際際滷

際際滷Share a Scribd company logo

UXD HK Info Session

Allison Baum
Allison Baum

Check out what you missed at our information session for the upcoming 12-wk User Experience Design course.

1 of 38
USER EXPERIENCE DESIGN
INFORMATION SESSION AGENDA 2 USER EXPERIENCE DESIGN ｂ About GA ｂ Meet your Instructors ｂ What is User Experience Design? ｂ What can I expect to learn? ｂ What will we create? ｂ Q&A
INTRODUCTIONS ABOUT GENERAL ASSEMBLY
UXD HK Info Session
INTRODUCTIONS OUR CORE VALUES
CORE VALUES PEOPLE BEFORE THE MACHINE. While we value powerful ideas and innovative startups, the lifeblood of any community is the individuals involved. We believe in empathy and reciprocity and that community can enable individual pursuits.
CORE VALUES LEARNING BY DOING. We believe that self-actualization is gained through applied, hands- on experience. We are here not to seek or to hope for the future, but actively construct it with our hands. If we get it wrong, we modify and try again; real progress only comes through reflection and relentless iteration.
CORE VALUES JOURNEY OVER DESTINATION. General Assembly is about the shared experience of fellow builders taking risks about embracing failure as much as success. When great companies fail, theyre gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with a greater chance of success.
UXD MEET YOUR INSTRUCTORS
MEET YOUR INSTRUCTOR 10 ELAINE ANN, INSTRUCTOR ｂ Founder/Director of Kaizor Innovation ｂ 12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design ｂ Multinational clients: HP P&G, BMWDesignworks, CNN, Hyatt , ｂ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office ｂ Startups: GoAnimate, iMerchants, AirGini, Darizi ｂ Vice Chairman of Hong Kong Designers Association ｂ Design curriculum advisor at PolyU, HK Design Institute ｂ Active Member at IxDA, Global Service Jam, and HK Startup Community
MEET YOUR INSTRUCTOR 11 HARRY LLUFRIO, INSTRUCTOR ｂ User Experience Lead at Isobar ｂ Originally from London, career started in Graphic Design ｂ Has lived in HK for 17 years ｂ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of Dancing Water, HSBC, AIA, Fidelity, Bentley Motors ｂ Active member of Interaction Design Association
UXD WHAT IS USER EXPERIENCE DESIGN?
WHAT IS USER EXPERIENCE DESIGN? 13 User experience design focuses on the end user and encompasses everything they encounter on their way to achieving their goal. User experience is how a person feels when interfacing with a system or product. - Jacob Gube
WHAT IS USER EXPERIENCE DESIGN? 14 Dan Sa鍖er, Designing for Interactions
THE ELEMENTS OF USER EXPERIENCE JESSE JAMES GARRETT 15 The design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal.
UXD WHAT CAN I EXPECT TO LEARN?
WHAT CAN I EXPECT TO LEARN? 17 ≒ How to apply user experience best practices as you think, analyze and design to effectively solve problems. ≒ Define all possible interactions as a person moves through the structure, functionality and appearance of software interfaces ≒ Produce full documentation deliverables, including: ≒ Create a single persona and extract goals ≒ Create a competitive assessment document ≒ Build wireframe and a clickable prototype ≒ Conduct a usability test ≒ Assess improvements and changes to developed product
WIREFRAMES & PROTOTYPES *
USABILITY TESTING *
FORMS *
SEARCH AND RESULTS *
NAVIGATION *
CONTENT *
E-COMMERCE *
DASHBOARDS *
SOCIAL *
WHAT CAN I EXPECT TO LEARN? 27 ≒ What and who is UX ≒ Forms ≒ User Research ≒ Search and Results ≒ Personas ≒ Navigation ≒ Usability Principles/User ≒ First Impressions Testing ≒ Content ≒ UX analysis ≒ Commerce ≒ Wireframing ≒ Social ≒ Prototyping ≒ Dashboards
LEARNING RHYTHM 28 CASE IN-CLASS LECTURE QUIZ PROJECTS CRITIQUES STUDIES PROJECTS
UXD WHAT WILL WE CREATE?
WHAT WILL WE CREATE? 30 A portfolio that illustrates the UX principles, UX analysis and specific design patterns through full UX documentation including: ≒ A competitive assessment document ≒ A persona ≒ Wireframes ≒ Implementation strategy
WHAT DOES IT MEAN TO BE A GA STUDENT??
GA STUDENT PERKS 32 COMMUNITY ≒ Outcome focused: build a website from scratch ≒ Practical, dynamic content ≒ Strong, diverse community of makers ≒ Personalized instruction and support ≒ 3 free classes to supplement your coursework ≒ Permanent access to all course resources
USER EXPERIENCE DESIGN 33 THE DETAILS ｂ April 15th July 4th, 2013 ｂ Meets Mondays and Thursdays 7-9pm at Fill in the Blank ｂ Tuition is $28,000HKD ｂ Payment plans are available ｂ No pre-requisites ｂ Maximum class size of 20 people ｂ Registration ends April 8th
THE EARLY BIRD
UXD Q&A
UXD HK Info Session
UXD HK Info Session
UXD HK Info Session

