IST Management Services implemented Adobe Creative Cloud for teams to provide their small marketing team access to the latest creative software. This ignited enthusiasm among employees and fostered new skills. It streamlined software licensing, improved cost predictability, and allowed for easy scaling. It also enabled the company to develop websites in-house, saving tens of thousands of dollars in costs. Employees experienced increased motivation and passion for their work, leading to improved retention and collaboration.
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1. Adobe Customer Story
As a manager, Ive learned that Adobe
Creative Cloud for teams has as much
to do with employee motivation and
retention as it does with creativity.
Brad Burgess, Vice President of Marketing,
IST Management Services
IST Management Services, creative
empowerment.
Adobe Creative Cloud for teams ignites enthusiasm and fosters new
skills among marketers at facilities management and software firm.
RESULTS
LICENSE EASE
Streamlined software
licensing, improved cost
predictability and ability to
easily scale up or down
COST AVOIDANCE
Brought website development
in house with Adobe Muse CC,
saving tens of thousands of
dollars on every site
HAPPY EMPLOYEES
Supported employee
retention and motivation
by encouraging staff to
experiment with new
creative tools and ideas
PASSION TO EXCEL
With access to the latest
Adobe apps and video training,
creative staff learned how
to use new apps quickly,
renewing enthusiasm and
boosting collaboration
$25,000+SAVED
SOLUTION
Adobe Creative Cloud for teams
Passion
The Company with
SI T
2. Adobe Customer Story
Exceeding expectations
Founded by CEO Hal Blackman, IST is the largest independently owned facilities management services
provider in the United States. IST consistently exceeds customer expectations, and it shows in the companys
90% customer retention rate. To keep customers coming back for more, and the business growing and
profitable, IST has to stay creative.
A team of eight produces large volumes of varied marketing materialsproposals, email campaigns, websites,
videos, social media content, and moreto support three product areas. Every application within Adobe
Creative Cloud for teams touches their work, from Adobe Illustrator CC, Photoshop CC, and InDesign CC for
brochures and signage, to Adobe Premiere CC for videos and media content and Adobe Acrobat Pro for all
document and client proposals.
Small team, enormous possibilities
As Vice President of Marketing at IST Management Services, Brad Burgess does more than just oversee
projects and manage his marketing team. He has a genuine passion for igniting their creativity and equipping
them with what they need to do their best work.
Today, our marketing team is excited about learning new skills and collaborating with each other to
excel at every turn, says Burgess. With Adobe Creative Cloud for teams, were producing our best work,
bringing projects in house that we used to outsource, and creating a rewarding atmosphere that makes
employees really want to work here. As a manager, Ive learned that Adobe Creative Cloud for teams has
as much to do with employee motivation and retention as it does with creativity.
IST Management Services
Established in 1997
Employees: 1,500
Atlanta, Georgia
www.istdiscover-e.com
www.istdocstor.com
www.istmanagement.com
CHALLENGES
Equip small marketing staff with the
tools and training needed to produce
exceptional work
Avoid the cost of outsourcing website
development and updates
Ignite creativity and encourage new
skills development and collaboration
Improve employee retention
With Adobe Creative Cloud
for teams, were producing
our best work.
Brad Burgess, Vice President of
Marketing, IST Management Services
3. Adobe Customer Story
Limited by aging software
The team previously relied on Adobe Creative Suite, but often became frustrated because they were using
older versions, limiting their ability to accomplish exactly what they wanted. In addition, team members
were on different software versions, making seamless collaboration difficult.
Website development had to be outsourced because no one had coding expertise or the creative tools to
help produce good websites. A single website handled by an outside firm cost IST on average $25,000, and
subsequent updates could result in thousands of additional dollars. Due to the steep up-front and ongoing
costs of web development, websites could often go unrefreshed for several years.
