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UX/UI Design Case Study: Amigos iOS App - Student Project at Ironhack Miami UX Bootcamp 2018

Adam Morenberg
Adam Morenberg

UX case study deck I created for Amigos, an iOS app I designed that helps pet owners communicate with pet sitters. It was my final project at Ironhack's 9-week UX-UI Design course.

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iOS App UX and UI Design Adam Morenberg August 10, 2018 adammorenberg.com
AGENDA UX DESIGN Business Problem Initial User Research Hypothesis and Business Metrics Low & Mid-Fidelity Prototypes UI DESIGN Visual Analysis of Competitors Mood Board + Desirability Test Style Tile + Desirability Test High-Fidelity Prototype Usability Test Results Next Steps
PROBLEM Young, busy professionals dont like asking friends to watch their pets, they forget to communicate key information to their pet sitters, and they worry about the quality of care their pets receive when they travel away from home
USER RESEARCH SURVEYS (2 w/PET OWNERS, 1 w/PET SITTERS) QUALITATIVE INTERVIEWS SECONDARY RESEARCH USER TESTS (5 LOW-FI, 7 MID-FI, 6 HIGH-FI) DESIRABILITY TESTS(20 MOODBOARD, STYLE TILE) 215 6 18 40
83% Source: Surveys HAVE USED NON- PROFESSIONAL PET SITTERS WHEN THEY TRAVELED MOST PET OWNERS RELY ON FRIENDS, FAMILY, NEIGHBORS
PET OWNER PAIN POINTS LACK OF TRUST FINDING SOMEONE TO DO IT FEELS LIKE AN IMPOSITION TO ASK FRIENDS FOR A FAVOR DETAILED INSTRUCTIONS NEEDED - EASY TO FORGET Source: Surveymonkey panel/mTurk panel survey
BUT WEVE GOT TRUST PROBLEMS Source: Mechanical turk panel survey and Statista.com 25% HAVE POSTPONED, CANCELED, OR SHORTENED TRAVEL PLANS DUE TO CONCERNS ABOUT LEVEL OF CARE MAJOR PAIN POINT - LACK OF TRUST
LACK OF TRUST Are they actually feeding them? Source: SM survey
TIME WORRIES They don't spend quality time with my pets. Source: interview
FORGETTING INSTRUCTIONS One time I forgot to leave instructions like Id promised. Source: interview
HATE ASKING FOR A FAVOR I dont like to impose on my friends, even if they volunteer. Source: interview
USER RESEARCH UX STRATEGY
SYNTHESIS
SYNTHESIS FEATURE PRIORITIZATION
STRATEGY AND METRICS STRATEGY AND METRICS STRATEGY SUCCESS METRICS OFFER PET PARENTS A TOOL THEY CAN USE TO MANAGE THE PET SITTING PROCESS AND COMMUNICATE WITH THEIR PET SITTERS USERS WHO . . . + ADD USER PROFILES + ADD PET / SITTER PROFILES + CHECK MESSAGES + SEND MESSAGES
UX STRATEGY UX DESIGN
PERSONA
JOURNEY MAP CATCH-22 CATHY Pet sitters never seem to follow all her instructions or care like family Instructions take forever to write & hard to remember everything Feels guilty asking others for help Afraid of asking too much Find someone to watch pets for 5 days Peace of mind knowing pets are okay Can't afford professional sitters or boarding NEEDS & GOALS PAIN POINTS PRE-TRIP MEETING AFTER TRIPDURING TRIP Tired, guilty, anxious Worried, guilty, missing pets Disappointed, guilty OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES Im just praying she does what shes supposed to do. How could she not know to set the syringe on a coaster or paper towel? In the rush to leave, I always forget to buy enough litter or write down everything I want her to do. Create, save, edit, and re-use Pet Sitting instructions Video and photo tutorials Pet profiles Contact and emergency info Activity and play expectations Food, water, and medication info Home, cleaning, and access info Family member collaboration Send payments to Pet Sitter Spends 30+ mins writing instructions and forgets key details and tasks Wants updates but not getting any Afraid of overwhelming sitter Realizes pet sitter didnt give each dose of meds Receive GPS-enabled notifications about visits Arrival/departure times Visit duration Dog walks Receive pet photos, videos, and notes from Pet Sitter Send thank you notes to Pet Sitter Send payments and tips to Pet Sitter Tip and pay Pet Sitter Edit Pet Sitting instructions
