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This document discusses concepts from cognitive psychology and anthropology that are relevant to user experience (UX) design. It notes that people only pay attention to less than 20% of the content on a webpage. It also discusses research showing that people have little awareness of their own choices and actions. The document provides links to research studies on choice blindness, speech errors, and how we use auditory feedback to understand what we say. It concludes by thanking the audience and providing contact information for the speaker, Daniel Anundi.Read less