uxalive-en
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Insanity is doing the same thing over and over again and expecting different results, as said by Albert Einstein. This document discusses going responsive by focusing on mobile in 2014-2015. It details research done including diary studies, shadowing, interviews and tree testing with over 300 participants over 30 days to understand users better. The importance of A/B testing with adequate sample sizes is emphasized to test changes to the digital experience before rolling out site-wide. The goal is to create a better product selection and shopping experience for users on both mobile and desktop.
uxalive-en
- 2. Insanity!
- 3. Insanity! Doing the same thing over and over again and expecting different results. Albert Einstein
- 4. 2014 Roadmap Jan Feb March April May June July August Sep Oct Nov Dec New Checkout Desktop Mobile Checkout 聴phone, Adroid 聴pad Anonymous Basket Mobil Site Guest Checkout New Login & Signup 2014 2015
- 5. 2014: Year of Mobile 2014 2015 4X Revenue 2,7x Traf鍖c
- 7. Screens Got Smaller AND Larger 1200+ 1024 768 480 320 20142015 %80+ Mobile First
- 8. Pros / Cons Single URL Single Backend Low development cost Faster time to market Higher Design Effort Differentiating interactions
- 9. New Information Architecture 1. Diary Study 2. Shadowing 3. Contextual Interviews 4. Tree test
- 12. 50 Participants 3.5 Hours Nation wide interviews on phone CONTEXTUAL INTERVIEWS
- 13. 320 Participants 105 Selected Products 4 Di鍖erent Trees 12 Test TREE TESTING
- 14. A / BTESTS
- 15. A/B Test Is the Crash Test of Digital World
- 16. Sample Size* Does Matter! *The minimum number of users you should be testing
- 17. in the last 6 months 100+ A/B test 6 milyon+ Users
- 19. WE CANT STOP Nonstop High-Speed Trains Enabled by Docking Trams
- 22. New Hepsiburada