USTravel_ESTO_JRahl_8.24.15
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Jon Rahl is working to promote recreational activities beyond Seaside, Oregon's famous beach. He is building partnerships with local organizations and deepening knowledge of area attractions. Rahl created a short instructional video about Seaside's new kayak launch that generated over 11,000 views on social media. While the full effects are still unknown, the video has already inspired some regular visitors to buy kayaks and consider moving to Seaside full-time. Rahl sees this as part of an ongoing effort to develop Seaside's natural areas and establish its identity as a destination beyond just the beach.
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USTravel_ESTO_JRahl_8.24.15
- 1. Jon 油Rahl 油| 油jrahl@cityofseaside.us 油| 油503.738.3097 油 Partnering 油locally 油to 油deliver 油 Seasides 油Brand 油Promise 油to 油Visitors 油
- 2. THE 油PROBLEM 油 TO 油Create 油recrea+onal 油awareness 油beyond 油 Seasides 油famous 油beach. 油
- 3. TO: 油Create 油recrea+onal 油awareness 油beyond 油 Seasides 油famous 油beach. 油 油 BY: 油Building 油non-足tradi+onal 油rela+onships 油and 油 deepening 油our 油knowledge 油base 油of 油area 油product. 油 油 HOW 油TO 油SOLVE 油OUR 油PROBLEM? 油
- 4. TRADITIONAL 油+ 油NON-足TRADITIONAL 油 PARTNERS 油 ≒ Necanicum 油Watershed 油Council 油 ≒ City 油of 油Seaside 油Public 油Works 油Department 油 ≒ City 油of 油Seaside 油Police 油Department 油 ≒ Seaside 油Fire 油& 油Rescue 油 ≒ Sunset 油Empire 油Park 油& 油Recrea+on 油District 油 ≒ Our 油neighbors, 油our 油compe+tors 油(i.e. 油Astoria 油to 油 our 油north, 油Cannon 油Beach 油to 油our 油south) 油
- 5. INSPIRATION 油 ≒ A 油story 油about 油our 油water 油system 油/鍖ood 油mi+ga+on 油 ≒ Classes 油for 油locals 油= 油possibili+es 油for 油visitors 油 ≒ Thinking 油about 油our 油aging 油popula+on 油with 油thirst 油for 油adventure 油
- 6. INSIGHTS 油 ≒ Seaside 油2034 油 油Building 油a 油bridge 油to 油our 油future 油
- 7. SEASIDES 油BRAND 油TRUTH 油 Seaside 油IS 油More 油than 油just 油a 油day 油at 油the 油beach! 油 We 油know 油it, 油but 油how 油can 油we 油help 油our 油visitors 油discover 油it? 油
- 8. CREATIVE 油INSPIRATION 油 Diving 油into 油the 油story 油of 油water 油in 油Seaside. 油The 油impacts 油and 油uses. 油 油
- 9. EXPRESSING 油THE 油IDEA 油 A 油short, 油how-足to 油video 油showing 油o鍖 油Seasides 油new 油kayak 油launch 油
- 10. EXPRESSING 油THE 油IDEA 油 ≒ Immediately 油posted 油to 油all 油partner 油social 油 channels. 油(Four 油Facebook 油Accounts) 油 Generated 油11K 油views 油 油 ≒ Outreach 油to 油tradi+onal 油state 油partner 油 Speci鍖cally 油to 油seek 油larger 油media 油story 油 油 ≒ Included 油in 油local 油business 油mee+ngs 油& 油news 油 Local 油knowledge 油= 油more 油ambassador 油power 油
- 11. CHALLENGES 油 ≒ Is 油this 油the 油best 油use 油of 油my 油+me? 油S+cking 油to 油our 油 guns 油by 油visi+ng 油a 油watershed 油and 油an 油area 油that 油 has 油been 油mi+gated 油for 油鍖ooding. 油Does 油this 油 really 油equal 油daily 油produc+on? 油 油 油 油 ≒ ADA 油Accessible, 油but 油are 油we 油promo+ng 油it 油 through 油the 油eyes 油of 油those 油with 油mobility 油 limita+ons? 油 油 ≒ Measurement 油(how 油do 油you 油measure 油free?) 油
- 12. THE 油RESULTS 油(SO 油FAR) 油 ≒ One 油story: 油 Weekenders, 油who 油are 油 making 油a 油transi+on 油to 油 Seaside 油as 油full-足+me 油 residents, 油bought 油 kayaks 油BECAUSE 油of 油 this 油new 油launch. 油 ≒ Strict 油observa+on 油is 油 something 油weve 油used 油 to 油measure 油success. 油
- 13. THE 油RESULTS 油(SO 油FAR) 油
- 14. THE 油RESULTS 油(SO 油FAR) 油
- 15. LESSONS 油+ 油THE 油BIGGER 油PICTURE 油 Just 油one 油of 油many 油steps 油towards 油development 油of 油Seasides 油Natural 油History 油Park! 油