The document discusses using social media for social good. It defines social media as media with two-way communication through user-generated content, rather than traditional media. It lists common social media platforms and their uses. The presentation then discusses how non-profits can use social media, particularly having a compelling story and making it easy for people to donate. It introduces the FundRazr platform for non-profits to securely collect donations online through Facebook. Finally, it provides additional resources for learning about using social media for social change efforts.
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Using Social Media and FundRazr for Non Profits
1. Using the Power of Social Networks for Social GoodPresentation by Natalie Sisson
2. What is Social Media?Social Media is media with a social componentthat provides a two-way street for communicating. Social media is produced through self-publishing & user-generatedcontent vs traditional media
3. What is Social Media?Social Networking. (Facebook, Twitter, Last.FM)Social Photo and Video Sharing. (YouTube, Flickr)Wikis. (Wikipedia, Wikia)Social Bookmarking. (Del.icio.us, Blinklist, Simpy)Social News. (Digg, Propeller, Reddit)
5. How should you use it?Where do you need to be?Twitter, Facebook, LinkedIn, Blogs, Newsletterand YouTubeWhat do you need to do?Have a compelling story to tell.Make a specific ask or establish a specific goal to reach.Make it astonishingly easy to give (via Chipin, JustGiving, FundRazr, Causes)
6. Introducing FundRazrFundRazr is a Social Commerce application that allows you to collect fees, donations and sell tickets.Its a free to install Facebook application that is fully integrated with PayPal for secure payments processing.http://fundrazr.com and info@fundrazr.com
7. Whats the problem?Collecting fees using cash & paper checks is painfulNo easy way to issue tax receipts / refundsNo automated reportingor financial historyLost payments= lost revenue & deficitFundraising is hard work
8. Who has the problem?Any member-centric organizationSchool groupsPolitical candidatesRecreational sports teamsSocial (hobby) clubsNon-profits
9. Whats the solution?The FundRazr FormulaNo more cash, cheques, or IOUsFundraising brings in more moneySave time, money, and effortSafe, secure, and minimizes riskEveryone gets their paperworkVolunteers get their lives back & stay engaged
11. Great ResourcesBeth Kanter is the author of one of thelongestrunningand most popular blogs for nonprofitshttp://www.bethkanter.orgHeather Mansfield is the Nonprofit CommunityManager for Change.orghttp://nonprofits.change.org/Allison Fine writes about Social Media & Social Changehttp://afine2.wordpress.com/LinkedIn for Good showcases all nonprofits and groupshttp://www.linkedin.com/good
12. Social Media TrainingPlease contact Natalie Sisson if youre interested inSocial Media Personal Training for your Non-Profit orattending one of our Social Media Bootcamps inAugust and September.Full contact details are at my online business card:Nataliesisson.telCatch me on Twitter @nataliesisson @womanzworld
Editor's Notes
#3: Expectations have risen yet very difficult to make this task professionalVolunteer treasurers No one wants to volunteerHandling cash & cheques sucksMost people dont like asking for money from friendsTime requirement to properly handle transaction records
#4: Expectations have risen yet very difficult to make this task professionalVolunteer treasurers No one wants to volunteerHandling cash & cheques sucksMost people dont like asking for money from friendsTime requirement to properly handle transaction records
#5: Expectations have risen yet very difficult to make this task professionalVolunteer treasurers No one wants to volunteerHandling cash & cheques sucksMost people dont like asking for money from friendsTime requirement to properly handle transaction records
#6: Expectations have risen yet very difficult to make this task professionalVolunteer treasurers No one wants to volunteerHandling cash & cheques sucksMost people dont like asking for money from friendsTime requirement to properly handle transaction records