V8.1 Ladder Engagement & Sports Case 11 Dec 09
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A fast moving explanation of the new digital ladder of engagement. Also a short case called Great Moments Of Sportsmanship www.GreatMomentsOfSportsmanship.com by PR Smith www.prsmith.org
V8.1 Ladder Engagement & Sports Case 11 Dec 09
- 1. presents The Ladder Of Engagement www.PRSmith.org
- 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
- 3. Ladder Of Engagement • Embraces Web2.0/Social Media • Nurtures Customer Engagement % • Strengthens Brand Loyalty • Asks What Business Are We In ….value chain …..value network …amidst Hyper Competition……..
- 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
- 5. This is a far better gift! Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
- 6. Secures Customer Engagement Strengthens Brand Loyalty As customers move up Ladder Of © PR Smith.org Engagement www.prsmith.org
- 7. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
- 8. Products Collab- Processes ↑ orative Co- Brands ↑ Creation Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
- 9. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.homedepot.ca
- 10. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.ideastorm.com
- 11. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.chevrolet.com/tahoe/
- 12. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.boeing.com/commercial/787family/
- 13. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.pods4jobs.com
- 14. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.innocentive.com
- 15. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.myelinrepair.org
- 16. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.threadless.com
- 17. Now let’s apply the ladder to this sportsmanship book, club & campaign
- 18. Excerpt: When war stopped & enemies played football together on Christmas Day 1914 www.Great MomentsOf Sportsmanship. com
- 19. Style: emotional stories tapping into something deep inside us……. The Mexican goalkeeper’s father had just died & the Iranian keeper showed his respect . 2006 www.Great MomentsOf Sportsmanship. com
- 20. Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006. www.Great MomentsOf Sportsmanship. com
- 27. Download the stories & pass them on Download Book cover & pass it on Download the poster & pass it on
- 35. www.PRSmith.org www.GreatMomentsofSportsmanship.com