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Using Website Analytics to improve performance

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Department for Communities and Local Government Local Digital Campaign

Presentation on using website analytics to improve performance: traffic, behaviour, conversion and conversion return. Presented at Really Useful Day: Digital Service Design for Service Managers held in Folkestone on 17 September 2015.

Using
Website Analytics
to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Traffic

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Using Website Analytics to improve performance

Traffic
Behaviour

Home Collection
Maps
Form

Traffic
Behaviour
Conversion

Using Website Analytics to improve performance

Traffic
Behaviour
Conversion
Return

Using Website Analytics to improve performance

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