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Using social media in media relations

Simon Francis
Simon Francis

Social media hasnt just given PRs a new channel to exploit, its opened up a whole new range of creative ways we can tell our news. This short presentation shows five ways social media can help PRs.

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Improving and socialising media relations Words Words Data Data Images Images Video Video (A little) money (A little) money
Words Create a Twitter Cue Create a Twitter Cue Max 140 character sub-headline for use on Twitter. See here for more. Max 140 character sub-headline for use on Twitter. See here for more. Make your releases SEO friendly Make your releases SEO friendly Include hyperlinks to assets on your site and home page on key words. Check out posts by Include hyperlinks to assets on your site and home page on key words. Check out posts by Claremonts Kristian Carter for more on writing for social media. Claremonts Kristian Carter for more on writing for social media. Develop a social media cheat sheet Develop a social media cheat sheet When all your content is ready tell your own staff and partners where to find it, provide When all your content is ready tell your own staff and partners where to find it, provide suggested tweets, Facebook posts and LinkedIn updates. Update people when coverage suggested tweets, Facebook posts and LinkedIn updates. Update people when coverage appears and new suggestions for content. appears and new suggestions for content.
Data Believe in Open Data Believe in Open Data Send any datasets in excel to the data blog team at Send any datasets in excel to the data blog team at the Guardian let the public uncover new angles in your the Guardian let the public uncover new angles in your data. data. Create an infographic Create an infographic Use aadesigner (like the AoC did in Colleges Week) or do itit Use designer (like the AoC did in Colleges Week) or do yourself using Infogr.am, like we did on the right). yourself using Infogr.am, like we did on the right). Work all the angles Work all the angles Provide bespoke releases / /graphics to trade media, Provide bespoke releases graphics to trade media, regional media and play on journalists specific interests. regional media and play on journalists specific interests.
Images Have images ready to go Have images ready to go Use Flickr and get the right tags, descriptions, captions and meta data right. If Indexed Use Flickr and get the right tags, descriptions, captions and meta data right. If Indexed right, send to general picture desks. The right tagging will generate coverage in its own right right, send to general picture desks. The right tagging will generate coverage in its own right as media and bloggers search for interesting images. Use creative commons copyright. as media and bloggers search for interesting images. Use creative commons copyright. Crowd source aacollection Crowd source collection Work with partners to collate images around a theme, like Work with partners to collate images around a theme, like Number 10 is doing with Made by apprentices (right). Number 10 is doing with Made by apprentices (right). Tell a story Tell a story Use an app like Diptic to create a montage and share direct Use an app like Diptic to create a montage and share direct to Facebook, Twitter & Instagram. to Facebook, Twitter & Instagram.
Video and audio Vine Vine Short bursts of video. Owned by Twitter and well Short bursts of video. Owned by Twitter and well integrated into other channels, capture your event integrated into other channels, capture your event or media interviews. or media interviews. Film your news story Film your news story Re-use existing footage to highlight key points Re-use existing footage to highlight key points from the story train a member of staff to use from the story train a member of staff to use basic video editing software. basic video editing software. Or record an AudioBoo like the National Or record an AudioBoo like the National Apprenticeship Service did. Apprenticeship Service did. Keep an eye on Keek Keep an eye on Keek Emerging youth channel --backed by Tom Daley Emerging youth channel backed by Tom Daley (right) & Finn Harries. (right) & Finn Harries.
Spend a little money A phone (and apps) A phone (and apps) Buy a press office iPhone or Android phone, get the right apps and set ititup to link with your Buy a press office iPhone or Android phone, get the right apps and set up to link with your accounts remove the risk of posting aapersonal tweet on aacorporate account. accounts remove the risk of posting personal tweet on corporate account. Promoted posts Promoted posts For around 贈500 you can do an effective campaign on Facebook. Promoting links to news For around 贈500 you can do an effective campaign on Facebook. Promoting links to news stories works especially well as you can invite comment see the impact promoted posts stories works especially well as you can invite comment see the impact promoted posts made below, the top three are promoted made below, the top three are promoted
For more information www.claremont.org.uk

