JayWSalon Healthcare Tech Panel Discussion@12052014 [From Tingbin Tang]

May 1, 20152 likes583 views

JayWSalon

JayWSalon Healthcare Tech Panel Discussion@12052014 Content from salon member speaker@Tingbin Tang

Tingbin Tang CCO iHealth Lab, Inc.
8As of UX in
Wearables

Trisen
Chief Creative Officer
iHealth Lab, inc.
Adjunct Professor
San Jose State University
Cofounder, CEO
Gopackup, inc.
Founder, CEO
Peopeo, LLC
Co-founder
Qingch Media
Director
Central Academy of Fine Arts
Co-founder, CEO
San Stone, LLC
Founding team, Director
Trisenx Holdings Inc.

CALIFORNIA PROPOSITION 46: THE MEDICAL MALPRACTICE LAWSUITS CAP AND DRUG TESTING OF DOCTORS INITIATIVE

http://www.menshealth.co.uk/healthy/symptoms-treatment/how-to-be-your-own-doctor

JayWSalon Healthcare Tech Panel Discussion@12052014 [From Tingbin Tang]

A
product
Aware
Access
Accept
Adopt
Appreciate
Addic
t
Attached

1. A Product
What is your product/service?
What problems it solve?
Who is your target user?
What is the value you are bringing to your users?

http://www.talkissheepmarketing.com/wine-pr-has-changed-have-you/

3. Access
How can people access your product/service?
Is it easy to access your product/service?
What about the accessibility issue within your
product/service?
How to increase/improve your accessibility?

4. Accept
Does people agree and accept your selling point?
Does people accept your value?
What is the satisfaction rate?
How to make more people agreed with your value
proposition?
How to make people agree and accept more
easily?

5. Adopt
Does your product introducing new life style or
behavior to the users?
Does people willing to take the change?
How easily is your people to be adopted by the
users?
Merge into people’s existing life style or make
them adopt a new way?

7. Addict
How is your user engagement?
Is your user still actively use your product/service?
How to retain users?
How to keep people actively engaging?
How to make people really addicted to your
product/services?

8. Attached
How people connected to your product/services?
How to build a strong attachment/connection?
What you want people to be part of?
Is the connection/attachment strong enough to
keep users and also remain active?
Build a tie of affections? Obligations?
Responsibilities? Self esteem? Self realization?

This document discusses user experience (UX) considerations for wearables and outlines an 8 step framework: 1) Define the product/value; 2) Increase awareness of the brand/message; 3) Ensure easy access to the product; 4) Gain user acceptance of the value proposition; 5) Facilitate adoption of new behaviors/lifestyles; 6) Encourage user appreciation; 7) Promote user engagement and retention; 8) Build strong user attachment through various emotional connections. The framework is intended to help analyze and improve the UX of wearable technologies.

Nhs pitchEuanKearney

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Euan Kearney was tasked with creating a campaign to promote health services at QE Sixth Form College and raise awareness of an anti-smoking service. Over 25% of students admitted to smoking daily. Research found that around 50% of students were unaware of available services. The campaign aims to make students want to use the services by addressing barriers like awareness, interest, and desire. Euan created a "QE Health" brand and campaign including posters, a magazine, and a bus stop advertising to target students aged 16-18 about the informal anti-smoking support drop-in sessions.

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Audience feedback is important for the music industry to understand how their target audience reacts to an artist's music and make changes to increase satisfaction and better reach the audience. Various methods are used to collect feedback, including online surveys, analyzing online comments and video demographics, conducting focus groups, distributing questionnaires, and creating polls to gauge popularity and get quick answers from many people.

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Healthcare becomes one of major economic and social problems around the world. Also security and privacy challenges in the healthcare sector is a growing issue , The psychology and sociology of information technology users in healthcare sector have problems to raise awareness about cyber security issues and the efforts that do aim to protect patient health do not equal the efforts that do to protect healthcare systems and records from daily cyber threats. Recent events have made clear that hackers will find opportunities to exploit flaws in the way healthcare organizations try to manage patient data with wrong mission and outdated approach, so it will lead to data protection failure. Healthcare organizations have lack of budget especially for information technology infrastructure and lack of staff training and monitoring systems to enhance information flow inside and outside organizations, also healthcare industry facing lack of talent who can improve systems security and thinking like hackers. It's possible to decrease gap between industry and healthcare organizations by increasing awareness about security issues depend on correct mission which focusing on patient records and health , In addition to modern approach that can detect advanced threats.

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The healthcare market in China continues to grow rapidly due to favorable demographic and economic trends. However, the path forward will become more challenging as the system undergoes significant reforms. While opportunities remain for multinational companies, increased competition from local players and pressure on pricing will make it difficult for late entrants to achieve success. To navigate these "uncharted waters", companies must consider principles like adapting business models to the reforms and finding ways to innovate that satisfy both commercial and policy objectives.

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The document discusses how healthcare payers can improve member retention and engagement by focusing on the member experience and providing tools and services that support healthy behaviors. It argues that payers need to (1) offer products and services that meet members' needs, (2) provide excellent customer experiences at all touchpoints to build relationships, and (3) engage members in healthy living through personalized programs and tools. By addressing the member experience and providing useful services, payers can build trusted relationships that enable engagement and help reduce healthcare costs over time.