RAPID PROTOTYPING + USER TEST RESULTS
REMOTE UNMODERATED USABILITY TESTING
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD USER PROFILE 60% SUCCESS RATE 71% SUCCESS RATE I don't know where else I can click. Absolutely nothing is working on this app! That's super annoying, it won't let me do anything I would expect the app would be able to determine my location.
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A PET 80% SUCCESS RATE Right now I feel lost and I don't like to feel lost. Its not letting me add a pet. 71% SUCCESS RATE 10!? 10 what? Pounds? Kilograms? What's missing is specific info, like does the cat suffer from anything, things a pet sitter would run into.
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP 80% SUCCESS RATE 71% SUCCESS RATE I'm expecting the start date will pop up and change when I click on the date.
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP 80% SUCCESS RATE 71% SUCCESS RATE Did I add a trip? I cant tell. Can I delete trips? When I click on trips I assume I could add a trip. Oh, there it is. I didnt realize it was on the bottom.
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS READ AND REFRESH MESSAGES 80% SUCCESS RATE 86% SUCCESS RATE I'm confused about how to get it to update. A button would be nice. Thats helpful. You get a little reminder. I feel like this is a lot of information I can use.
UX DESIGN UI DESIGN
MOOD BOARD BRAND PERSONALITY friendly caring easy-going responsible
DESIRABILITY TEST - MOOD BOARD IF THIS BRAND WAS A PERSON, HOW WOULD YOU DESCRIBE THEM? trustworthy cute happy-go-lucky organized relaxing friendly caring
STYLE TILE /ATOMIC DESIGN SYSTEM
DESIRABILITY TEST - STYLE TILE IF THIS BRAND WAS A PERSON, HOW WOULD YOU DESCRIBE THEM? happy relaxed animal lover playful caring trustworthy credible
VISUAL ANALYSIS OF COMPETITORS ROVER DOGGYBNBWAG
USABILITY TEST RESULTS
HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD USER PROFILE - 100% All the sections look familiar and a sitter might need this information That was really easy. Its quite intuitive.
HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD A PET - 100% I need to add a cat, so Ill add a pet. Thats awesome. Theres lots of information I can put in. So far everything is extremely easy and I like it.
HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP - 100% Add start date, add end date, thats easy. Adding a trip was really easy.
HIGH-FIDELITY PROTOTYPE TEST RESULTS READ AND REFRESH MESSAGES - 100% This is a really useful app. I would use this in real life. Its simple to know if my pets are having a good time.
INTERACTIVE PROTOTYPE https://marvelapp.com/3bfh2a5
NEXT STEPS NEXT STEPS Design Sprint + Video Messages + Tipping + Push Notifications + Microinteractions + Care Guide (instructions for pet sitters) Research Sprint + Pet sitter interviews + User needs and preferences re. tipping NEXT STEPS
UX/UI Design Case Study: Amigos iOS App - Student Project at Ironhack Miami UX Bootcamp 2018
THANK YOU! adammorenberg.com

