Using Video Content in Your Marketing Strategy - Understanding The Buyer Journey

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The document outlines a video production strategy focused on storytelling to engage audiences and guide them through the customer journey. It emphasizes the importance of brand awareness, emotional and rational engagement, and conversion through various video formats, including explainers, testimonials, and live events. Rochelle Morris, an accredited video producer, serves as the project manager, ensuring quality project delivery and addressing technical issues.

Marketing

DEMYSTIFYING VIDEO
UNDERSTANDING THE STRATEGY

+
WHO
WE
ARE
We create stories
that capture, inspire
and engage your
audience

A potential client can enter this journey at any stage

+
SOCIAL
ENGAGEMENT
Video Blogs
Live ‘Thoughts’
Events
Interviews
Facebook Live
FAQ’s
How To’s
Announcements

+
CONVERSION
& TRAFFIC
Walkthroughs
Product Demo
Testimonials

+
Rochelle Morris
ACCREDITED VIDEO PRODUCER
A multi-faceted person, my role as Project Manager covers
the more ‘hands-on’ function of being prepared to get my
sleeves rolled up, and getting stuck into technical issues at a
detailed level. My tasks incorporate the development and
completion of the project definition, accomplishing the
project in accordance with its implementation plan, and
controlling the project assuring the required quality of
delivery.

+
THANK YOU
Are You Ready to Share Your Story?
http://www.facebook.com/PrefaceFilms
https://twitter.com/PrefaceFilms
https://au.linkedin.com/in/rochellemorrisprefacefilms
0407352875
rochelle@prefacefilms.com.au
www.prefacefilms.com.au

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Using Video Content in Your Marketing Strategy - Understanding The Buyer Journey

1. DEMYSTIFYING VIDEO UNDERSTANDING THE STRATEGY

2. + WHO WE ARE We create stories that capture, inspire and engage your audience

3. + UNDERSTAND GOALS THE CUSTOMER JOURNEY

4. 4 Emotional The Client Journey Rational Engage Elicit Convert See Think Do Increase brand awareness Getting more likes & social shares Improving conversion rate Awareness Purchase WHY? HOW? WHAT? Ted Talk – Simon Sinek

5. A potential client can enter this journey at any stage

6. + BRAND AWARENESS Brand/Client Storytelling “Why” Video Explainers About Me/Us

7. + SOCIAL ENGAGEMENT Video Blogs Live ‘Thoughts’ Events Interviews Facebook Live FAQ’s How To’s Announcements

8. + CONVERSION & TRAFFIC Walkthroughs Product Demo Testimonials

9. + Rochelle Morris ACCREDITED VIDEO PRODUCER A multi-faceted person, my role as Project Manager covers the more ‘hands-on’ function of being prepared to get my sleeves rolled up, and getting stuck into technical issues at a detailed level. My tasks incorporate the development and completion of the project definition, accomplishing the project in accordance with its implementation plan, and controlling the project assuring the required quality of delivery.

10. + THANK YOU Are You Ready to Share Your Story? http://www.facebook.com/PrefaceFilms https://twitter.com/PrefaceFilms https://au.linkedin.com/in/rochellemorrisprefacefilms 0407352875 rochelle@prefacefilms.com.au www.prefacefilms.com.au

Editor's Notes

#5: The why is an emotional connection – it is the first stage of awareness. The what is the rational of what they need or want – it leads to the purchase. Elicit – take some form of action

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Using Video Content in Your Marketing Strategy - Understanding The Buyer Journey

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