Propelling creativity and cost savings
When Adobe Creative Cloud for teams became available, Burgess saw an opportunity to empower his
talented team and boost their inventiveness. He could equip everyone with the latest creative software,
updated continuously. And, instead of incurring lump sum, up-front costs, IST could pay on a consistently
budgeted, annual basis. Adobe Creative Cloud for teams would also streamline licensing and give
administrators the control they wanted for easy deployment and seat management, while offering a
predictable cost model for their finance team.
We keep a close eye on finances. In the past, with a fixed cost for Adobe Creative Suite, it wasnt always
feasible to upgrade all our individual Creative Suite licenses with every Adobe release. Now, with Adobe
Creative Cloud for teams, everyone on the team has access to Adobes latest apps, and we have a more
attractive option for both finance and IT. We can easily add licenses as needed as we expand the team, and
were paying on an annual basis. The Creative Cloud for teams licensing structure gives us flexibility.
Invaluable discoveries, new skills
Implementing Adobe Creative Cloud for teams was simple and fast, as was getting marketing staff up to
speed through Creative Cloud tutorials and free video tutorials on YouTube. Adobes video training library is
amazing. With all the great content, theres almost nothing we cant figure out how to accomplish, Burgess
says. Ive saved thousands of dollars by not having to send people off for training.
As soon as they started working in Creative Cloud for teams, marketers experienced a flurry of unexpected
and serendipitous discoveries. With access to all the latest tools and feature updates, team members got
enthused and started sharing newfound knowledge, techniques, and expertise with each other, raising the
caliber of their work.
Adobes video training library is
amazing. Ive saved thousands
of dollars by not having to send
people off for training.
Brad Burgess, Vice President of Marketing,
IST Management Services
4. Adobe Customer Story
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
For more information
www.adobe.com/products/creativecloud/teams.html
Adobe, the Adobe logo, Adobe Premiere, Acrobat, Creative Cloud, Creative Suite, Illustrator, InDesign, Muse, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property of their respective owners.
息 2015 Adobe Systems Incorporated. All rights reserved. 6/15
SOLUTION AT A GLANCE
Adobe Creative Cloud. Apps used include:
Adobe Illustrator CC
Adobe InDesign CC
Adobe Muse CC
Adobe Photoshop CC
Adobe Premiere Pro CC
Adobe Acrobat Pro
In addition to the mainstays they were already using, the team found new apps that removed creative barriers
and limits. Adobe Muse CC, an app they wouldnt have been able to access without Adobe Creative Cloud
for teams, was especially exciting because it would allow the team to create and publish dynamic websites.
Artists learned how to use Adobe Muse CC on their own in two weeks using tutorials on Adobe TV.
Adobe Muse CC could not have come at a more fortuitous time. We had to create a new website for
our IST Discover-E legal discovery services andhonestlywe werent sure how we were going to make it
happen, says Burgess. With no programming skills in house, we were faced with paying an outsourced firm
tens of thousands of dollars. When we saw a demo of Adobe Muse CC at a design event, we instantly knew it
was the perfect solution.
Without any outside helpand without extensive involvement of in-house ITthe marketing team
created the IST Discover-E website, avoiding tens of thousands of dollars in upfront and ongoing costs.
The team has since updated the website for its document management product, IST DocStor, and plans
to update sites for all of its product lines.
Equipped to thrive
As people learn new apps and skills, they become proud of their accomplishments and want to learn
more. Instead of feeling limited, creative staff are thriving and seeing new ways to create fresher, more
modern marketing materials across the board.
Its amazing to see the changes that are happening in our group, including improved motivation, greater
inventiveness, and easier employee retentionjust by giving everyone access to Adobes full creative
playground, says Burgess. Adobe Creative Cloud for teams is pushing us to go farther and see things in a
new light. People are excited at the prospect of making sites and other materials look better and better. If
you can imagine it, you can make it happen with Adobe Creative Cloud for teams.
Its amazing to see the changes
that are happening in our group,
including improved motivation,
greater inventiveness, and easier
employee retentionjust by
giving everyone access to Adobes
full creative playground.
Brad Burgess, Vice President of Marketing,
IST Management Services