際際滷

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Mobile UX 
Bahareh Taghavi Zavareh 
Experience architect 
@Razorfish Healthware 
For
? 
Your Product 
for PEOPLE
UCD
Requirements 
To See 
To Smell 
To Eat
Deliverables 
Eye 
Nose 
Mouth 
To See 
To Smell 
To Eat
Contents 
Eye 
Nose 
Mouth 
What 
What 
What 
To See 
To Smell 
To Eat
Architect of Structure
UI
UI
From UX 
To UI
Its a simple flow 
Requirements definition 
Deliverables 
Contents 
Information Architect 
Its a loop 
Process 
Sketches 
Design 
Usability
Mobile
App 
Responsive
Responsive 
Reference: KPCB
Apps 
Reference: KPCB
a BIG limit: 
SMALL Dimension
Contents 
This content  This content 
<
Mobile 
What contents are the most 
important for mobile?
How to define? 
Personas 
Scenarios
Flow of Attention to Interaction 
Content Content Content 
iOS Android Hamburger!
BAD FLOW!
BAD FLOW!
BAD FLOW!
BAD FLOW!
BAD FLOW!
Dont you agree with: 
Less is more? 
Why you should make 2 apps for YOUR app?
Facebook 
and its messenger!
facebook
facebook Messenger
Less is more? 
Foursquare VS (?) Swarm
Foursquar before Swarm
Foursquar After Swarm
Fuorsquar VS (?) Swarm
Not Assisting?
iATM
Keep it simple
Dont abandon 
user there!
That hidden 
thing!
ARRRRRR!!!
MAP 
From 
To 
AR 
Aggiungi lora Trova 
iATM Redesign
MAP 
From 
0 24 
To 
AR 
Aggiungi lora Trova 
iATM Redesign
Risultat 
back 
Pi湛 Veloce 
Da Lorem ipsum ! 
A Lorem min 
24 
18 
24 
Da Lorem ipsum ! 
A Lorem min 
32 
Da Lorem ipsum ! 
A Lorem min 
62 
Da Lorem ipsum ! 
A Lorem min 
iATM Redesign
iATM Redesign back Risultati 
MAP 
Andi!amo!
Keep in minde: 
- the flow: Simple and Logic. 
- Space is limited: Cut the 
unnecessary things 
- Makes it intuitive

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