More Related Content

UXD HK Info Session

  • 2. INFORMATION SESSION AGENDA 2 USER EXPERIENCE DESIGN ｂ About GA ｂ Meet your Instructors ｂ What is User Experience Design? ｂ What can I expect to learn? ｂ What will we create? ｂ Q&A
  • 6. CORE VALUES PEOPLE BEFORE THE MACHINE. While we value powerful ideas and innovative startups, the lifeblood of any community is the individuals involved. We believe in empathy and reciprocity and that community can enable individual pursuits.
  • 7. CORE VALUES LEARNING BY DOING. We believe that self-actualization is gained through applied, hands- on experience. We are here not to seek or to hope for the future, but actively construct it with our hands. If we get it wrong, we modify and try again; real progress only comes through reflection and relentless iteration.
  • 8. CORE VALUES JOURNEY OVER DESTINATION. General Assembly is about the shared experience of fellow builders taking risks about embracing failure as much as success. When great companies fail, theyre gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with a greater chance of success.
  • 10. MEET YOUR INSTRUCTOR 10 ELAINE ANN, INSTRUCTOR ｂ Founder/Director of Kaizor Innovation ｂ 12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design ｂ Multinational clients: HP P&G, BMWDesignworks, CNN, Hyatt , ｂ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office ｂ Startups: GoAnimate, iMerchants, AirGini, Darizi ｂ Vice Chairman of Hong Kong Designers Association ｂ Design curriculum advisor at PolyU, HK Design Institute ｂ Active Member at IxDA, Global Service Jam, and HK Startup Community
  • 11. MEET YOUR INSTRUCTOR 11 HARRY LLUFRIO, INSTRUCTOR ｂ User Experience Lead at Isobar ｂ Originally from London, career started in Graphic Design ｂ Has lived in HK for 17 years ｂ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of Dancing Water, HSBC, AIA, Fidelity, Bentley Motors ｂ Active member of Interaction Design Association
  • 13. WHAT IS USER EXPERIENCE DESIGN? 13 User experience design focuses on the end user and encompasses everything they encounter on their way to achieving their goal. User experience is how a person feels when interfacing with a system or product. - Jacob Gube
  • 14. WHAT IS USER EXPERIENCE DESIGN? 14 Dan Sa鍖er, Designing for Interactions
  • 15. THE ELEMENTS OF USER EXPERIENCE JESSE JAMES GARRETT 15 The design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal.
  • 16. UXD WHAT CAN I EXPECT TO LEARN?
  • 17. WHAT CAN I EXPECT TO LEARN? 17 ≒ How to apply user experience best practices as you think, analyze and design to effectively solve problems. ≒ Define all possible interactions as a person moves through the structure, functionality and appearance of software interfaces ≒ Produce full documentation deliverables, including: ≒ Create a single persona and extract goals ≒ Create a competitive assessment document ≒ Build wireframe and a clickable prototype ≒ Conduct a usability test ≒ Assess improvements and changes to developed product
  • 20. FORMS *
  • 23. CONTENT *
  • 26. SOCIAL *
  • 27. WHAT CAN I EXPECT TO LEARN? 27 ≒ What and who is UX ≒ Forms ≒ User Research ≒ Search and Results ≒ Personas ≒ Navigation ≒ Usability Principles/User ≒ First Impressions Testing ≒ Content ≒ UX analysis ≒ Commerce ≒ Wireframing ≒ Social ≒ Prototyping ≒ Dashboards
  • 28. LEARNING RHYTHM 28 CASE IN-CLASS LECTURE QUIZ PROJECTS CRITIQUES STUDIES PROJECTS
  • 30. WHAT WILL WE CREATE? 30 A portfolio that illustrates the UX principles, UX analysis and specific design patterns through full UX documentation including: ≒ A competitive assessment document ≒ A persona ≒ Wireframes ≒ Implementation strategy
  • 31. WHAT DOES IT MEAN TO BE A GA STUDENT??
  • 32. GA STUDENT PERKS 32 COMMUNITY ≒ Outcome focused: build a website from scratch ≒ Practical, dynamic content ≒ Strong, diverse community of makers ≒ Personalized instruction and support ≒ 3 free classes to supplement your coursework ≒ Permanent access to all course resources
  • 33. USER EXPERIENCE DESIGN 33 THE DETAILS ｂ April 15th July 4th, 2013 ｂ Meets Mondays and Thursdays 7-9pm at Fill in the Blank ｂ Tuition is $28,000HKD ｂ Payment plans are available ｂ No pre-requisites ｂ Maximum class size of 20 people ｂ Registration ends April 8th