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Utm Codes

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UTM codes are custom tracking parameters that provide granular referral traffic information to Google Analytics, such as the source, medium, and campaign of a user's visit. A UTM code is a simple code appended to a URL to track this additional data and enable Google Analytics to report on the source and campaign that directed a user to a site. UTM codes are implemented by adding the desired tracking parameters to the end of URLs that need additional analytics insights.

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Rohan Mahajan
What is UTM Code UTM Codes are custom tracking parameters that communicate to Google Analytics granular information about how your referral traffic is interacting with your calls to action. A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
Where to Use these codes To implement these tracking code simply add your desired parameters to the end of the URL you want to track insights for
Examples http://xyz.com/contact.htm? utm_source=Google&utm_medium=Adwords&utm_c ampaign=Generic

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Utm Codes

  • 2. What is UTM Code UTM Codes are custom tracking parameters that communicate to Google Analytics granular information about how your referral traffic is interacting with your calls to action. A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
  • 3. Where to Use these codes To implement these tracking code simply add your desired parameters to the end of the URL you want to track insights for