Utilizing the Internet
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This document outlines the project lifecycle for developing a new website. It includes sections on business drivers and keywords research, design considerations like visual storytelling and Google guidelines, features and specialty pages, and a timeline projecting the project through development, launch, advertising, and expansion over one year. Key steps include research, design, development, client training on software, search engine optimization, and managing growth.
Utilizing the Internet
- 3. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus 205PEOrelatedkeywordphrasessearchedproducing 13,970searches(inTexas/permonth)
- 4. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus 205PEOrelatedkeywordphrases(viewfulllist)
- 5. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus Page3 Page4
- 6. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus Page5 Page6
- 7. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus 139PEOTexasCompetitors(viewfulllist)
- 8. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus 85PEOTexasCompetitorsfoundonmap (page1) (page2)
- 9. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus PEOCompany ProfessionalEmployerOrganization StaffLeasingCompany CompetitorsadvertisingonGoogleinTexas
- 10. BusinessDrivers Keywords(Graph) Keywords(Breakdown) Competitors Advertising CurrentStatus 164Referrals(fromotherwebsites) 76Organic(keywordsearchresults) 256visitstoSETXpayroll.comsince01/06/2012 9Direct(typingSETXpayroll.com) 7SocialMedia(fromFacebook)
- 11. Service+SoftwareAutomation VS HumansVS.Computers TimeManagement ClientAutomation SoftwareTools Humansmakeerrors Humanscostcontinuousmoney Humansrequire100%timeand managmenttooperate Humanscostmoredollars eachyearasyourbusinessgrows HumansmaHumansmakeexpandingdif鍖cult Softwaredoesntmakeerrors Softwareislowercost Softwarerequires25%timeand managementtooperate Softwaresavesmoredollars eachyearasyourbusinessgrows SoftwaSoftwaremakesexpandingeasier
- 12. Client(faxin) PEO(input) PEO(checkwork) PEO(process) Service+SoftwareAutomation HumansVS.Computers TimeManagement ClientAutomation SoftwareTools Fax 100% Phone 100% Email 100% Software 25% Client(callsin) PEO(input) SaveTime+Moneybyautomatingprocesseswithsoftware = = = = PEO(checkwork) PEO(process) Client(emailsin) PEO(input) PEO(checkwork) PEO(process) Client(input) PEO(checkwork) PEO(process)
- 13. Service+SoftwareAutomation HumansVS.Computers TimeManagement ClientAutomation SoftwareTools Web-Based Software In-House Software Optionalweb-basedinputfor clientsbywebsitelogin Managerseasilyapprovedata Reducesmistakesfromhumanerror EditablebyClientand/orPEO OptimizedforMobile+Tabletmakes foreaseofusewhileonthegoforeaseofusewhileonthego Lesspaperwork,moreef鍖ciency Lessfaxes,phonecalls,andemails fromclients Savestime+moneyupto75% Service+SoftwareAutomationfor maximumperformanceandgrowth
- 14. Web-Basedtoolsforautomation Service+SoftwareAutomation HumansVS.Computers TimeManagement ClientAutomation SoftwareTools IFTTTempowersyouwithcreativecontrol overtheproductsandappsyoulovebyletting youmakeconnectionsbetweenthem.There aretwotypes:DoRecipesandIFRecipes. (theoptionsarelimitless)
- 15. Design:Interface+Experience VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage Studieshaveshownthatmostwebsitevisitors willread6to7linesbeforetheyloseinterest.Its importanttocapturetheaudiencesattention immediatelywithvisualimagerythattellsastory andleadstheuserwhereyouwantthemtobe. Everygreatstoryconsistsof4elements: 1.)MainCharacter 2.)Ambition 3.)Problem 4.)Resolution BusinessOwner Success Costs,Fines,Penalties R&PEmployerSolutions ELEMENTS R&P Readingwithoutwords...
- 16. Design:Interface+Experience VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage Thevisualeffectofscrollingthatusesdifferent backgroundimagemovementspeedstocreatethe illusionofdepth.Thiscreatesanimpressivevisual effectthatallowsforcountlesscreativeapplications foronlinestorytelling. Wowviewerswithpagedepthandanimation Takeastory-tellingapproachtoguidevisitors throughthesite Makepagevisitslastlongerbyencouraging visitorstoscrollthroughtheentirepage Provokecuriosity DiDirectvisitorstocallstoaction Re-enforcewebsitecredibilitywithinnovative interactiveviewing ParrallaxDesign Examples
- 17. Design:Interface+Experience VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage Materialdesignisacomprehensiveguideforvisual,motion,andinteractiondesignacross platformsanddevices(Mobile,Tablet,andDesktop). MaterialDesign:ByGoogle
- 18. Design:Interface+Experience VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage Example1 Theoverallimageofthebusinessinthemindsofcustomers,investors,andemployees. TheCompanyLook
- 19. Design:Interface+Experience VisualStoryTelling ParrallaxDesign GooglesGuidelines CorporateImage Example2 Theoverallimageofthebusinessinthemindsofcustomers,investors,andemployees. TheCompanyLook
- 22. ProjectLifeCycle ProjectTimeline ProjectWorkflow 1Month 1Month 3-4Months Keywords Competitors Status/Analytics BestPractices SiteMap Timeline ≒Workflow VisualStoryTelling GoogleGuidelines Mobile,Tablet, DesktopDesign Website ParrallaxDesign GoogleGuidelines Mobile,Tablet, DesktopCoding Feedback GiveContents Review PayrollCalculator LiveSupport Feedback GiveContents Review CYMAIntegration SoftwareDemo Mobile,Tablet, DesktopCoding BrowserTesting SitePerformance Af鍖liateTracking Software SiteLaunch BuySoftware Review Approve CYMAContact CYMAPortalQ/A Feedback Review Feedback Review InitialMeeting Feedback Q/A RESEARCH DESIGN DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPERCLIENT
- 23. ProjectLifeCycle ProjectTimeline ProjectWorkflow 2Weeks 2Weeks 1Month Ongoingprocess... Teachhowthe Softwareworks Referrals SearchEngine SocialMedia ManageKeywords ManageCost ReviewAnalytics UniversalLook Logo BusinessCards Brochures Envelopes CustomEmail CommeCommercial Etc... Feedback GiveContents Review SitePerformance OrganicSearch Backlinks PageRank SiteRank Analytics ReviewAnalytics Planforexpansion? SearchEngine Optimizationfor Texas SearchEngine Optimizationfor UnitedStates ManageGrowthPrepareforGrowthClientleadsfrom QuoteForm Clientleadsfrom LiveChat/Support Clientleadsfrom SoftwareDemo ManageAf鍖liateManageAf鍖liate TrackingSoftware Salesmenlearn LiveChat/Support Salesmenlearn/sale SoftwareDemo Payrolllearn CYMAWebPortal ManagementlearnManagementlearn Af鍖liateTracking Teamlearns Automation Software LEARNING ADVERTISING BRANDING SEO EXPANSION EXPANSION DEVELOPERCLIENT
- 24. NextSteps?