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Using social media in media relations

  • 1. Improving and socialising media relations Words Words Data Data Images Images Video Video (A little) money (A little) money
  • 2. Words Create a Twitter Cue Create a Twitter Cue Max 140 character sub-headline for use on Twitter. See here for more. Max 140 character sub-headline for use on Twitter. See here for more. Make your releases SEO friendly Make your releases SEO friendly Include hyperlinks to assets on your site and home page on key words. Check out posts by Include hyperlinks to assets on your site and home page on key words. Check out posts by Claremonts Kristian Carter for more on writing for social media. Claremonts Kristian Carter for more on writing for social media. Develop a social media cheat sheet Develop a social media cheat sheet When all your content is ready tell your own staff and partners where to find it, provide When all your content is ready tell your own staff and partners where to find it, provide suggested tweets, Facebook posts and LinkedIn updates. Update people when coverage suggested tweets, Facebook posts and LinkedIn updates. Update people when coverage appears and new suggestions for content. appears and new suggestions for content.
  • 3. Data Believe in Open Data Believe in Open Data Send any datasets in excel to the data blog team at Send any datasets in excel to the data blog team at the Guardian let the public uncover new angles in your the Guardian let the public uncover new angles in your data. data. Create an infographic Create an infographic Use aadesigner (like the AoC did in Colleges Week) or do itit Use designer (like the AoC did in Colleges Week) or do yourself using Infogr.am, like we did on the right). yourself using Infogr.am, like we did on the right). Work all the angles Work all the angles Provide bespoke releases / /graphics to trade media, Provide bespoke releases graphics to trade media, regional media and play on journalists specific interests. regional media and play on journalists specific interests.
  • 4. Images Have images ready to go Have images ready to go Use Flickr and get the right tags, descriptions, captions and meta data right. If Indexed Use Flickr and get the right tags, descriptions, captions and meta data right. If Indexed right, send to general picture desks. The right tagging will generate coverage in its own right right, send to general picture desks. The right tagging will generate coverage in its own right as media and bloggers search for interesting images. Use creative commons copyright. as media and bloggers search for interesting images. Use creative commons copyright. Crowd source aacollection Crowd source collection Work with partners to collate images around a theme, like Work with partners to collate images around a theme, like Number 10 is doing with Made by apprentices (right). Number 10 is doing with Made by apprentices (right). Tell a story Tell a story Use an app like Diptic to create a montage and share direct Use an app like Diptic to create a montage and share direct to Facebook, Twitter & Instagram. to Facebook, Twitter & Instagram.
  • 5. Video and audio Vine Vine Short bursts of video. Owned by Twitter and well Short bursts of video. Owned by Twitter and well integrated into other channels, capture your event integrated into other channels, capture your event or media interviews. or media interviews. Film your news story Film your news story Re-use existing footage to highlight key points Re-use existing footage to highlight key points from the story train a member of staff to use from the story train a member of staff to use basic video editing software. basic video editing software. Or record an AudioBoo like the National Or record an AudioBoo like the National Apprenticeship Service did. Apprenticeship Service did. Keep an eye on Keek Keep an eye on Keek Emerging youth channel --backed by Tom Daley Emerging youth channel backed by Tom Daley (right) & Finn Harries. (right) & Finn Harries.
  • 6. Spend a little money A phone (and apps) A phone (and apps) Buy a press office iPhone or Android phone, get the right apps and set ititup to link with your Buy a press office iPhone or Android phone, get the right apps and set up to link with your accounts remove the risk of posting aapersonal tweet on aacorporate account. accounts remove the risk of posting personal tweet on corporate account. Promoted posts Promoted posts For around 贈500 you can do an effective campaign on Facebook. Promoting links to news For around 贈500 you can do an effective campaign on Facebook. Promoting links to news stories works especially well as you can invite comment see the impact promoted posts stories works especially well as you can invite comment see the impact promoted posts made below, the top three are promoted made below, the top three are promoted
  • 7. For more information www.claremont.org.uk