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A teaser deck for our upcoming presentation at SXSW Interactive 2015: User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it��s also about understanding how to create a process and environment where great UX can happen. To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.Read less