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What UX is NOT,
  and also what it is
UX  UI
UX  Graphic Design
UX = User Experience
User experience (UX) is about how a person feels about using a product, system
or service. User experience highlights the experiential, affective, meaningful and
valuable aspects of human-computer interaction and product ownership, but it
also includes a persons perceptions of the practical aspects such as utility, ease
of use and efficiency of the system. User experience is subjective in nature,
because it is about an individuals feelings and thoughts about the system. User
experience is dynamic, because it changes over time as the circumstances
change.  source http://en.wikipedia.org/wiki/User_experience
UX = User Experience
       Peter Morvilles UX Honeycomb




 Source  semanticstudios.com/publications/semantics/000029.php
2 Stories
Source  www.flickr.com/photos/sigalakos/2204056297/
Sources  www.creativereview.co.uk/cr-blog/2007/april/apple-wins-design-award-but-not-for-the-usual-reasons
www.shanekenny.com/wordpress/wp-content/uploads/2008/11/apple-stores.jpg
www.tipb.com/2011/03/10/apple-open-temporary-store-sxsw
www.chaosmint.com/mac/ipod-ads/
List of roles which may have gone
     into creating this experience
UI Designer
Graphic Designer
Industrial Designer
Programmers
Engineers
Package Designers
Retail Designers
Tech Support
Marketing
not an exhaustive list
But someone, or a team was thinking
  about the entire User Experience


Apple designs Macs, the best personal computers in the world, along
with OS X, iLife, iWork, and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple reinvented
the mobile phone with its revolutionary iPhone and App Store, and has
recently introduced its magical iPad which is defining the future of
mobile media and computing devices.  Apples Mission Statement
Source  www.datarescuetools.com/how-to/android-image-recovery.html
UX what it's NOT, and also what it is
UX what it's NOT, and also what it is
UX what it's NOT, and also what it is
UX what it's NOT, and also what it is
Apple and Google make different
   choices, but both are thinking
     about the User Experience
Googles mission is to organize the worlds information and make it
universally accessible and useful.
What can you do to be a UX
         Advocate?
≒ Be Intentional
What can you do to be a UX
         Advocate?
≒ Be Intentional
≒ Ask Why First, and Often
   What problem are we trying to solve
   Who is the customer
   Where can we improve on existing patterns and solutions
   When should we begin to get user feedback
   Why does our product solve the problem
  Source - 52weeksofux.com/post/890288783/the-five-ws-of-ux
What can you do to be a UX
         Advocate?
≒ Be Intentional
≒ Ask Why First, and Often
≒ Context Matters
   Where will they use it
   What else are they doing
What can you do to be a UX
            Advocate?
≒   Be Intentional
≒   Ask Why First, and Often
≒   Context Matters
≒   Follow Heuristics
      Visibility of system status
      Match between system and the real world
      User control and freedom
      Consistency and standards
      Error prevention
      Recognition rather than recall
      Flexibility and efficiency of use
      Aesthetic and minimalist design
      Help users recognize, diagnose, and recover from errors
      Help and documentation
     Source - www.useit.com/papers/heuristic/heuristic_list.html
What can you do to be a UX
            Advocate?
≒   Be Intentional
≒   Ask Why First, and Often
≒   Context Matters
≒   Follow Heuristics
≒   But more importantly, test with real
     users  hint you are probably not a user
What can you do to be a UX
            Advocate?
≒ Be Intentional
≒ Ask Why First, and Often
≒ Context Matters
≒ Follow Heuristics
≒ But more importantly, test with real
   users  hint you are probably not a user
≒ Prototype (hand and hand with
   testing)
      Go ahead use paper, or power point!
Questions?

Or even better, lets have a
      conversation.

More Related Content

UX what it's NOT, and also what it is

  • 1. What UX is NOT, and also what it is
  • 2. UX UI UX Graphic Design
  • 3. UX = User Experience User experience (UX) is about how a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a persons perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individuals feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change. source http://en.wikipedia.org/wiki/User_experience
  • 4. UX = User Experience Peter Morvilles UX Honeycomb Source semanticstudios.com/publications/semantics/000029.php
  • 8. List of roles which may have gone into creating this experience UI Designer Graphic Designer Industrial Designer Programmers Engineers Package Designers Retail Designers Tech Support Marketing not an exhaustive list
  • 9. But someone, or a team was thinking about the entire User Experience Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. Apples Mission Statement
  • 15. Apple and Google make different choices, but both are thinking about the User Experience Googles mission is to organize the worlds information and make it universally accessible and useful.
  • 16. What can you do to be a UX Advocate? ≒ Be Intentional
  • 17. What can you do to be a UX Advocate? ≒ Be Intentional ≒ Ask Why First, and Often What problem are we trying to solve Who is the customer Where can we improve on existing patterns and solutions When should we begin to get user feedback Why does our product solve the problem Source - 52weeksofux.com/post/890288783/the-five-ws-of-ux
  • 18. What can you do to be a UX Advocate? ≒ Be Intentional ≒ Ask Why First, and Often ≒ Context Matters Where will they use it What else are they doing
  • 19. What can you do to be a UX Advocate? ≒ Be Intentional ≒ Ask Why First, and Often ≒ Context Matters ≒ Follow Heuristics Visibility of system status Match between system and the real world User control and freedom Consistency and standards Error prevention Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors Help and documentation Source - www.useit.com/papers/heuristic/heuristic_list.html
  • 20. What can you do to be a UX Advocate? ≒ Be Intentional ≒ Ask Why First, and Often ≒ Context Matters ≒ Follow Heuristics ≒ But more importantly, test with real users hint you are probably not a user
  • 21. What can you do to be a UX Advocate? ≒ Be Intentional ≒ Ask Why First, and Often ≒ Context Matters ≒ Follow Heuristics ≒ But more importantly, test with real users hint you are probably not a user ≒ Prototype (hand and hand with testing) Go ahead use paper, or power point!
  • 22. Questions? Or even better, lets have a conversation.