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V resorts- NEW HOTEL CHAIN

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IILM Institute for Business & Management - India

V Resort provides accommodations in offbeat, less explored locations with limited amenities to keep costs low for customers. They aim to give travelers authentic information about each destination to help with planning. The founder started the business to offer value vacations through an affordable business model focused on location rather than extra facilities like pools or multi-cuisine restaurants. Social media is a key part of promotion, leveraging large user bases on Facebook, Twitter, Instagram and YouTube to connect with travelers.

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V resorts- NEW HOTEL CHAIN
ABOUT V RESORT Offbeat Destinations all our properties are located in offbeat and less explored areas keeping in line with the fact that customers wish to explore new places and travel to known destinations such as Nainital, Mussoorie, Shimla etc is dwindling. b) Limited Service Our properties provide facilities that a customer wishes to pay for location, view, tasty food, and information. We have cut down the frills that a customer does not need at such places multi-cuisine restaurants, swimming pools, welcome baskets etc. thus passing on lower costs to the customer in terms of value vacations. c) Information We provide holistic, authentic and true information to customers about our resorts, destination, activities etc. to allow them to make well researched choices on their vacations. (eg: All photographs on our portal are authentic, untampered and undoctored. In fact, we have an offer of Rs. 10,000 cash back to anyone who may find the actual surroundings unlike the ones provided on our portal.
FOUNDER STORY
Success story https://withstartups.com/founder-interview-vresorts-in/
BUSINESS MODEL B 2 B MODEL B 2 C MODEL
Join online communities. One of the best ways to understand your target market is to join online communities that are relevant to your industry. Groups about travel, tourism and leisure. This type of group is where travelers meet and exchange information. Groups about travel bloggers. They are influencers and you can also learn a lot from them. You can also build relationship with travel bloggers and ask them to blog about your place. Specific travel groups that are directly related to your type of business. For example, backpackers group, travel photographers group, makemytrip.com,tripadvisor.com,yatra.com and travel groups that are specific to your geographical location.
Promotion through social media. There are 1.44 billion monthly active users on Facebook 1.25 billion monthly active Facebook users are on mobile. 47% of all Internet users are on Facebook Twitter has 284 million active users 88% of Twitter users are on mobile Instagram has 300 million users. 70 million photos and videos are sent daily on Instagram. 53% of internet users aged 18-29 use Instagram. The largest base of videos 1billion monthly active users

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V resorts- NEW HOTEL CHAIN

  • 2. ABOUT V RESORT Offbeat Destinations all our properties are located in offbeat and less explored areas keeping in line with the fact that customers wish to explore new places and travel to known destinations such as Nainital, Mussoorie, Shimla etc is dwindling. b) Limited Service Our properties provide facilities that a customer wishes to pay for location, view, tasty food, and information. We have cut down the frills that a customer does not need at such places multi-cuisine restaurants, swimming pools, welcome baskets etc. thus passing on lower costs to the customer in terms of value vacations. c) Information We provide holistic, authentic and true information to customers about our resorts, destination, activities etc. to allow them to make well researched choices on their vacations. (eg: All photographs on our portal are authentic, untampered and undoctored. In fact, we have an offer of Rs. 10,000 cash back to anyone who may find the actual surroundings unlike the ones provided on our portal.
  • 5. BUSINESS MODEL B 2 B MODEL B 2 C MODEL
  • 6. Join online communities. One of the best ways to understand your target market is to join online communities that are relevant to your industry. Groups about travel, tourism and leisure. This type of group is where travelers meet and exchange information. Groups about travel bloggers. They are influencers and you can also learn a lot from them. You can also build relationship with travel bloggers and ask them to blog about your place. Specific travel groups that are directly related to your type of business. For example, backpackers group, travel photographers group, makemytrip.com,tripadvisor.com,yatra.com and travel groups that are specific to your geographical location.
  • 7. Promotion through social media. There are 1.44 billion monthly active users on Facebook 1.25 billion monthly active Facebook users are on mobile. 47% of all Internet users are on Facebook Twitter has 284 million active users 88% of Twitter users are on mobile Instagram has 300 million users. 70 million photos and videos are sent daily on Instagram. 53% of internet users aged 18-29 use Instagram. The largest base of videos 1billion monthly active users