The document summarizes key differences between old and new marketing systems. [1] The old system focused on mass production and standardized products while the new system emphasizes product personalization and customization. [2] Communication has shifted from one-way broadcasts to individualized, two-way interactions between companies and customers. [3] Marketing now involves treating each customer as a unique individual rather than just another member of a demographic segment.
The document summarizes key differences between old and new marketing systems. [1] The old system focused on mass production and standardized products while the new system emphasizes product personalization and customization. [2] Communication has shifted from one-way broadcasts to individualized, two-way interactions between companies and customers. [3] Marketing now involves treating each customer as a unique individual rather than just another member of a demographic segment.