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UX/UI Design Case Study: Amigos iOS App - Student Project at Ironhack Miami UX Bootcamp 2018

  • 1. iOS App UX and UI Design Adam Morenberg August 10, 2018 adammorenberg.com
  • 2. AGENDA UX DESIGN Business Problem Initial User Research Hypothesis and Business Metrics Low & Mid-Fidelity Prototypes UI DESIGN Visual Analysis of Competitors Mood Board + Desirability Test Style Tile + Desirability Test High-Fidelity Prototype Usability Test Results Next Steps
  • 3. PROBLEM Young, busy professionals dont like asking friends to watch their pets, they forget to communicate key information to their pet sitters, and they worry about the quality of care their pets receive when they travel away from home
  • 4. USER RESEARCH SURVEYS (2 w/PET OWNERS, 1 w/PET SITTERS) QUALITATIVE INTERVIEWS SECONDARY RESEARCH USER TESTS (5 LOW-FI, 7 MID-FI, 6 HIGH-FI) DESIRABILITY TESTS(20 MOODBOARD, STYLE TILE) 215 6 18 40
  • 5. 83% Source: Surveys HAVE USED NON- PROFESSIONAL PET SITTERS WHEN THEY TRAVELED MOST PET OWNERS RELY ON FRIENDS, FAMILY, NEIGHBORS
  • 6. PET OWNER PAIN POINTS LACK OF TRUST FINDING SOMEONE TO DO IT FEELS LIKE AN IMPOSITION TO ASK FRIENDS FOR A FAVOR DETAILED INSTRUCTIONS NEEDED - EASY TO FORGET Source: Surveymonkey panel/mTurk panel survey
  • 7. BUT WEVE GOT TRUST PROBLEMS Source: Mechanical turk panel survey and Statista.com 25% HAVE POSTPONED, CANCELED, OR SHORTENED TRAVEL PLANS DUE TO CONCERNS ABOUT LEVEL OF CARE MAJOR PAIN POINT - LACK OF TRUST
  • 8. LACK OF TRUST Are they actually feeding them? Source: SM survey
  • 9. TIME WORRIES They don't spend quality time with my pets. Source: interview
  • 10. FORGETTING INSTRUCTIONS One time I forgot to leave instructions like Id promised. Source: interview
  • 11. HATE ASKING FOR A FAVOR I dont like to impose on my friends, even if they volunteer. Source: interview
  • 15. STRATEGY AND METRICS STRATEGY AND METRICS STRATEGY SUCCESS METRICS OFFER PET PARENTS A TOOL THEY CAN USE TO MANAGE THE PET SITTING PROCESS AND COMMUNICATE WITH THEIR PET SITTERS USERS WHO . . . + ADD USER PROFILES + ADD PET / SITTER PROFILES + CHECK MESSAGES + SEND MESSAGES
  • 18. JOURNEY MAP CATCH-22 CATHY Pet sitters never seem to follow all her instructions or care like family Instructions take forever to write & hard to remember everything Feels guilty asking others for help Afraid of asking too much Find someone to watch pets for 5 days Peace of mind knowing pets are okay Can't afford professional sitters or boarding NEEDS & GOALS PAIN POINTS PRE-TRIP MEETING AFTER TRIPDURING TRIP Tired, guilty, anxious Worried, guilty, missing pets Disappointed, guilty OPPORTUNITIES OPPORTUNITIES OPPORTUNITIES Im just praying she does what shes supposed to do. How could she not know to set the syringe on a coaster or paper towel? In the rush to leave, I always forget to buy enough litter or write down everything I want her to do. Create, save, edit, and re-use Pet Sitting instructions Video and photo tutorials Pet profiles Contact and emergency info Activity and play expectations Food, water, and medication info Home, cleaning, and access info Family member collaboration Send payments to Pet Sitter Spends 30+ mins writing instructions and forgets key details and tasks Wants updates but not getting any Afraid of overwhelming sitter Realizes pet sitter didnt give each dose of meds Receive GPS-enabled notifications about visits Arrival/departure times Visit duration Dog walks Receive pet photos, videos, and notes from Pet Sitter Send thank you notes to Pet Sitter Send payments and tips to Pet Sitter Tip and pay Pet Sitter Edit Pet Sitting instructions
  • 21. LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD USER PROFILE 60% SUCCESS RATE 71% SUCCESS RATE I don't know where else I can click. Absolutely nothing is working on this app! That's super annoying, it won't let me do anything I would expect the app would be able to determine my location.
  • 22. LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A PET 80% SUCCESS RATE Right now I feel lost and I don't like to feel lost. Its not letting me add a pet. 71% SUCCESS RATE 10!? 10 what? Pounds? Kilograms? What's missing is specific info, like does the cat suffer from anything, things a pet sitter would run into.
  • 23. LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP 80% SUCCESS RATE 71% SUCCESS RATE I'm expecting the start date will pop up and change when I click on the date.
  • 24. LOW + MID-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP 80% SUCCESS RATE 71% SUCCESS RATE Did I add a trip? I cant tell. Can I delete trips? When I click on trips I assume I could add a trip. Oh, there it is. I didnt realize it was on the bottom.
  • 25. LOW + MID-FIDELITY PROTOTYPE TEST RESULTS READ AND REFRESH MESSAGES 80% SUCCESS RATE 86% SUCCESS RATE I'm confused about how to get it to update. A button would be nice. Thats helpful. You get a little reminder. I feel like this is a lot of information I can use.
  • 28. DESIRABILITY TEST - MOOD BOARD IF THIS BRAND WAS A PERSON, HOW WOULD YOU DESCRIBE THEM? trustworthy cute happy-go-lucky organized relaxing friendly caring
  • 29. STYLE TILE /ATOMIC DESIGN SYSTEM
  • 30. DESIRABILITY TEST - STYLE TILE IF THIS BRAND WAS A PERSON, HOW WOULD YOU DESCRIBE THEM? happy relaxed animal lover playful caring trustworthy credible
  • 31. VISUAL ANALYSIS OF COMPETITORS ROVER DOGGYBNBWAG
  • 33. HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD USER PROFILE - 100% All the sections look familiar and a sitter might need this information That was really easy. Its quite intuitive.
  • 34. HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD A PET - 100% I need to add a cat, so Ill add a pet. Thats awesome. Theres lots of information I can put in. So far everything is extremely easy and I like it.
  • 35. HIGH-FIDELITY PROTOTYPE TEST RESULTS ADD A TRIP - 100% Add start date, add end date, thats easy. Adding a trip was really easy.
  • 36. HIGH-FIDELITY PROTOTYPE TEST RESULTS READ AND REFRESH MESSAGES - 100% This is a really useful app. I would use this in real life. Its simple to know if my pets are having a good time.
  • 38. NEXT STEPS NEXT STEPS Design Sprint + Video Messages + Tipping + Push Notifications + Microinteractions + Care Guide (instructions for pet sitters) Research Sprint + Pet sitter interviews + User needs and preferences re. tipping NEXT STEPS