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1) To be good at innovation, a company must be good at product development and execution. This requires having a strong product discipline that can operate independently from other departments. 2) Most companies are only good at some aspects of product development, rather than having a holistic product discipline. To truly excel at innovation, a company needs to develop a product team that can work autonomously. 3) When pursuing new products and innovations, companies should focus on solving high-value problems that people truly care about, rather than low-value or superficial issues.

Innovation & Product ConsiderationsAWH

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1) To be good at innovation, a company must be good at product development and execution. This requires having a strong product discipline that can operate independently from other departments. 2) Companies should focus on solving high-value problems that people truly care about. It is important to deeply understand the problem through direct engagement with customers before developing solutions. 3) Successful products create value for both the business and customers. They require more than just technical excellence - other aspects like pricing, support, and branding must also be strong.

2012-12 Maximizing Member Engagement through Technologyimagine.GO

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Wholicity's professional user benefitsChrissy Larsen

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The document discusses a marketing plan for launching the drug Lantus in India. It aims to position Lantus as a lifestyle drug that allows diabetics to recapture their quality of life. The plan involves educating the market about Lantus' benefits through a multimedia campaign. It will target doctors, patients, and retailers to generate trials and convert users. Creative content will highlight life restrictions without Lantus and position it as a catalyst for regaining one's lifestyle.

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Social Media & LeadershipAndy Huckaba

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The document discusses social media and leadership. It defines social media as platforms that enable communities to interact and engage. It provides statistics on major social networks like Facebook and Twitter. It also explains common social media platforms like blogs, Facebook, Twitter, YouTube and defines their purposes. The document concludes by discussing how leadership principles apply to social media and tips for getting started with social media.

Baxter, OH, OH and GoGirlConsulting Independently while Seeking New Leadership Position

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OptumHealth ran an awareness campaign targeting C-level executives and benefit administrators to position itself as an expert in complementary financial and health benefit products. The campaign included print ads, online media, and events where executives could feel "big by association." OptumHealth also ran targeted messaging campaigns to increase usage and deposits in health savings accounts, segmenting account holders and tailoring messages based on their healthcare needs and financial planning horizons. Finally, Baxter repositioned its home dialysis brand to reignite adoption rates by overcoming barriers providers face through an integrated marketing strategy appealing to both personal and patient benefits.

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JayWSalon Healthcare Tech Panel Discussion@12052014 [From Tingbin Tang]

1. Tingbin Tang CCO iHealth Lab, Inc. 8As of UX in Wearables

2. Trisen Chief Creative Officer iHealth Lab, inc. Adjunct Professor San Jose State University Cofounder, CEO Gopackup, inc. Founder, CEO Peopeo, LLC Co-founder Qingch Media Director Central Academy of Fine Arts Co-founder, CEO San Stone, LLC Founding team, Director Trisenx Holdings Inc.

3. CALIFORNIA PROPOSITION 46: THE MEDICAL MALPRACTICE LAWSUITS CAP AND DRUG TESTING OF DOCTORS INITIATIVE

4. http://www.dotgentech.com/topics/blog

5. http://www.menshealth.co.uk/healthy/symptoms-treatment/how-to-be-your-own-doctor

7. A product Aware Access Accept Adopt Appreciate Addic t Attached

8. 1. A Product What is your product/service? What problems it solve? Who is your target user? What is the value you are bringing to your users?

14. 2. Aware How do people aware/acknowledge of your brand, product and services? What is the message you are delivering to your users? How you reach to your audience? How do you make people aware the needs of your product/services?

20. http://www.talkissheepmarketing.com/wine-pr-has-changed-have-you/

21. 3. Access How can people access your product/service? Is it easy to access your product/service? What about the accessibility issue within your product/service? How to increase/improve your accessibility?

28. 4. Accept Does people agree and accept your selling point? Does people accept your value? What is the satisfaction rate? How to make more people agreed with your value proposition? How to make people agree and accept more easily?

32. 5. Adopt Does your product introducing new life style or behavior to the users? Does people willing to take the change? How easily is your people to be adopted by the users? Merge into people’s existing life style or make them adopt a new way?

35. 6. Appreciate How people love your brand/product/services? How people appreciate the value you are delivering to them? How people enjoying their experience with your product/service? Do people appreciate your effort behind?

39. 7. Addict How is your user engagement? Is your user still actively use your product/service? How to retain users? How to keep people actively engaging? How to make people really addicted to your product/services?

44. 8. Attached How people connected to your product/services? How to build a strong attachment/connection? What you want people to be part of? Is the connection/attachment strong enough to keep users and also remain active? Build a tie of affections? Obligations? Responsibilities? Self esteem? Self realization?

48. A product Aware Access Accept Adopt Appreciate Addic t Attached

49. Tingbin Tang tbin@ihealthlabs.com

Editor's Notes

#16: When we talk about vitals, it means many important factors about us. It can be our blood pressure, Body temperature, Pulse rate (or heart rate), Respiratory rate, blood oxygen saturation (SpO2), Calories, Sleeping quality, activities, Glucose level, or weight, body fat %, lean mass, body water, BMI, etc.

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JayWSalon Healthcare Tech Panel Discussion@12052014 [From Tingbin Tang]

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JayWSalon Healthcare Tech Panel Discussion@12052014 [From Tingbin Tang]

Editor's Notes