UV: A new superwide opportunity
- 1. Uvistar series UV: A new superwide opportunity
- 2. Supersize format advertising gets noticed Outdoor advertising is a dynamic mass market medium
- 3. Brands want their advertising to look great Superwide printing has enabled the production of high quality advertising posters
- 4. Single sheet poster installations are growing LED displays are expensive to install and will remain the higher end choice Superwide single sheet installations are gradually replacing offset multi sheet posters 5% 20% 75% Digital LED signage Very high cost Superwide, single sheet posters Visually much higher quality. Growth is replacing traditional billboard posters Multi sheet posters Traditional offset and solvent based digitally printed posters - lower quality but low cost
- 5. BUT Big prints can mean a big environmental impact Most single sheet posters are printed with solvent inkjet Most are printed on materials like non-recyclable PVC
- 6. UV inkjet printing gives you access to new materials with less environmental impact, like polyethylene Polyethylene is totally recyclable It is lighter, foldable and less expensive to ship and install
- 7. UV inkjet is the technology of choice for superwide and display print production More cost effective than solvent Print on a wider range of new materials More vibrant colours Higher quality at higher speed UV ink is more stable in the printhead, requiring less operator intervention