them
You are interested in them
You care about their success
You can help them succeed