Using Twitter more effectively
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The document provides tips for using Twitter more effectively, including using the free Topsy tool to search tweets, links, images and video without logging in. It recommends that tweets be timely, engaging by asking questions or calls to action, and interesting like other media content. The document advises engaging with key influencers or to correct factual errors, but not engaging with every comment or more than twice, and to focus on quality over quantity by better serving existing followers rather than just gaining more.
Using Twitter more effectively
- 1. Using Twitter more effectively Alexis Bailey Head of Digital Engagement @AlexisBail
- 2. Topsy • www.topsy.com • Free tool • No login/registration • Search – tweets – links – images – video
- 5. Twitter • What makes effective twitter content? • When to engage and when not to • Striking the right balance between quality and quantity in twitter activity
- 7. What makes effective content? Tweets must be: • timely – happening now • engaging – ask questions, call to action • interesting – treat content the same as media content
- 8. When to engage and when not to Don’t engage: • every time – look for patterns • with abusive or positive comments • more than twice – take it offline Engage: • with key influencers • if it’s factually incorrect • if you have a solution
- 9. Quality versus quantity • Increasing followers versus better serving the followers we have • More than one tweet per topic – use hashtags consistently • Search for conversations and use @replies and retweet
- 11. Alexis Bailey Head of Digital Engagement @AlexisBail
Editor's Notes
- #3: Hoping to be able to show you the website. Will go through slides first and then if wifi’s working will go online and I can show you how it works. Free tool No registration/login Can use Twitter to search but get a lot more info from Topsy Search tweets, links, experts*, photos, video Use quote marks (as with Google) *Experts - ‘knowledgeable, interesting and active users’ (based on number of times they’ve mentioned a topic and influence – number of retweets)
- #4: Mention Filtering on left Twitter symbol Order – most popular link and most retweeted tweet Links and hyperlinks See tweet in Twitter Influential – based on retweets Retweet, follow etc directly from Topsy Hover over username/icon Click on username to see all tweets RSS Retweets on left – tweets that have been retweeted and tweets the user has retweeted Useful for Finding influential people for your topic – who to follow Targeting people/retweeting eg David – council tax freezes
- #5: Social analytics Compare up to three search terms Hover over graph to see number of mentions and top story Momentum = popularity + speed A measure of the combined popularity of a link and the speed at which that popularity is increasing Velocity = speed of increasing popularity Measures the speed at which a links popularity is growing, independent of the links popularity Peak occurs at maximum mentions per 24 hours. Figure is how many hours ago it peaked Useful for Campaigns/announcements Notes on graph screengrab Troubled families peak – BBC radio 4 ‘The most troubled families in Britain’ Green fields – Daily Mail article mentioning Nick Boles ‘Give up green fields or face a future shake up, councils are told by minister’ Bulgarian migrants – Daily Mail article mentioning Eric Pickles ‘Up to 70,000 Romanian and Bulgarian migrants will come to Britain when controls on EU migrants expire’
- #7: We’re good at using Twitter to draw attention to news releases. Want to do more engagement and content exclusively for Twitter. Vary our content more: facts, Q&As, polls FOI request example
- #8: Most important things are that it’s: • Timely – real time communications. Needs to be something that’s happening now. Next day at the latest • Engaging – something that people can respond to/comment on. Ask questions, include a call to action • Interesting – not just a dumping ground. If it’s not interesting enough for press activity it’s probably not interesting enough for Twitter. Tone can be less formal but treat content the same as you would the media. 500 unfollows a month
- #9: Every time you tweet you need to go back later and see what kind of response the tweet’s had. Don’t: Abusive – monitor and block if necessary Positive – no need to respond. Retweets look like self promotion. Use follow Friday Do: Focus on influencers – don’t draw attention to something people may not notice otherwise If you have a solution eg FOI request
- #10: Focus should be quality of tweets rather than number of followers. Serving followers we have rather than chasing new ones. If we make content interesting we will get new followers. Eg followers are interested in finance – tweets financial stats? Direct tweet to specific people using @mentions Don’t have to think about tweets every time. Find other users conversations – join in and retweet.
- #12: Any questions?