UX Presentation 02/05/16
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Movie goers have several options when seeing a movie on a Saturday night including multiple showtimes between 2D and 3D formats with one showing after midnight, though some shows get sold out. The theater is busy with mostly adults on date nights waiting in lines and in the halls. People can purchase tickets at the box office with human contact or reserve tickets online and on mobile apps. Moviegoers must then show physical tickets or a digital QR code at the checkpoint before entering the theater where they can purchase additional food, drinks, and game arcade items. Theaters provide surprises like movie summaries, showtime reminders, and maps to aid the movie experience.
UX Presentation 02/05/16
- 1. Movie goers on a Saturday night UX Studio 02/05/2016 Julien Noguera Studying a cohort
- 2. Showings Up to 5 showtimes per day Choose between 2D and 3D One after midnight Yet some get sold out
- 3. Date night Affluence Mostly adults People waiting in the hall
- 4. Box office Human contact Waiting in line For specific requests (gift tickets)
- 5. Touch terminal Offer different options Easy to use Non flexible
- 6. Other users Online reservation/Mobile apps Groups
- 9. Surprises Movie summaries on paper Reminder of showtimes past ticket verification
- 10. More surprises Map of movie locations Advertising in men’s bathroom Baby changing table
- 11. Extreme users Someone whose showing is sold out Someone who’s been stood up Someone who stays for another round Someone who comes mainly for popcorn