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Using LinkedIn to Build Relationships
         with New Clients

            February 23, 2013

                Jeffrey Barnes
      President, Compelevent Solutions
      www.linkedin.com/in/compelevent
Build Target Company Relationships
 Priorities
    Great Contribution to Society?
    Great Performance?
    Great Place to Work/Serve?
 Search
    Roles
    Relationships
    Group Affiliations
Join Groups, be Involved
   Targeted Search Results
   Your school(s), Associations, Employers
   Multiply Contacts Automatically
   Ask Questions, Provide Answers
     Ping your network
     Increase your expertise rating
 Build Network from Groups
Use Recommendations to Build
            Reputation
 Pay it forward
   Develop mindset/skills for being of service
 Be selective on who you ask
   Do they truly know you and your work?
 Guided Ask
   My UVP for you?
   What were my So What impacts
   How did your experience with me make you feel?
Introductions that Count!
 Be selective on who you ask
   Do they truly know you and your work?
 Informational Interviews and Referrals
   Be Honest!
   Personalize Outreach
   Answer first: Can I provide Value?
Authentic Tone is Key!
 Its about Them
   You know about them
   You are interested in them
   You care about their success
   You can help them succeed

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  • 1. Using LinkedIn to Build Relationships with New Clients February 23, 2013 Jeffrey Barnes President, Compelevent Solutions www.linkedin.com/in/compelevent
  • 2. Build Target Company Relationships Priorities Great Contribution to Society? Great Performance? Great Place to Work/Serve? Search Roles Relationships Group Affiliations
  • 3. Join Groups, be Involved Targeted Search Results Your school(s), Associations, Employers Multiply Contacts Automatically Ask Questions, Provide Answers Ping your network Increase your expertise rating Build Network from Groups
  • 4. Use Recommendations to Build Reputation Pay it forward Develop mindset/skills for being of service Be selective on who you ask Do they truly know you and your work? Guided Ask My UVP for you? What were my So What impacts How did your experience with me make you feel?
  • 5. Introductions that Count! Be selective on who you ask Do they truly know you and your work? Informational Interviews and Referrals Be Honest! Personalize Outreach Answer first: Can I provide Value?
  • 6. Authentic Tone is Key! Its about Them You know about them You are interested in them You care about their success You can help them succeed