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Using social

Jan Isakovic
Jan Isakovic

This document discusses using social features to optimize apps and services. It provides examples of companies like Amazon, Foursquare, Quora, Instagram, and Pinterest that have successfully used a social graph to increase sales and engagement. General tips are given such as using Facebook and Twitter, making sure share buttons work properly, and developing for mobile first. Trends mentioned include social features being added to solitary activities, social impacting the real world through companies like AirBnB, and content being consumed in short snippets.

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USING SOCIAL Optimize your apps and services Jan Isakovi jan@isakovic.si
ABOUT JAN 1991 2400 kbps Community - mobile - innovation - social 100 Mbps 2013
BASIC CONCEPTS Its simple..
SOCIAL GRAPH Using relationship data to deliver extra value Explicit or implicit
FAMILIAR GROUND Using social for marketing / sales Using social for core functionality Using social to sell more
SHOW METHE MONEY FUNNEL
THE PIONEER What was the 鍖rst company to successfully use the social graph to increase their sales? Facebook? Twitter?
THE PIONEER What was the 鍖rst company to successfully use the social graph to increase their sales? Facebook? Twitter?
AMAZON Get customers Keep customers Grow customers Help decide Up-selling Simple sharing Social integration
FOURSQUARE Get customers Keep customers Grow customers Social integration Gami鍖cationVenue suggestions Share check-insSponsored stories
QUORA -1 =
QUORA Get Keep Grow Top writer awards Newsfeed Facebook integration Pay credits to ask Ask experts online
INSTAGRAM Get Keep Grow Implants the need to take picture & share Just keep scrolling, scrolling, scrolling Social integration Share everywhere
INNOVATIVE SERVICES
PATH 150 friends - why? Doesnt compete with Facebook orTwitter Inventive monetization Interesting partnerships - Nike+
PINTEREST In鍖nite scroll Great UI and UX Women love it Growing like mad
GENERALTIPS
USE IT OR LOSE IT Doing social? Use Facebook and Twitter, try out new services Make sure your share buttons work the way they should Not developing for mobile 鍖rst? Probably a mistake.
PLAY NICE WITHTHE BIG GUYS The arrival of Facebooks Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club. TheVerge
NEVER LAUNCH EMPTY Amazon without books? Facebook without people? Reddit without links? Build a starting data set and keep adding to it; disguise how small it is
TRICKINGTHE USERS Nir Eyal,The Desire Engine How to get the users to use our service more Excellent intro to brain hacking Only for the light side of the force X
TRENDS
TRENDS Social everything: solitary activities turning into group ones Social is changing real world:AirBnB, Prevoz.org, ZipCar Social enterprise: almost 90% of Fortune 500,Yammer Gami鍖cation: making boring stuff fun Content snacking: average time in app = 1 minute
QUESTIONS?

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Using social

  • 1. USING SOCIAL Optimize your apps and services Jan Isakovi jan@isakovic.si
  • 2. ABOUT JAN 1991 2400 kbps Community - mobile - innovation - social 100 Mbps 2013
  • 4. SOCIAL GRAPH Using relationship data to deliver extra value Explicit or implicit
  • 5. FAMILIAR GROUND Using social for marketing / sales Using social for core functionality Using social to sell more
  • 7. THE PIONEER What was the 鍖rst company to successfully use the social graph to increase their sales? Facebook? Twitter?
  • 8. THE PIONEER What was the 鍖rst company to successfully use the social graph to increase their sales? Facebook? Twitter?
  • 9. AMAZON Get customers Keep customers Grow customers Help decide Up-selling Simple sharing Social integration
  • 10. FOURSQUARE Get customers Keep customers Grow customers Social integration Gami鍖cationVenue suggestions Share check-insSponsored stories
  • 12. QUORA Get Keep Grow Top writer awards Newsfeed Facebook integration Pay credits to ask Ask experts online
  • 13. INSTAGRAM Get Keep Grow Implants the need to take picture & share Just keep scrolling, scrolling, scrolling Social integration Share everywhere
  • 15. PATH 150 friends - why? Doesnt compete with Facebook orTwitter Inventive monetization Interesting partnerships - Nike+
  • 16. PINTEREST In鍖nite scroll Great UI and UX Women love it Growing like mad
  • 18. USE IT OR LOSE IT Doing social? Use Facebook and Twitter, try out new services Make sure your share buttons work the way they should Not developing for mobile 鍖rst? Probably a mistake.
  • 19. PLAY NICE WITHTHE BIG GUYS The arrival of Facebooks Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club. TheVerge
  • 20. NEVER LAUNCH EMPTY Amazon without books? Facebook without people? Reddit without links? Build a starting data set and keep adding to it; disguise how small it is
  • 21. TRICKINGTHE USERS Nir Eyal,The Desire Engine How to get the users to use our service more Excellent intro to brain hacking Only for the light side of the force X
  • 23. TRENDS Social everything: solitary activities turning into group ones Social is changing real world:AirBnB, Prevoz.org, ZipCar Social enterprise: almost 90% of Fortune 500,Yammer Gami鍖cation: making boring stuff fun Content snacking: average time in app = 1 minute