US Open of Surf - Zak Noyle

Jul 8, 20130 likes531 views

A social media activation was held during the US Open of Surfing in July 2013 in Huntington Beach, CA. World renowned surf photographer Zak Noyle provided live in-water updates on Instagram, Twitter and Vine from his perspective to give fans a unique view of the competition. The social media posts from Zak were featured on the Red Bull website and hub on site to engage audiences beyond just the social media feeds.

WHERE Huntington Beach, CA
WHEN July 2013
IDEA Provide fans a unique (and live) perspective of
the action happening the 2nd weekend of the US
Open of Surfing through in-water social media
updates from world renown water / surf
photographer Zak Noyle.
FORMAT Red Bull Social (Instagram, Twitter and Vine)
WHO Zak Noyle and all competing athletes.
TARGETS Beyond social media feeds, a dedicated page on
RedBull.com/Surfing will host all content
published by Zak. This feed would be displayed in
the Red Bull Hub on site. (We’re open to content
syndication strategies).
USOSOCIALMEDIAACTIVATION

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