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UWTwtrbook Final Presentation: Twitter.edu: A Community Education

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Sophia Kristina
Sophia Kristina

[near] final presentation for UW Twitter Book project. Summer 2009. Profiles of highered brands on Twitter and best practices gleaned.

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Twitter.edu: A Community Education By: Sophia K. Agtarap @sophiakristina
Why Higher Education? Always an audience [Dave Baker, @poweredbyorange] Knowledge-seekers, shakers & collaborators abound Advancement and alumni relations are already showing us the way In need of some rebranding (stuffy, unapproachable, zZZzz) Lots of fence sitters.
The teachers @TimesHigherEd @PoweredbyOrange @MyCUBoulder @asu @asufoundation
@PoweredbyOrange Core values clearly communicated via regional and international news Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.) Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.
@asufoundation @ASU: highest ranked and followed highered profile (wefollow) Consistently cross-promotes other ASU-affiliated tweets Branding consistency in SMNs @asu Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.
@MyCUBoulder Resource for prospective and current university community keeps site fresh: MyCUBoulder Pic of the Week represents the universitys admissions office as approachablenot common with universities.
3 Rs: [Brand] Recognition Use it! Dont want to? See @ PoweredByOrange
3 Rs: Respond [& Reach Out] Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it! in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.
3 Rs: Remain Relevant [and fresh!] Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet. A large number of followers probably started following you because they like what youre saying. Remember that.
Tweeting @UW
Credits Sophia Kristina Agtarap [@sophiakristina] http://sophiakristina.wordpress.com http://facebook.com/sophiakristina http://www.flickr.com/photos/sophiakristinaphotos Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations Images used were borrowed from the twitter profiles featured.

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UWTwtrbook Final Presentation: Twitter.edu: A Community Education

  • 1. Twitter.edu: A Community Education By: Sophia K. Agtarap @sophiakristina
  • 2. Why Higher Education? Always an audience [Dave Baker, @poweredbyorange] Knowledge-seekers, shakers & collaborators abound Advancement and alumni relations are already showing us the way In need of some rebranding (stuffy, unapproachable, zZZzz) Lots of fence sitters.
  • 3. The teachers @TimesHigherEd @PoweredbyOrange @MyCUBoulder @asu @asufoundation
  • 4. @PoweredbyOrange Core values clearly communicated via regional and international news Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.) Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.
  • 5. @asufoundation @ASU: highest ranked and followed highered profile (wefollow) Consistently cross-promotes other ASU-affiliated tweets Branding consistency in SMNs @asu Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.
  • 6. @MyCUBoulder Resource for prospective and current university community keeps site fresh: MyCUBoulder Pic of the Week represents the universitys admissions office as approachablenot common with universities.
  • 7. 3 Rs: [Brand] Recognition Use it! Dont want to? See @ PoweredByOrange
  • 8. 3 Rs: Respond [& Reach Out] Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it! in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.
  • 9. 3 Rs: Remain Relevant [and fresh!] Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet. A large number of followers probably started following you because they like what youre saying. Remember that.
  • 11. Credits Sophia Kristina Agtarap [@sophiakristina] http://sophiakristina.wordpress.com http://facebook.com/sophiakristina http://www.flickr.com/photos/sophiakristinaphotos Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations Images used were borrowed from the twitter profiles featured.