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Using Twitter for Social Good

Stephanie Zeng
Stephanie Zeng

This document discusses how Twitter can be used for social good. It provides examples of hashtags like #TheDress that sparked online discussions and campaigns. It explains the basic functions of Twitter like replying, retweeting, favoriting tweets. It discusses how hashtags help people find relevant content and how trending topics appear on the left sidebar. It outlines benefits like reaching interested audiences and engaging in conversations. Tips are provided for live tweeting events like picking a hashtag, engaging with speakers, and sharing photos to visualize the event for those not attending.

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TwitterUsing For Social Good
Do you remember #TheDress? Is this dress blue/black or gold/ white? The color debate started on Tumblr but went viral on Twitter #TheDress inspired a social media campaign that calls to stop violence against women
Using Twitter for Social Good
What is a Tweet: A Tweet is an expression of a moment or idea (in 140 characters or less!) It can include text, links, photos, and videos. Millions of Tweets are shared in real time, every day.
1. REPLY: Comment on a Tweet and join the conversation. 2. RETWEET: Share a Tweet with your followers. You can even add your own thoughts before you share it. 3. FAVORITE: Favorite a Tweet to let the author know you like it. 4. TWEET ACTIVITY: Check out how well your tweets perform.
1. The Retweet Button Retweets 2. Comment Retweets RT (short for retweet): Comment + RT + @ username + the tweet MT (short for modified tweet): in order to fit in 140 characters Your comment + MT + @ username + the shorten tweet
The Hashtag (#): A word or phrase prefixed by a hash sign (#), used to identify messages on a specific topic.
Hashtag can help you find relevant content on Twitter.
When a hashtag is mentioned by a large amounts of users, it can become a trending topic that shows up on the left hand side of the interface.
Benefit #1: Present your words in front of people who care. Keyword: #FindYourAudience
#ShopLocal is a hashtag that encourages consumers to buy from local retailers and support small business.
Benefit #2: Engage with your audience. Keyword: #Conversation
Live Chat & Live Tweeting keeps the conversation going
Visitors live tweeted Maker Faire Toronto
A Few Tips for Live Tweeting: Before the Event Pick up a easy-to-remember hashtag for your event Engage with speakers / partners Share photos of event set up
A Few Tips for Live Tweeting: During the Event Respond, encourage & support tweets about the event Quote speakers Ask participants to send Qs More pics!! (to visualize the event )
Exercise: Your Selfless Selfie Challenge!! Check out blog.dosomething. org/category/member-wins/ for inspirations!!

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Using Twitter for Social Good

  • 2. Do you remember #TheDress? Is this dress blue/black or gold/ white? The color debate started on Tumblr but went viral on Twitter #TheDress inspired a social media campaign that calls to stop violence against women
  • 4. What is a Tweet: A Tweet is an expression of a moment or idea (in 140 characters or less!) It can include text, links, photos, and videos. Millions of Tweets are shared in real time, every day.
  • 5. 1. REPLY: Comment on a Tweet and join the conversation. 2. RETWEET: Share a Tweet with your followers. You can even add your own thoughts before you share it. 3. FAVORITE: Favorite a Tweet to let the author know you like it. 4. TWEET ACTIVITY: Check out how well your tweets perform.
  • 6. 1. The Retweet Button Retweets 2. Comment Retweets RT (short for retweet): Comment + RT + @ username + the tweet MT (short for modified tweet): in order to fit in 140 characters Your comment + MT + @ username + the shorten tweet
  • 7. The Hashtag (#): A word or phrase prefixed by a hash sign (#), used to identify messages on a specific topic.
  • 8. Hashtag can help you find relevant content on Twitter.
  • 9. When a hashtag is mentioned by a large amounts of users, it can become a trending topic that shows up on the left hand side of the interface.
  • 10. Benefit #1: Present your words in front of people who care. Keyword: #FindYourAudience
  • 11. #ShopLocal is a hashtag that encourages consumers to buy from local retailers and support small business.
  • 12. Benefit #2: Engage with your audience. Keyword: #Conversation
  • 13. Live Chat & Live Tweeting keeps the conversation going
  • 15. A Few Tips for Live Tweeting: Before the Event Pick up a easy-to-remember hashtag for your event Engage with speakers / partners Share photos of event set up
  • 16. A Few Tips for Live Tweeting: During the Event Respond, encourage & support tweets about the event Quote speakers Ask participants to send Qs More pics!! (to visualize the event )
  • 17. Exercise: Your Selfless Selfie Challenge!! Check out blog.dosomething. org/category/member-wins/ for inspirations!!