Ux scotland - How Schuh Built A Testing Team
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Discover how a British ecommerce site moved from running occasional tests which didnt really prove much, to developing a testing team who are making a real difference to site performance. Plus, tips to engage other departments, such as customer service, in testing efforts.
Ux scotland - How Schuh Built A Testing Team
- 1. Case Study: How Schuh Built a Testing Team Stuart McMillian Schuh LTD. Deputy Head of Ecommerce @mcmillanstu
- 2. Pop Quiz Time! Who is client-side? Who has dedicated testing resources? @mcmillanstu
- 3. Who is this guy?! Scottish Geek Favourite board game: Monopoly @mcmillanstu
- 4. What well cover The schuh context Building a testing culture Must try harder @mcmillanstu
- 6. A bit of schuh background Founded 1981 99 stores Multichannel Customer service focused Systems driven @mcmillanstu
- 7. Ecom Challenges A multi device world @mcmillanstu
- 8. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P1 P2 P3 P4 P5 P6 P7 p8 p9 p10 p11 p12 P1 P2 P3 P4 Desktop Mobile Tablet Ecom Challenges A multi device world schuh traffic by device since Feb 2012 @mcmillanstu
- 9. Ecom Challenges A multi device world @mcmillanstu Results you cant always measure
- 10. Ecom Challenges A multi device world @mcmillanstu Increasingly competitive marketplace
- 11. Ecommerce Mobile Site November 2011 Tablet Site November 2012 Responsive Pilot November 2013 Schuh Responsive July 2014 Trading Online 2001 @mcmillanstu
- 12. Head of Ecommerce Digital Marketing Digital Merchandising Online Development & Optimisation Web Editorial Analytics Insight Deputy Head of Ecommerce Ecommerce Team Structure @mcmillanstu
- 14. This is not an anti-agency rant @mcmillanstu
- 15. Status Quo Ante Conversion focused Systems driven Customer-centric Self Reliant Project cycles Backlog/Dev resource Poor instrumentation Self Reliant Strengths Weaknesses @mcmillanstu
- 17. Stop, collaborate and listen @mcmillanstu
- 18. Growing the team, widening the effort Identify bottlenecks, resource appropriately Democratisation of effort to entire department & beyond @mcmillanstu
- 19. Tools of the trade @mcmillanstu
- 20. Training, Development & Support Broaden Horizons GA PRWD Optimizely Conferences The Internet! Set New Standards 1. Mobile first 2. User-centric design 3. Fast 4. Analytics ready 5. SEO as standard @mcmillanstu
- 22. Areas of improvement @mcmillanstu These arent the results youre looking for Test Analysis
- 24. Danger! Dont build new walls! @mcmillanstu
- 25. @mcmillanstu If you always do what youve always done, youll always get what you always got
- 26. Contact Info Stuart McMillan Schuh LTD. Deputy Head of Ecommerce Email: StuartM@schuh.co.uk @mcmillanstu Questions?